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© Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
March 2021
Prepared for Centre for Ageing Better
Good Home
Inquiry Survey
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
 Fieldwork was conducted via the Ipsos MORI online iOmnibus.
 Data are weighted to reflect the population profile.
 Where percentages do not add up to exactly 100% this is due to
computer rounding.
 Figures for sub-groups which differ from the overall mean and are
statistically significant are represented by a black box surrounding
the figure.
 Please also note that the ‘margin of error’ on these figures is c.+/-
3.1% at the ‘95% confidence interval’. This means, for example, that
a figure of 50% could actually fall anywhere between 46.9% and
53.1%, though it is far more likely to fall at 50% than at the extreme
ends of this range.
2
Methodology
1,020 online
interviews were
conducted across
England with adults
aged 18-75 between
19 February and
22 February 2021.
Home improvements and repairs, and what
motivates or hinders people from doing them
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
4
Q3. Overall, taking everything into account, how satisfied or dissatisfied are you with the property you consider
to be your MAIN home?
Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021
35%
43%
41%
40%
11%
7%
9%
8%
3
2
1
*
Overall
50-70 year olds
Very satisfied Fairly satisfied Neither/nor
Fairly dissatisfied Very dissatisfied Don't know Satisfied Dissatisfied
76% 12%
83% 10%
Three quarters say they are satisfied with their home
Three quarters (76%) of
those in England say they
are satisfied with their
home with just 12%
saying the are
dissatisfied. Those aged
between 50 and 70
however have higher
levels of satisfaction with
their home than average.
Overall
50-70 year olds
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
5
Q4. What types, if any, of the following home improvements or repairs to the home you live in do you think are a
priority in the next two years? Top 10 mentions
Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021
28
27
23
21
21
17
15
14
14
13
65
58
20
29
25
21
25
22
16
13
11
13
8
63
51
13
Kitchen renovations
Bedroom renovations
Bathroom renovations
Lounge/living room renovations
Garden/landscaping renovations
Window repairs
Flooring repairs
Door repairs
Boiler/heating system repairs
Damp/mould repairs
NET: Renovations
NET: Repairing and replacing
NET: Accessibility adaptations
Home renovations are a priority for two-thirds of people in
England
Home renovations are the
most cited types of work that
are a priority for people in the
next two years followed by
repair work. Those aged 50-70
however are more likely to say
they don’t need improvements
or repairs than the average
(22% vs. 17%). Kitchen,
bedroom, and bathroom
renovations are the most
mentioned types of work
needed.
Overall Top 10 50-70 year olds
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
6
Q4. What types, if any, of the following home improvements or repairs to the home you live in do you think are a
priority in the next two years? Top 10 mentions
Base: All adults aged 18-75 in England (ABs: 276; DEs: 228) : Fieldwork dates: 19-22 February 2021
30
29
28
26
21
21
21
20
18
17
72
67
29
23
25
12
17
12
7
18
16
16
11
50
52
15
Kitchen renovations
Bedroom renovations
Garden/landscaping renovations
Bathroom renovations
Flooring repairs
Fencing repairs
Lounge/living room renovations
Window repairs
Door repairs
Boiler/heating system repairs
NET: Renovations
NET: Repairing and replacing
NET: Accessibility adaptations
Those within higher social grade bands are more likely to say
repairs and renovations are a priority
Those in the AB social grade
were most likely to say repairs
and renovations are a priority.
Just over seven in ten (72%)
say renovations are a priority
(compared to 50% of those in
the DE social grade) while 67%
said repairs were a priority
(compared to 52% in the DE
social grade).
ABs Top 10 DEs
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
29
27
26
25
22
17
16
15
14
14
72
62
21
25
27
13
20
20
16
14
12
13
10
54
53
21
Kitchen renovations
Bedroom renovations
Garden/landscaping renovations
Bathroom renovations
Lounge/living room renovations
Window repairs
Flooring repairs
Door repairs
Boiler/heating system repairs
Fencing
NET: Renovations
NET: Repairing and replacing
NET: Accessibility adaptations
7
Q4. What types, if any, of the following home improvements or repairs to the home you live in do you think are a
priority in the next two years? Top 10 mentions
Base: All adults aged 18-75 in England (Owners: 638; Renters: 355) : Fieldwork dates: 19-22 February 2021
Both a majority of owners and renters say renovations and
repairs are a priority in the next two years
Home owners are more
likely to say both
renovations and repairs
are a priority for their home
than renters (although a
majority in both categories
said these were priorities).
Owners were also much
more likely to mention
garden renovations as a
priority than renters.
Owners Renters
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
8
Q4. What types, if any, of the following home improvements or repairs to the home you live in do you think are a
priority in the next two years? Top 10 mentions
Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021
27
25
22
21
21
15
13
13
12
12
64
56
19
34
33
26
27
22
26
22
14
22
15
73
67
23
Kitchen renovations
Bedroom renovations
Bathroom renovations
Lounge/living room renovations
Garden/landscaping renovations
Window repairs
Flooring repairs
Door repairs
Boiler/heating system repairs
Fencing repairs
NET: Renovations
NET: Repairing and replacing
NET: Accessibility adaptations
Those dissatisfied with their home are more likely to say
repairs are a priority than those satisfied with their home
Two thirds (67%) of those
dissatisfied with their
home say repairs are a
priority compared to 56%
of those satisfied with
their home. These
individuals are also more
likely to mention window
and boiler/heating system
repairs as a priority.
