Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Creative Marketing Strategy by Dave

1,447 views

Published on

  • Be the first to comment

Creative Marketing Strategy by Dave

  1. 1. @agatestudio Creative Marketing Dave Publishing Agate Studio
  2. 2. @agatestudio DAVEDAVEDAVEDAV DAVEDAVEDAVEDAV CREATIVEDAVEDA MARKETINGDAVED STRATEGYDAVEDA
  3. 3. @agatestudio “We’d slowly but surely been digging our own graves via boring, traditional mass-marketing” ~ Seth Godin ‘Purple Cow: Transform Your Business By Being Remarkable’ “Jadi solusi Kamu apa?”
  4. 4. @agatestudio “STOP BEING PART OF THE HERD AAAAAND ……”
  5. 5. @agatestudio
  6. 6. @agatestudio
  7. 7. @agatestudio
  8. 8. @agatestudio
  9. 9. @agatestudio …BE REMARKABLE!
  10. 10. @agatestudio RE-MARK-ABLE : worthy of being or likely to be noticed especially as being uncommon or extraordinary
  11. 11. @agatestudio REMARKABLE IS RARE.
  12. 12. @agatestudio REMARKABLE IS POWERFUL.
  13. 13. @agatestudio REMARKABLE IS…
  14. 14. @agatestudio LIKELY TO BE NOTICED.
  15. 15. @agatestudio INSPIRING.
  16. 16. @agatestudio UNCOMMON.
  17. 17. @agatestudio EXTRAORDINARY. THIS CITY NEEDS ME…
  18. 18. @agatestudio LET’S LEARN FROM THE BEST.
  19. 19. @agatestudio REMARKABLE MARKETING CAMPAIGNS:
  20. 20. @agatestudio WHOPPER SACRIFICE
  21. 21. @agatestudio RESULT: • Facebook shut it down after 10 days running • Priceless buzz • 20.000 free Whoppers STEAL THIS: • Use a really simple call-to-action • Don’t be afraid to push the envelope
  22. 22. @agatestudio MEGA-MONTH + MEGA-EVENTs = A MEGA-PLAN Establish a world record for the largest number of people dressed as superheroes in one place.
  23. 23. @agatestudio RESULT: • 1.580 superheroes turned up, creating a world record. • Highlighted news in 13 TV reports • 58 online news sites reported it • Communicated to approximately 54 million people around the world
  24. 24. @agatestudio HAPPINESS MACHINE
  25. 25. @agatestudio RESULT: • Recorded moments of genuine and unexpected happiness. • Seen by over 15 million people in its first week of release, not bad for a $60,000 commercial.
  26. 26. @agatestudio TRUE BLOOD: REVELATION
  27. 27. @agatestudio RESULT: • Reach and build the audience from the niche community organically • One of HBO’s most anticipated and successful show debuts STEAL THIS: • Find the niche audience that is super passionate about your product • Explore ways to intrigue, inspire & deeply entertain them • Invest in really good story telling
  28. 28. @agatestudio LET’S MOTOR • 2% brand awareness • <2% market share
  29. 29. @agatestudio RESULT: • Surpassed its goals of brand awareness and market share in 10 years • Brand’s biggest-selling single market in the world. STEAL THIS: • Focus on the one thing that makes you undeniably different from all your competitors. • Screw the cow path, blaze your own trail.
  30. 30. @agatestudio ANOTHER ADVANTAGE OF BEING REMARKABLE: • Decreased marketing spend • Category domination • Greater customer lifetime value
  31. 31. @agatestudio SUCCESSFUL CONVERSION STRATEGY CREATIVE IDEA EXTENSIVE RESEARCH & INSIGHTS
  32. 32. @agatestudio 5 FOUNDATIONS TO CREATE REMARKABLE MARKETING STRATEGY:
  33. 33. @agatestudio 1. IDENTIFY NEEDS/ DETERMINE GOALS
  34. 34. @agatestudio 2. FIGURE OUT A ROADMAP
  35. 35. @agatestudio 3. WHAT’S HAPPENING?
  36. 36. @agatestudio 4. TELL A STORY
  37. 37. @agatestudio 5. INFLUENCE BEHAVIOR
  38. 38. @agatestudio THE BOTTOM LINE?
  39. 39. @agatestudio “Either write something worth reading or do something worth writing about.” BENJAMIN FRANKLIN
  40. 40. @agatestudio THANKYOUTHANKYOUTHANKYOU THANKYOUTHANKYOUTHANKYOU THANKYOUTHANKYOUTHANKYOU THANKYOUTHANKYOUTHANKYOU THANKYOUTHANKYOUTHANKYOU THANKYOUTHANKYOUTHANKYOU THANKYOUTHANKYOUTHANKYOU THANKYOUTHANKYOUTHANKYOU

×