We have been publishing "The Patch", our monthly review of key updates in the social media industry, for almost a year now. Here is the wrap-up for you to bear in mind in a few slides the main changes on Facebook, Twitter, Pinterest, Youtube, Google+, Instagram, Foursquare and LinkedIn from 2013.
The details are in the slides, but we can see a few trends:
Advertising on social media is getting more and more smart, with a granularity no media agency can ever dream of. Want to target active buyers of women's accessories or Auto intenders in the market for a Subaru Outback? Just ask Facebook!
TV as we knew it for the last decades is getting a hard time. It was the centerpiece of all ad and PR intentions. Now, Twitter, Youtube, and in a few months time Facebook with video ads will make it even more something of the past. Not the screen itself, but the channels and big media buying/advertising agencies. I'm still trying to find a way to watch Champions' League on my mobile in Singapore, and I'd be ready to pay a good price for it. No offer yet, until the next startup makes it real.
The battle for the teenagers has been another hot topic this year. Is Facebook losing it completely? Will Tumblr, now an add-on to Yahoo, keeps attracting them? How about all these messaging apps that keeps eyeballs locked onto mobile? New consumers are future long-time consumers, and the battle is fierce.
In the mess of platforms, media, innovation, keep also an eye on Google (at least in the West), for they master the art of getting your data without making too much noise, and the possibilities offered by driverless cars or connected glasses may well go beyond the gadgetry it may looks like.
Have a good time seeing our selection in social media from 2013, yes we're late, but as a social media agency based in Paris and Singapore, we can also say we're on time with the Chinese New Year.
Happy 2014, Gong Xi Fa Cai and good luck for all your projects and ambitions on social media this year : )
Agence Tesla Asia