Satisfied with home Dissatisfied with home
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
9
Q5. What are the main reasons for you wanting to carry out these home improvements or repairs in your home? Top 5 mentions
Base: All who mentioned at least one home improvement/repair priority (Overall: 800; 50-70 year olds: 288) :
Fieldwork dates: 19-22 February 2021
Comfort is the most mentioned reason for making repairs or
improvements followed by maintenance and making your
home more attractive
While comfort was the
overall most cited reason
for making repairs or
improvements, those
aged 50-70 were more
likely than average to say
maintenance, repair or
necessity as a reason for
their home repairs or
renovations.
48
41
38
23
21
49
50
41
20
18
For your own comfort
For maintenance,
repair or necessity
To make your home
more attractive
To make your home
easier to live in
Because you enjoy it
Overall Top 5 50-70 year olds
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
10
Q5. What are the main reasons for you wanting to carry out these home improvements or repairs in your home? Top 5 mentions
Base: All who mentioned at least one home improvement/repair priority (ABs: 233; DEs: 160) :
Fieldwork dates: 19-22 February 2021
The top reasons for making home improvements or repairs
are consistent across social grades
While the top reasons for
making changes to their home
was consistent across social
grades, those within the AB
grade were significantly more
likely than average to say
because they enjoy it (28% vs.
21%), to increase the value of
their home (19% vs. 14%),
and to make it easier to work
from home (15% vs. 9%).
49
37
37
28
25
46
37
32
16
18
For your own comfort
For maintenance,
repair or necessity
To make your home
more attractive
Because you enjoy it
To make your home
easier to live in
ABs Top 5 DEs
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
11
Q6. And how many, if any, of these home improvements or repairs that you mentioned do you think will be carried out in
the next two years? Base: All who mentioned at least one home improvement/repair priority (Overall: 800; 50-70 year olds: 288) :
Fieldwork dates: 19-22 February 2021
Most people do not think they will be able to do all of their
mentioned priority repairs or improvements in the next two
years
Just over a third (36%)
say they will be able to do
all of their mentioned
repairs or renovations
while half (51%) say they
will do some of them. A
small minority (7%) think
they will not be able to do
any of them.
36%
39%
51%
47%
7%
8%
5%
6%
Overall
50-70 year olds
All of them Some of them None of them Don't know
Overall
50-70 year olds
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
12
Q6. And how many, if any, of these home improvements or repairs that you mentioned do you think will be carried out in the
next two years? Base: All who mentioned at least one home improvement/repair priority (AB: 233; C1: 286; C2: 121; DE: 160) :
Fieldwork dates: 19-22 February 2021
Those within the higher social grade bands were more likely to
say all or some of their improvements or repairs would get done
Two in five (41%) within the
AB social grade say all of
their priority improvements
would get done compared
with 30% in the DE social
grade. Those within the DE
social grade were
significantly more likely than
average to say none of their
priorities would get done
(13% vs. 7%).
41%
37%
32%
30%
52%
50%
56%
48%
5%
6%
8%
13%
2
6%
4%
9%
All of them Some of them None of them Don't know
AB
C2
C1
DE
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
39%
31%
52%
50%
5%
12%
4%
7%
Owners
Renters
All of them Some of them None of them Don't know
13
Q6. And how many, if any, of these home improvements or repairs that you mentioned do you think will be carried out in
the next two years? Base: All who mentioned at least one home improvement/repair priority (Owners: 538; 50-70 Renters: 246) :
Fieldwork dates: 19-22 February 2021
Home owners are more likely to say that all of their mentioned
priority repairs or improvements will be carried out
Nearly two in five (39%) of
owners think that all of
their mentioned repairs or
improvements will be
carried out in the next two
years compared to 31% of
renters. Renters are also
more likely to say none of
the mentioned items
would be carried out (12%
vs. 5% of owners).
Owners
Renters
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
14
Q7. Which of the following reasons, if any, best explain why you won’t be making some of the home improvement or repairs to
your home mentioned earlier in the next two years? Top 5 mentions Base: All who mentioned at least one home improvement/
repair priority however will not make all/any improvements/repairs or are unsure (Overall: 514; 50-70 year olds: 175)
Fieldwork dates: 19-22 February 2021
45
24
18
13
13
50
30
15
9
10
I can’t afford it
I don’t have the skills to
do it myself
I am worried about
having people in my
home due to COVID 19
I don’t have the time
It would cause too much
disruption to my daily life
Affordability is the top reason for people being unlikely to
carry out all of their home improvements or repairs
Affordability was the top
reason mentioned by all
groups when it comes to
not doing all of their
improvements or repairs.
However there is a
significant difference
between men and women
where 53% of women cite
affordability vs. 37% of
men.
Overall Top 5 50-70 year olds
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
50
23
19
15
13
I can’t afford it
I don’t have the skills to do it myself
I am worried about having people in my
home due to COVID 19
There are too many repairs or
improvements to be done
I don’t have the time
15
Home owners are more likely than average to say affordability
is their reason for not doing all improvements or repairs
Half (50%) of owners who
won’t be making all of their
home improvements or
repairs say it’s due to
affordability which is higher
than average (45%). They
are also more likely than
average to say there are too
many improvements or
repairs to be done (15%
vs.12%).
