3. @agatestudio
“We’d slowly but surely been
digging our own graves via boring,
traditional mass-marketing”
~ Seth Godin
‘Purple Cow:
Transform Your Business
By Being Remarkable’
“Jadi solusi
Kamu apa?”
21. @agatestudio
RESULT:
• Facebook shut it down after 10 days
running
• Priceless buzz
• 20.000 free Whoppers
STEAL THIS:
• Use a really simple call-to-action
• Don’t be afraid to push the envelope
23. @agatestudio
RESULT:
• 1.580 superheroes turned up, creating a
world record.
• Highlighted news in 13 TV reports
• 58 online news sites reported it
• Communicated to approximately 54 million
people around the world
25. @agatestudio
RESULT:
• Recorded moments of genuine and unexpected
happiness.
• Seen by over 15 million people in its first week of
release, not bad for a $60,000 commercial.
27. @agatestudio
RESULT:
• Reach and build the audience from the niche
community organically
• One of HBO’s most anticipated and
successful show debuts
STEAL THIS:
• Find the niche audience that is super
passionate about your product
• Explore ways to intrigue, inspire & deeply
entertain them
• Invest in really good story telling
29. @agatestudio
RESULT:
• Surpassed its goals of brand awareness
and market share in 10 years
• Brand’s biggest-selling single market in
the world.
STEAL THIS:
• Focus on the one thing that makes you
undeniably different from all your
competitors.
• Screw the cow path, blaze your own trail.
30. @agatestudio
ANOTHER ADVANTAGE OF BEING
REMARKABLE:
• Decreased marketing spend
• Category domination
• Greater customer lifetime value
