Your social media marketing strategy needs another update this month! Last month, we've seen how the new Panda algorithm from Google could impact low-quality content websites, as well as how to associate keywords to your pins on Pinterest.
This month again, a lot of new features need to be taken into account, and, because it's World Cup time, we have added a few stats on "the most social event in history" and how as a brand, you can still find your place for the last 10 days of craziness in Brazil.
Important updates on social media for Facebook, Google+, Pinterest
A new format of advertising on the right-hand column (RHC) for Facebook. Bigger pictures with a similar ratio than the Newsfeed, with a much higher CTR. Do review your ads to make it nice and more efficient!
Facebook right hand column ads new size 2014 martin pasquier agence tesla asia social media agency singapore
Google+ is releasing its Analytics, so that you can see the visibility, engagement and audience of whatever you publish there. Don't forget! As part of the Google family, anything you do there will have an impact on SEO, still an important part of your online visibility and reputation
Pinterest launches self-serving ads for SMEs, you can now promote your Pins : )
Picture size on social media (updated on July 2014)
Here you go for the latest picture size you should know about, yes, they change every time, and yes, it's a pain for us just to collect this information, so share and spread the word to look the best you can be online.
Profile pic: 400 x 400 px Cover photo: 1500 x 500 px
Stream images: 440 x 220 px, Vertically centered with a radius of 2:1 No larger than 3MB
(max 1024 x 512, 2:1)
Profile pic: 180 x 180 px
Cover photo: 851 x 315 px
App photo: 111 x 74
Timeline: 1200 x 1200 px
(max) 2048 x 2048 px
(min) 612 x 612 px
Cover photo: 2560 x 1440 px
Profile pic: No change, 250 x 250 px
Cover photo: (max) 2120 x 1192 px
(min) 480 x 270 px
Profile: 165 x 165 px
(max 600 x 600 px)
Company Logo Horizontal: (max) 100 x 60 px
Company Logo Square: (max) 50 x 50 px
We'll be in the "Hot Seat" at the Hub in Singapore this July, every Monday from 6pm to 8pm. If you want a free consulting session of 30min, do join the Hub and book a slot!
Have a great July, go France for the World Cup and see you in August!
Agence Tesla Asia