Owners Top 5
Q7. Which of the following reasons, if any, best explain why you won’t be making some of the home improvement or repairs to
your home mentioned earlier in the next two years? Top 5 mentions Base: All who mentioned at least one home improvement/
repair priority however will not make all/any improvements/repairs or are unsure (Owners: 324)
Fieldwork dates: 19-22 February 2021
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
37
27
25
17
16
I can’t afford it
I don’t have the skills to do it myself
I don’t own my home, so not worth the
investment
My landlord refuses to arrange to have the
work done
I am worried about having people in my
home due to COVID 19
16
Renters are also most likely to say affordability is their reason
for not doing all improvements or repairs
While affordability is also
the top reason mentioned
by renters (37%), 25% said
one of their reasons for not
doing improvements or
repairs is because they
don’t own their home so
not worth the investment.
17% said it’s because their
landlord refuses to arrange
to have the work done.
Renters Top 5
Q7. Which of the following reasons, if any, best explain why you won’t be making some of the home improvement or repairs to
your home mentioned earlier in the next two years? Top 5 mentions Base: All who mentioned at least one home improvement/
repair priority however will not make all/any improvements/repairs or are unsure (Renters: 175)
Fieldwork dates: 19-22 February 2021
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
17
Q8. And which of the following, if any, would encourage you to improve or repair your home? Top 10 mentions
Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) :
Fieldwork dates: 19-22 February 2021
24
24
18
16
16
15
15
13
8
8
22
28
11
17
15
14
12
9
10
5
Receiving a grant to cover some or all of the costs of the work
Finding a trustworthy tradesperson to do the job
Having more time
Feeling safe from COVID-19
The issue or problem gets worse
Finding the time to do the work
Restrictions due to COVID-19 are lifted
Learning how to do the work myself
Receiving more info on how to get started or arrange these repairs
Receiving a low-interest personal loan to do the work
Receiving a grant and finding a trustworthy tradesperson are
the top ways to encourage people to do home repairs or
improvements
While receiving a
grant was the top way
overall to encourage
making home repairs
or improvements
finding a trusting
tradesperson is the
top mention for 50-70
year olds.
Overall Top 10 50-70 year olds
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
34%
31%
30%
30%
26%
24%
13%
31%
49%
40%
45%
47%
44%
60%
34%
25%
21%
21%
19%
20%
7%
29%
54%
50%
57%
57%
49%
66%
18
Q9. How strongly do you agree or disagree with the following?
Base: All who mentioned at least one home improvement/repair priority (Overall: 800; 50-70 year olds: 288) :
Fieldwork dates: 19-22 February 2021
More tend to disagree than agree that not doing their home
improvements will have negative consequences
More disagree than agree that
not doing their home
improvements or repairs will
have negative consequences
- the one exception being that
not doing the changes will
mean the value of their home
will decrease. Those aged 50-
70 are more likely than
average to disagree that not
making the changes will have
negative consequences.
Overall 50-70 year olds
Not making improvements means that the
value of my home will decrease
I’m embarrassed to have visitors to my home
because of improvements/repairs that need
to be done
Not making improvements/repairs will have a
negative impact on my mental health
Not making improvements/repairs will be a
daily inconvenience for me
Not making improvements will have negative
impact on my physical health
Not making repairs will increase my
household bills
Not making improvements means some
friends/relatives who have a disability aren’t
able to visit my home
Agree Disagree
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
35%
32%
21%
26%
43%
45%
52%
43%
19
Q9. How strongly do you agree or disagree with the following? Not making improvements/repairs will be a daily inconvenience for me
Base: All who mentioned at least one home improvement/repair priority (AB: 800; 50-70 year olds: 288) :
Fieldwork dates: 19-22 February 2021
Those within the AB social grade were more likely to say not
making the changes would be a daily inconvenience for them
More then two-thirds (35%) in
the AB social grade agree
that not making their priority
improvements or repairs
would be a daily
inconvenience for them
(compared to 30% overall).
AB
C2
C1
DE
Agree Disagree
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
20
Q14. Lastly, which of the following would you consider getting general information or advice from about making
home improvements or repairs to your home? 10+ mentions
Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021
42
34
15
13
13
10
44
36
15
11
14
10
Speaking with friends or family
members
Speaking with a tradesperson
or builder directly
A trade supplier/salesperson
Online forums or message
boards
A national government website
The local authority
Speaking with friends and family is the most sought out way
to get advice on doing home improvements or repairs
Speaking with friends or
family is the top mentioned
way people would consider
getting advice on home
improvements or repairs
followed by speaking directly
with a tradesperson. Few
mentioned consumer sites
such as Which? or charities
such as CAB (both
mentioned by 8%).
Overall Top 6 50-70 year olds
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
48
41
18
14
15
31
22
11
12
10
Speaking with friends or family
members
Speaking with a tradesperson
or builder directly
A trade supplier/salesperson
Online forums or message
boards
A national government website
21
Home owners are more likely than renters to seek advice from
friends or family as well as directly speaking to a tradesperson
Both owners and renters
were most likely to seek
advice by speaking to a
friend or family member
although owners were
more likely to do this. A
quarter (27%) of renters
mentioned they would
speak directly to their
landlord about making
improvements or repairs.
