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Como o ViajaNet aumentou suas vendas com SEO

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Como o ViajaNet aumentou suas vendas com SEO - Rafael Medeiros é Chief Performance Officer (CPO) da Conversion, graduou-se pela Universidade de São Paulo (USP) e é certificado PMP/PMI; Gustavo Mariotto, gerente de marketing, participou da fundação do site de venda de passagens aéreas ViajaNet. Especialista em Marketing Digital, possui vasta experiência em SEO, SEM, CRM e programa de afiliados.

Gustavo Mariotto e Rafael Medeiros irão apresentar o case de sucesso da ViajaNet, que por meio do SEO conseguiu se estabelecer e aumentar suas vendas em um dos mercados mais concorridos do e-commerce, o de venda de passagens aéreas.

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Como o ViajaNet aumentou suas vendas com SEO

  1. 1. Gustavo Mariotto & Rafael Medeiros Case: Como o ViajaNet aumentou suas vendas com SEO
  2. 2. Sobre o ViajaNet ViajaNet é uma agência de viagens online com diferenciais em atendimento e serviços ao e-consumidor, com capacidade de apresentar as melhores opções de mais de 900 companhias aéreas, comercializa passagens aéreas e produtos turísticos. Fundada em 2009, o ViajaNet é uma empresa brasileira e já atendeu mais de 2 milhões de consumidores.
  3. 3. Gustavo Mariotto Gustavo Mariotto é gerente e especialista em Marketing Digital. Com visão acurada em estratégia e orientada a números, planeja, direciona e coordena ações de marketing com a aplicação de táticas avançadas e inovadoras de marketing online. Ao longo dos 7 anos de experiência na área e conhecimento especializado nos principais canais de mídias digitais, tais como: SEM-Links Patrocinados, E-mail Marketing, CRM-Customer Relationship Management, Mídias Sociais, Retargeting/Remarketing, Afiliação e SEO-Search Engine Optimization.
  4. 4. Sobre a Conversion A Conversion é a empresa líder em SEO no Brasil e tem como foco posicionar empresas na internet através de sua solução completa em SEO Estratégico. Oferece os serviços de: SEO Onpage, Content Marketing, Planejamento, Business Inteligence, Link Building, Assessoria de imprensa Digital, UX e CRO. Conta com mais de 40 profissionais focados em SEO que buscam sempre desenvolver estratégias para gerar performance para seus clientes. Em 2014, foi responsável por mais de 40 milhões de visitas através da busca orgânica, aumento médio de 116% no tráfego de seus clientes e mais de 50mil palavras posicionadas nas primeiras posições do Google. Se você busca os melhores resultados, já sabe quem escolher!
  5. 5. Rafael Medeiros Chief Performance Officer (CPO) da Conversion, graduou-se pela Universidade de São Paulo (USP) e é certificado PMP/PMI. Lidera projetos complexos de Marketing Digital e Comumicação para companhias como Serasa Experian, Globosat, Consul, Staples, ViajaNet, Brastemp entre outros. Focado em desenvolver as melhores soluções para entregar resultados excepcionais para seus clientes.
  6. 6. ViajaNet
  7. 7. Mercado de Viagens R$8,4 bi de compras online 25% das compras são online Fonte: Conversion
  8. 8. Mercado de viagens é totalmente orientado a tecnologia
  9. 9. Principais players no online
  10. 10. Mecanismos de busca possuem grande importância no modelo de negócios
  11. 11. ViajaNet possui know how em SEO Sempre fez SEO internamente Trabalhou com outra agência de SEO Com a Conversion desde 2013
  12. 12. Foco em performance Prioridade é vender Focado no consumidor KPIs
  13. 13. O trabalho
  14. 14. Definição de KPIs Posição de Palavras-chave Tráfego Vendas
  15. 15. Alinhamento com equipe de TI Treinamento SprintComunicação
  16. 16. Melhoria de indexação HTML MarcaçõesEstrutura de TI
  17. 17. Criação de Conteúdo Institucional Blog Uso em redes sociais
  18. 18. Link Building Autoridade de MarcaCriação de Pesquisas e Análises de Mercado. Modelo de Assessoria
  19. 19. QuandoViajar foi um serviço desenvolvido totalmente alinhado com SEO
  20. 20. Ferramenta que ajuda a planejar viagens Calendário com datas e voos mais baratos
  21. 21. Totalmente pensado em SEO
  22. 22. E que atrai a atenção de veículos (e links!)
  23. 23. Os resultados
  24. 24. Na frente da TAM para “passagens aereas tam”
  25. 25. 1º lugar para "passagens aereas”, um dos termos mais concorridos no Google Brasil
  26. 26. Aumentamos em 86% o número de palavras- chave indexadas Q1 2013 Q1 2015
  27. 27. Com o trabalho de SEO, a tráfego orgânico aumentou em 216% Q1 2013 Q1 2015
  28. 28. Com o trabalho de SEO, a receita de busca orgânica aumentou em 197% Q1 2013 Q1 2015
  29. 29. Participação da busca orgânica nas vendas totais cresceu133% 0% 5% 10% 15% 20% 25% Q1 2013 Q1 2015
  30. 30. Além disso,
  31. 31. E em 2015, como conseqüência do trabalho de link building aparecemos 3 vezes na Globo
  32. 32. Mais vendas e mais de 2 milhões de clientes satisfeitos ! O resultado?
  33. 33. Obrigado :) Rafael Medeiros CPO da Conversion rafael@conversion.com.br Gustavo Mariotto Marketing Manager gmariotto@viajanet.com.br

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