@agatestudio
Lean Marketing
Andrew
Publishing
Agate Studio
Lean Marketing for Startups (and Game)
Adaptation from : http://www.slideshare.net/mattangriffel/growth-hacking
GROWTH HACKING: HOTMAIL
Startups’ products and game usually facing
similar problem
LEAN MARKETING FRAMEWORK
AARRR!
Dave McClure’s example conversion metrics
A/B Testing
PUBLISHING APPLICATION
Acquisition
• Ads banner
• Copywriting
• Keyword research
• New channel
• A/B testing
• Targeting
• SEO
• Guerilla marketi...
Activation
• Simplify landing page
• Fast loading
• Easy registration / no registration
• Registration bonus
• Facebook co...
Retention
• Retention event
– Daily login bonus
• Simplify learning curve
– Tutorial
• Personalization
• Instant Reward
• ...
Referral
• Referral bonus / member get member
• Share button & incentive
• Share in-game event
• Invite friends
• Etc…
Revenue
• Monetization event
• Easy payment channel
• Right item & pricing
• Right monetization model
– Paid download
– In...
Another Tips
• Kill a feature every week
• Activation first, then acquisition
• Measure, measure, and measure
– A/B testing
MORE CASE STUDIES
Dropbox offered its customers a 150
megabyte storage bonus if they linked their
Dropbox account to their Facebook or Twitt...
Spotify drove it's rapid growth by integrating
the software with Facebook. Instagram
followed the same approach.
Twitter noticed that it's users were signing up, but
then abandoning the app. Using analytics they
discovered that people ...
Mint used it's blog to build landing pages on
nearly every personal finance question,
effectively targeting it's ideal mar...
Apple and Blackberry turned their devices into
advertising engines by adding "Sent from my
iPhone" and "Sent from my Black...
Reddit created hundreds of fake user profiles
in it's early days to generate buzz.
Pinterest launched as a invite-only service that
was exclusive, driving up demand and building
interest and industry specu...
Thank You
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
Lean Marketing for Startups by Andrew
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Lean Marketing for Startups by Andrew

  1. 1. @agatestudio Lean Marketing Andrew Publishing Agate Studio
  2. 2. Lean Marketing for Startups (and Game) Adaptation from : http://www.slideshare.net/mattangriffel/growth-hacking
  3. 3. GROWTH HACKING: HOTMAIL
  4. 4. Startups’ products and game usually facing similar problem
  5. 5. LEAN MARKETING FRAMEWORK AARRR!
  6. 6. Dave McClure’s example conversion metrics
  7. 7. A/B Testing
  8. 8. PUBLISHING APPLICATION
  9. 9. Acquisition • Ads banner • Copywriting • Keyword research • New channel • A/B testing • Targeting • SEO • Guerilla marketing • Social campaign • Remarketing • Press release • Etc…
  10. 10. Activation • Simplify landing page • Fast loading • Easy registration / no registration • Registration bonus • Facebook connect • Measure traffic sources quality • Etc…
  11. 11. Retention • Retention event – Daily login bonus • Simplify learning curve – Tutorial • Personalization • Instant Reward • Chat room • Engage players in SocMed • Reward priority players • Leaderboard • Etc…
  12. 12. Referral • Referral bonus / member get member • Share button & incentive • Share in-game event • Invite friends • Etc…
  13. 13. Revenue • Monetization event • Easy payment channel • Right item & pricing • Right monetization model – Paid download – In-game monetization – Free trial – Etc.. • Etc…
  14. 14. Another Tips • Kill a feature every week • Activation first, then acquisition • Measure, measure, and measure – A/B testing
  15. 15. MORE CASE STUDIES
  16. 16. Dropbox offered its customers a 150 megabyte storage bonus if they linked their Dropbox account to their Facebook or Twitter account. They also created a refer a friend campaign that would give users 500 megabytes of free storage for each friend they referred.
  17. 17. Spotify drove it's rapid growth by integrating the software with Facebook. Instagram followed the same approach.
  18. 18. Twitter noticed that it's users were signing up, but then abandoning the app. Using analytics they discovered that people were far more likely to use their account when they followed 5-10 accounts on the first day. They build a suggestion engine that would prompt new users to immediately follow new users that pertained to their interests. This greatly increased retention.
  19. 19. Mint used it's blog to build landing pages on nearly every personal finance question, effectively targeting it's ideal market directly.
  20. 20. Apple and Blackberry turned their devices into advertising engines by adding "Sent from my iPhone" and "Sent from my Blackberry" to every message sent.
  21. 21. Reddit created hundreds of fake user profiles in it's early days to generate buzz.
  22. 22. Pinterest launched as a invite-only service that was exclusive, driving up demand and building interest and industry speculation. Gmail launched as an invite-only service as well (before Pinterest did of course)
  23. 23. Thank You

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