Owners Renters
Q14. Lastly, which of the following would you consider getting general information or advice from about making
home improvements or repairs to your home? 10+ mentions
Base: All adults aged 18-75 in England (Owners: 638; Renters: 355) : Fieldwork dates: 19-22 February 2021
Trust and distrust in tradespeople to carry
out home improvements and repairs
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
8
56
25
4
7 4
56
29
3
8
23
Q13. When thinking about tradespeople in general, for example plumbers, electricians, builders, etc., how much
would you say that you trust them overall?
Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021
Nearly two thirds of English adults tend to trust tradespeople
in general
Most people (63%) tend to
trust tradespeople overall
while three in ten (30%)
say that they do not trust
them. These levels of trust
are consistent amongst
most subgroups however
distrust rises to 45% for
those dissatisfied with their
home (50% trust
tradespeople).
Overall 50-70 year olds
% Don’t
know
% Not at all
% A fair
amount
% A great
deal
% Not very
much
Great deal/ fair
amount
63%
Not very much/
not at all
30%
Great deal/ fair
amount
60%
Not very much/
not at all
32%
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
24
Q13b. Which of the following reasons, if any, best explains why you do not trust tradespeople overall? Top 5 mentions
Base: All who do not very much or do not at all trust tradespeople (Overall: 301; 50-70 year olds: 125) :
Fieldwork dates: 19-22 February 2021
49
49
42
38
35
56
59
42
39
44
I don’t trust that they will give
me a fair cost for the job
I am worried they might not
do a good job
I am worried about costs of a
job increasing
I am worried about being
encouraged to pay for work
that isn’t necessary
I’ve had difficulties in the past
with tradespeople
Concerns over providing a fair cost and not doing a good job
are the top reasons English adults distrust tradespeople
Half of those who don’t trust
tradespeople (49%) say it’s
because they’re worried they
either won’t provide a fair cost
or are worried they won’t do a
good job. People aged 50-70
are more likely than average
to say they are worried about
them not doing a good job
(59%) or have had difficulties
with tradespeople in the past
(44% vs. 35% overall).
Overall Top 5 50-70 year olds
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
25
Q13c. And which of the following, if any, would make you more confident when looking to hire a tradesperson to
carry out repairs or home improvements on your home?
Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021
51
39
29
25
22
19
10
8
5
1
1
4
5
59
47
34
22
22
17
8
7
4
*
2
4
3
They were recommended by a friend or someone I trust
I’ve hired them in the past to do a job
Being a member of an accredited trade association
Being able to see examples of their work
Having a positive review from an independent source such as Which? or Trustpilot
Having many years of experience
The Council or my Housing Association has recommended them to me
Having a webpage for their business with up-to-date information
My landlord has recommended them
Other
None of the above
Nothing
Don't know
Most say a personal recommendation is what would make
them more confident when looking to hire a tradesperson
A personal recommendation
is the most mentioned thing
that instils more confidence
when hiring a tradesperson.
This is followed by past
experience of using a
particular tradesperson and
being a member of an
accredited trade
association. Figures for
each of these were
significantly higher amongst
50-70 year olds.
Overall 50-70 year olds
Awareness and use of the Green Homes
Grant Scheme
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
2 6
22
28
39
3
27
Q11. How much, if anything, would you say you know about the Green Homes Grant scheme?
Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021
Few say they know a great deal or fair amount about the
Green Homes Grant Scheme
Just 13% overall say they
know a great deal or fair
amount about the Green
Homes Grant Scheme
which declines to just 8%
amongst 50-70 year olds.
Two in five (39%) overall
have never heard of it
which rises to 46%
amongst renters.
4
10
20
24
39
4
% Never heard
of it
% Heard of,
know nothing
% A fair
amount
% A great
deal
% Just a
little
% Don’t
know
Overall 50-70 year olds
A great deal/
fair amount
13%
A great deal/
fair amount
8%
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
28
Two in five English home owners say they would likely use the
scheme to carry out home improvements
After having a short
explanation of what the
grant scheme is, 39% of
home owners say they
would likely use the
scheme (44% say unlikely)
this number falls however
amongst those aged 50-70
where a quarter (25%) say
they are likely to use it
(55% say unlikely).
14
25
25
20
1
15
Likely 39%
Unlikely 44%
Likely 25%
Unlikely 55%
Q12. How likely or unlikely would you be to carry out a home improvement using the Green Homes Grant scheme?
Base: All home owners (Overall: 638; 50-70 year olds: 279) : Fieldwork dates: 19-22 February 2021
Overall 50-70 year olds
% Already
used scheme
% Not at
all likely
% Fairly
likely
% Very
likely
% Not very
likely
% Don’t
know
6
19
29
25
1
19
© Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only
21
12
10
10
34
22
22
19
20
26
34
18
15
19
24
26
2
2
10
19
7
28
% Very likely % Fairly likely
% Not very likely % Not at all likely
% Already used scheme % Don't know
Likely Not likely
55% 35%
34% 44%
33% 58%
29% 44%
29
Home owners in the AB social grade are most likely to say
they will take advantage of the Green Homes Grant Scheme
The AB social grade
category is the only social
grade with a majority saying
they will likely use the
scheme with 55%. This is
significantly higher than the
average (39%) as well as
each of the other social
grades where between 29%
and 34% said they would
likely use the scheme.
