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Le guide du référencement local 2014 - Agence SEO.fr

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Le guide du référencement local est un condensé d'informations permettant de découvrir et comprendre rapidement et simplement les enjeux du référencement local.

Le SEO local est une pratique capitale pour toute entreprise travaillant une zone de chalandise. Dans cette courte présentation offerte par l'agence SEO.fr (http://www.seo.fr/) vous découvrirez le fonctionnement du référencement localisés, ses avantages, ses contraintes ainsi que les principaux leviers à utiliser afin d'optimiser une stratégie de référencement local.

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Le guide du référencement local 2014 - Agence SEO.fr

  1. 1. LE GUIDE DU RÉFÉRENCEMENT LOCAL Agence SEO.fr Référencement depuis 1998 www.seo.fr – 01 69 21 21 96
  2. 2. Sommaire 1. A qui se destine le SEO local ? 2. Comment fonctionne le SEO local ? 3. Les avantages du référencement local 4. L’importance de Google+ 5. Les points clés pour optimiser sa stratégie 6. La nouvelle version de Google Map complexifie le SEO local
  3. 3. 1. A qui se destine le SEO local ? • Toute entreprise travaillant une zone de chalandise • Les clients locaux effectuent une recherche sur internet pour combler leur besoin (20% des recherches sur Google) • Garagiste • Plombier • Restaurant • Camping • Salle de musculation • Hôtel • Agence immobilière • Avocat • Epicerie • Salon de beauté • Coiffeur • Association sportive • Bar • …
  4. 4. 2. Comment fonctionne le SEO local ? • Google cible certains termes à connotation locale. Exemples : • « jeux-vidéo » : pas de résultats locaux proposés • « boutique jeux-vidéo » : résultats locaux proposés • « jeux-vidéo paris » : résultats locaux proposés • « garage » : résultats locaux proposés • Il existe deux types de recherches localisées : 1. Lorsque la requête est localement pertinente d’elle-même (ex : garage, restaurant indien), le moteur vous géolocalise automatiquement. 2. Lorsqu’une requête spécifique est accompagnée d’une localité (ex : jeux-vidéo paris, massage bordeaux), le moteur propose les résultats les plus pertinents pour le lieu mentionné.
  5. 5. 3. Les avantages du référencement local • Présence dans le pack de résultats localisés en 1ère page de Google • Possibilité de se positionner en 1ère page pour des requêtes très concurrentielles en référencement naturel • Le trafic issu des recherches localisés est très qualifié
  6. 6. 4. L’importance de Google+ pour le SEO local • L’ouverture et la gestion d’une page Google+ est indispensable • Elle peut être autonome (site internet facultatif) • Les optimisations (annuaires localisés, microdonnées…) se font en support de la page Google+ Local
  7. 7. 5. Les points clés pour optimiser sa stratégie de SEO local 1. Choisissez avec soin vos catégories professionnelles 2. Remplissez au maximum la fiche information de votre entreprise (liez votre site pro si vous en possédez un) 3. Incitez vos clients à laisser des avis sur votre page 4. Mettez en place du contenu sur votre page (texte, photo, vidéo) 5. Validez votre page (envoi d’un code par courrier à l’adresse de l’entreprise ou appel au numéro de l’entreprise) 6. Soyez présent sur d’autres sites d’avis clients. Certains de ces annuaires seront mentionnés sur votre page car Google fera automatiquement le rapprochement
  8. 8. 6. La nouvelle version de Google Map complexifie le SEO local • Recherches sur Google Map en constante progression (estimation de distance, calcul d’itinéraire) • Moins de résultats présentés par défaut (3 au lieu de 10) • Nécessité de renforcer sa stratégie SEO local
  9. 9. www.seo.fr Agence de référencement depuis 1998 01 69 21 21 96 Présentation du 02/04/2014

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