Q12. How likely or unlikely would you be to carry out a home improvement using the Green Homes Grant scheme?
Base: All home owners (AB: 190; C1: 236; C2: 105; DE: 107) : Fieldwork dates: 19-22 February 2021
AB
C2
C1
DE
Thank
you.

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Home improvement survey

  • 1. © Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only March 2021 Prepared for Centre for Ageing Better Good Home Inquiry Survey
  • 2. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only  Fieldwork was conducted via the Ipsos MORI online iOmnibus.  Data are weighted to reflect the population profile.  Where percentages do not add up to exactly 100% this is due to computer rounding.  Figures for sub-groups which differ from the overall mean and are statistically significant are represented by a black box surrounding the figure.  Please also note that the ‘margin of error’ on these figures is c.+/- 3.1% at the ‘95% confidence interval’. This means, for example, that a figure of 50% could actually fall anywhere between 46.9% and 53.1%, though it is far more likely to fall at 50% than at the extreme ends of this range. 2 Methodology 1,020 online interviews were conducted across England with adults aged 18-75 between 19 February and 22 February 2021.
  • 3. Home improvements and repairs, and what motivates or hinders people from doing them
  • 4. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 4 Q3. Overall, taking everything into account, how satisfied or dissatisfied are you with the property you consider to be your MAIN home? Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021 35% 43% 41% 40% 11% 7% 9% 8% 3 2 1 * Overall 50-70 year olds Very satisfied Fairly satisfied Neither/nor Fairly dissatisfied Very dissatisfied Don't know Satisfied Dissatisfied 76% 12% 83% 10% Three quarters say they are satisfied with their home Three quarters (76%) of those in England say they are satisfied with their home with just 12% saying the are dissatisfied. Those aged between 50 and 70 however have higher levels of satisfaction with their home than average. Overall 50-70 year olds
  • 5. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 5 Q4. What types, if any, of the following home improvements or repairs to the home you live in do you think are a priority in the next two years? Top 10 mentions Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021 28 27 23 21 21 17 15 14 14 13 65 58 20 29 25 21 25 22 16 13 11 13 8 63 51 13 Kitchen renovations Bedroom renovations Bathroom renovations Lounge/living room renovations Garden/landscaping renovations Window repairs Flooring repairs Door repairs Boiler/heating system repairs Damp/mould repairs NET: Renovations NET: Repairing and replacing NET: Accessibility adaptations Home renovations are a priority for two-thirds of people in England Home renovations are the most cited types of work that are a priority for people in the next two years followed by repair work. Those aged 50-70 however are more likely to say they don’t need improvements or repairs than the average (22% vs. 17%). Kitchen, bedroom, and bathroom renovations are the most mentioned types of work needed. Overall Top 10 50-70 year olds
  • 6. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 6 Q4. What types, if any, of the following home improvements or repairs to the home you live in do you think are a priority in the next two years? Top 10 mentions Base: All adults aged 18-75 in England (ABs: 276; DEs: 228) : Fieldwork dates: 19-22 February 2021 30 29 28 26 21 21 21 20 18 17 72 67 29 23 25 12 17 12 7 18 16 16 11 50 52 15 Kitchen renovations Bedroom renovations Garden/landscaping renovations Bathroom renovations Flooring repairs Fencing repairs Lounge/living room renovations Window repairs Door repairs Boiler/heating system repairs NET: Renovations NET: Repairing and replacing NET: Accessibility adaptations Those within higher social grade bands are more likely to say repairs and renovations are a priority Those in the AB social grade were most likely to say repairs and renovations are a priority. Just over seven in ten (72%) say renovations are a priority (compared to 50% of those in the DE social grade) while 67% said repairs were a priority (compared to 52% in the DE social grade). ABs Top 10 DEs
  • 7. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 29 27 26 25 22 17 16 15 14 14 72 62 21 25 27 13 20 20 16 14 12 13 10 54 53 21 Kitchen renovations Bedroom renovations Garden/landscaping renovations Bathroom renovations Lounge/living room renovations Window repairs Flooring repairs Door repairs Boiler/heating system repairs Fencing NET: Renovations NET: Repairing and replacing NET: Accessibility adaptations 7 Q4. What types, if any, of the following home improvements or repairs to the home you live in do you think are a priority in the next two years? Top 10 mentions Base: All adults aged 18-75 in England (Owners: 638; Renters: 355) : Fieldwork dates: 19-22 February 2021 Both a majority of owners and renters say renovations and repairs are a priority in the next two years Home owners are more likely to say both renovations and repairs are a priority for their home than renters (although a majority in both categories said these were priorities). Owners were also much more likely to mention garden renovations as a priority than renters. Owners Renters
  • 8. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 8 Q4. What types, if any, of the following home improvements or repairs to the home you live in do you think are a priority in the next two years? Top 10 mentions Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021 27 25 22 21 21 15 13 13 12 12 64 56 19 34 33 26 27 22 26 22 14 22 15 73 67 23 Kitchen renovations Bedroom renovations Bathroom renovations Lounge/living room renovations Garden/landscaping renovations Window repairs Flooring repairs Door repairs Boiler/heating system repairs Fencing repairs NET: Renovations NET: Repairing and replacing NET: Accessibility adaptations Those dissatisfied with their home are more likely to say repairs are a priority than those satisfied with their home Two thirds (67%) of those dissatisfied with their home say repairs are a priority compared to 56% of those satisfied with their home. These individuals are also more likely to mention window and boiler/heating system repairs as a priority. Satisfied with home Dissatisfied with home
  • 9. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 9 Q5. What are the main reasons for you wanting to carry out these home improvements or repairs in your home? Top 5 mentions Base: All who mentioned at least one home improvement/repair priority (Overall: 800; 50-70 year olds: 288) : Fieldwork dates: 19-22 February 2021 Comfort is the most mentioned reason for making repairs or improvements followed by maintenance and making your home more attractive While comfort was the overall most cited reason for making repairs or improvements, those aged 50-70 were more likely than average to say maintenance, repair or necessity as a reason for their home repairs or renovations. 48 41 38 23 21 49 50 41 20 18 For your own comfort For maintenance, repair or necessity To make your home more attractive To make your home easier to live in Because you enjoy it Overall Top 5 50-70 year olds
  • 10. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 10 Q5. What are the main reasons for you wanting to carry out these home improvements or repairs in your home? Top 5 mentions Base: All who mentioned at least one home improvement/repair priority (ABs: 233; DEs: 160) : Fieldwork dates: 19-22 February 2021 The top reasons for making home improvements or repairs are consistent across social grades While the top reasons for making changes to their home was consistent across social grades, those within the AB grade were significantly more likely than average to say because they enjoy it (28% vs. 21%), to increase the value of their home (19% vs. 14%), and to make it easier to work from home (15% vs. 9%). 49 37 37 28 25 46 37 32 16 18 For your own comfort For maintenance, repair or necessity To make your home more attractive Because you enjoy it To make your home easier to live in ABs Top 5 DEs
  • 11. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 11 Q6. And how many, if any, of these home improvements or repairs that you mentioned do you think will be carried out in the next two years? Base: All who mentioned at least one home improvement/repair priority (Overall: 800; 50-70 year olds: 288) : Fieldwork dates: 19-22 February 2021 Most people do not think they will be able to do all of their mentioned priority repairs or improvements in the next two years Just over a third (36%) say they will be able to do all of their mentioned repairs or renovations while half (51%) say they will do some of them. A small minority (7%) think they will not be able to do any of them. 36% 39% 51% 47% 7% 8% 5% 6% Overall 50-70 year olds All of them Some of them None of them Don't know Overall 50-70 year olds
  • 12. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 12 Q6. And how many, if any, of these home improvements or repairs that you mentioned do you think will be carried out in the next two years? Base: All who mentioned at least one home improvement/repair priority (AB: 233; C1: 286; C2: 121; DE: 160) : Fieldwork dates: 19-22 February 2021 Those within the higher social grade bands were more likely to say all or some of their improvements or repairs would get done Two in five (41%) within the AB social grade say all of their priority improvements would get done compared with 30% in the DE social grade. Those within the DE social grade were significantly more likely than average to say none of their priorities would get done (13% vs. 7%). 41% 37% 32% 30% 52% 50% 56% 48% 5% 6% 8% 13% 2 6% 4% 9% All of them Some of them None of them Don't know AB C2 C1 DE
  • 13. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 39% 31% 52% 50% 5% 12% 4% 7% Owners Renters All of them Some of them None of them Don't know 13 Q6. And how many, if any, of these home improvements or repairs that you mentioned do you think will be carried out in the next two years? Base: All who mentioned at least one home improvement/repair priority (Owners: 538; 50-70 Renters: 246) : Fieldwork dates: 19-22 February 2021 Home owners are more likely to say that all of their mentioned priority repairs or improvements will be carried out Nearly two in five (39%) of owners think that all of their mentioned repairs or improvements will be carried out in the next two years compared to 31% of renters. Renters are also more likely to say none of the mentioned items would be carried out (12% vs. 5% of owners). Owners Renters
  • 14. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 14 Q7. Which of the following reasons, if any, best explain why you won’t be making some of the home improvement or repairs to your home mentioned earlier in the next two years? Top 5 mentions Base: All who mentioned at least one home improvement/ repair priority however will not make all/any improvements/repairs or are unsure (Overall: 514; 50-70 year olds: 175) Fieldwork dates: 19-22 February 2021 45 24 18 13 13 50 30 15 9 10 I can’t afford it I don’t have the skills to do it myself I am worried about having people in my home due to COVID 19 I don’t have the time It would cause too much disruption to my daily life Affordability is the top reason for people being unlikely to carry out all of their home improvements or repairs Affordability was the top reason mentioned by all groups when it comes to not doing all of their improvements or repairs. However there is a significant difference between men and women where 53% of women cite affordability vs. 37% of men. Overall Top 5 50-70 year olds
  • 15. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 50 23 19 15 13 I can’t afford it I don’t have the skills to do it myself I am worried about having people in my home due to COVID 19 There are too many repairs or improvements to be done I don’t have the time 15 Home owners are more likely than average to say affordability is their reason for not doing all improvements or repairs Half (50%) of owners who won’t be making all of their home improvements or repairs say it’s due to affordability which is higher than average (45%). They are also more likely than average to say there are too many improvements or repairs to be done (15% vs.12%). Owners Top 5 Q7. Which of the following reasons, if any, best explain why you won’t be making some of the home improvement or repairs to your home mentioned earlier in the next two years? Top 5 mentions Base: All who mentioned at least one home improvement/ repair priority however will not make all/any improvements/repairs or are unsure (Owners: 324) Fieldwork dates: 19-22 February 2021
  • 16. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 37 27 25 17 16 I can’t afford it I don’t have the skills to do it myself I don’t own my home, so not worth the investment My landlord refuses to arrange to have the work done I am worried about having people in my home due to COVID 19 16 Renters are also most likely to say affordability is their reason for not doing all improvements or repairs While affordability is also the top reason mentioned by renters (37%), 25% said one of their reasons for not doing improvements or repairs is because they don’t own their home so not worth the investment. 17% said it’s because their landlord refuses to arrange to have the work done. Renters Top 5 Q7. Which of the following reasons, if any, best explain why you won’t be making some of the home improvement or repairs to your home mentioned earlier in the next two years? Top 5 mentions Base: All who mentioned at least one home improvement/ repair priority however will not make all/any improvements/repairs or are unsure (Renters: 175) Fieldwork dates: 19-22 February 2021
  • 17. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 17 Q8. And which of the following, if any, would encourage you to improve or repair your home? Top 10 mentions Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021 24 24 18 16 16 15 15 13 8 8 22 28 11 17 15 14 12 9 10 5 Receiving a grant to cover some or all of the costs of the work Finding a trustworthy tradesperson to do the job Having more time Feeling safe from COVID-19 The issue or problem gets worse Finding the time to do the work Restrictions due to COVID-19 are lifted Learning how to do the work myself Receiving more info on how to get started or arrange these repairs Receiving a low-interest personal loan to do the work Receiving a grant and finding a trustworthy tradesperson are the top ways to encourage people to do home repairs or improvements While receiving a grant was the top way overall to encourage making home repairs or improvements finding a trusting tradesperson is the top mention for 50-70 year olds. Overall Top 10 50-70 year olds
  • 18. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 34% 31% 30% 30% 26% 24% 13% 31% 49% 40% 45% 47% 44% 60% 34% 25% 21% 21% 19% 20% 7% 29% 54% 50% 57% 57% 49% 66% 18 Q9. How strongly do you agree or disagree with the following? Base: All who mentioned at least one home improvement/repair priority (Overall: 800; 50-70 year olds: 288) : Fieldwork dates: 19-22 February 2021 More tend to disagree than agree that not doing their home improvements will have negative consequences More disagree than agree that not doing their home improvements or repairs will have negative consequences - the one exception being that not doing the changes will mean the value of their home will decrease. Those aged 50- 70 are more likely than average to disagree that not making the changes will have negative consequences. Overall 50-70 year olds Not making improvements means that the value of my home will decrease I’m embarrassed to have visitors to my home because of improvements/repairs that need to be done Not making improvements/repairs will have a negative impact on my mental health Not making improvements/repairs will be a daily inconvenience for me Not making improvements will have negative impact on my physical health Not making repairs will increase my household bills Not making improvements means some friends/relatives who have a disability aren’t able to visit my home Agree Disagree
  • 19. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 35% 32% 21% 26% 43% 45% 52% 43% 19 Q9. How strongly do you agree or disagree with the following? Not making improvements/repairs will be a daily inconvenience for me Base: All who mentioned at least one home improvement/repair priority (AB: 800; 50-70 year olds: 288) : Fieldwork dates: 19-22 February 2021 Those within the AB social grade were more likely to say not making the changes would be a daily inconvenience for them More then two-thirds (35%) in the AB social grade agree that not making their priority improvements or repairs would be a daily inconvenience for them (compared to 30% overall). AB C2 C1 DE Agree Disagree
  • 20. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 20 Q14. Lastly, which of the following would you consider getting general information or advice from about making home improvements or repairs to your home? 10+ mentions Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021 42 34 15 13 13 10 44 36 15 11 14 10 Speaking with friends or family members Speaking with a tradesperson or builder directly A trade supplier/salesperson Online forums or message boards A national government website The local authority Speaking with friends and family is the most sought out way to get advice on doing home improvements or repairs Speaking with friends or family is the top mentioned way people would consider getting advice on home improvements or repairs followed by speaking directly with a tradesperson. Few mentioned consumer sites such as Which? or charities such as CAB (both mentioned by 8%). Overall Top 6 50-70 year olds
  • 21. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 48 41 18 14 15 31 22 11 12 10 Speaking with friends or family members Speaking with a tradesperson or builder directly A trade supplier/salesperson Online forums or message boards A national government website 21 Home owners are more likely than renters to seek advice from friends or family as well as directly speaking to a tradesperson Both owners and renters were most likely to seek advice by speaking to a friend or family member although owners were more likely to do this. A quarter (27%) of renters mentioned they would speak directly to their landlord about making improvements or repairs. Owners Renters Q14. Lastly, which of the following would you consider getting general information or advice from about making home improvements or repairs to your home? 10+ mentions Base: All adults aged 18-75 in England (Owners: 638; Renters: 355) : Fieldwork dates: 19-22 February 2021
  • 22. Trust and distrust in tradespeople to carry out home improvements and repairs
  • 23. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 8 56 25 4 7 4 56 29 3 8 23 Q13. When thinking about tradespeople in general, for example plumbers, electricians, builders, etc., how much would you say that you trust them overall? Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021 Nearly two thirds of English adults tend to trust tradespeople in general Most people (63%) tend to trust tradespeople overall while three in ten (30%) say that they do not trust them. These levels of trust are consistent amongst most subgroups however distrust rises to 45% for those dissatisfied with their home (50% trust tradespeople). Overall 50-70 year olds % Don’t know % Not at all % A fair amount % A great deal % Not very much Great deal/ fair amount 63% Not very much/ not at all 30% Great deal/ fair amount 60% Not very much/ not at all 32%
  • 24. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 24 Q13b. Which of the following reasons, if any, best explains why you do not trust tradespeople overall? Top 5 mentions Base: All who do not very much or do not at all trust tradespeople (Overall: 301; 50-70 year olds: 125) : Fieldwork dates: 19-22 February 2021 49 49 42 38 35 56 59 42 39 44 I don’t trust that they will give me a fair cost for the job I am worried they might not do a good job I am worried about costs of a job increasing I am worried about being encouraged to pay for work that isn’t necessary I’ve had difficulties in the past with tradespeople Concerns over providing a fair cost and not doing a good job are the top reasons English adults distrust tradespeople Half of those who don’t trust tradespeople (49%) say it’s because they’re worried they either won’t provide a fair cost or are worried they won’t do a good job. People aged 50-70 are more likely than average to say they are worried about them not doing a good job (59%) or have had difficulties with tradespeople in the past (44% vs. 35% overall). Overall Top 5 50-70 year olds
  • 25. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 25 Q13c. And which of the following, if any, would make you more confident when looking to hire a tradesperson to carry out repairs or home improvements on your home? Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021 51 39 29 25 22 19 10 8 5 1 1 4 5 59 47 34 22 22 17 8 7 4 * 2 4 3 They were recommended by a friend or someone I trust I’ve hired them in the past to do a job Being a member of an accredited trade association Being able to see examples of their work Having a positive review from an independent source such as Which? or Trustpilot Having many years of experience The Council or my Housing Association has recommended them to me Having a webpage for their business with up-to-date information My landlord has recommended them Other None of the above Nothing Don't know Most say a personal recommendation is what would make them more confident when looking to hire a tradesperson A personal recommendation is the most mentioned thing that instils more confidence when hiring a tradesperson. This is followed by past experience of using a particular tradesperson and being a member of an accredited trade association. Figures for each of these were significantly higher amongst 50-70 year olds. Overall 50-70 year olds
  • 26. Awareness and use of the Green Homes Grant Scheme
  • 27. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 2 6 22 28 39 3 27 Q11. How much, if anything, would you say you know about the Green Homes Grant scheme? Base: All adults aged 18-75 in England (Overall: 1020; 50-70 year olds: 379) : Fieldwork dates: 19-22 February 2021 Few say they know a great deal or fair amount about the Green Homes Grant Scheme Just 13% overall say they know a great deal or fair amount about the Green Homes Grant Scheme which declines to just 8% amongst 50-70 year olds. Two in five (39%) overall have never heard of it which rises to 46% amongst renters. 4 10 20 24 39 4 % Never heard of it % Heard of, know nothing % A fair amount % A great deal % Just a little % Don’t know Overall 50-70 year olds A great deal/ fair amount 13% A great deal/ fair amount 8%
  • 28. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 28 Two in five English home owners say they would likely use the scheme to carry out home improvements After having a short explanation of what the grant scheme is, 39% of home owners say they would likely use the scheme (44% say unlikely) this number falls however amongst those aged 50-70 where a quarter (25%) say they are likely to use it (55% say unlikely). 14 25 25 20 1 15 Likely 39% Unlikely 44% Likely 25% Unlikely 55% Q12. How likely or unlikely would you be to carry out a home improvement using the Green Homes Grant scheme? Base: All home owners (Overall: 638; 50-70 year olds: 279) : Fieldwork dates: 19-22 February 2021 Overall 50-70 year olds % Already used scheme % Not at all likely % Fairly likely % Very likely % Not very likely % Don’t know 6 19 29 25 1 19
  • 29. © Ipsos MORI Centre for Ageing Better | March 2021 | Version 2 | Client Use Only 21 12 10 10 34 22 22 19 20 26 34 18 15 19 24 26 2 2 10 19 7 28 % Very likely % Fairly likely % Not very likely % Not at all likely % Already used scheme % Don't know Likely Not likely 55% 35% 34% 44% 33% 58% 29% 44% 29 Home owners in the AB social grade are most likely to say they will take advantage of the Green Homes Grant Scheme The AB social grade category is the only social grade with a majority saying they will likely use the scheme with 55%. This is significantly higher than the average (39%) as well as each of the other social grades where between 29% and 34% said they would likely use the scheme. Q12. How likely or unlikely would you be to carry out a home improvement using the Green Homes Grant scheme? Base: All home owners (AB: 190; C1: 236; C2: 105; DE: 107) : Fieldwork dates: 19-22 February 2021 AB C2 C1 DE