B2B Social Media Marketing


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B2B social media marketing, if done correctly, is a great way for your company to find new sales leads and increase your business's visibility.

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B2B Social Media Marketing

  1. 1. B2B Social Media Marketing Using Social Media To Generate Sales Leads For Your B2B Company
  2. 2. What is B2B?Business-to-Business (B2B) means companies who sell their products and services to other companies.
  3. 3. What is B2C?Business-to-Consumers (B2C) means companies who sell their products and services to consumers.
  4. 4. B2B Marketing vs. B2C Marketing B2C Marketing B2B Marketing  Maximize value of Maximize value of transaction the relationship  Large target market Small target market  Short sales cycle Long sales cycle  Brand identity Brand identity through repetition & through personal imagery relationship  Emotional buying Rational buying decision based on decision based on status, desire, price business value
  5. 5. B2B Social Media Marketing Many B2B companies are making the mistake of marketing themselves on social media as if they were a B2C company. Just like there is a difference in marketing and customer acquisition between a restaurant and your B2B company, theres a difference in between B2B & B2C social media marketing
  6. 6. How Is B2B Social Media Marketing Different from B2C Social Media Marketing? B2B B2C Platform – LinkedIn  Platform – Focus on focus; target specific Facebook to spread industries, message as far as companies, & execs. possible ROI – Number &  ROI – Focused on quality of qualified PR & branding sales leads Strategy – Focused on Strategy – Thought PR & branding leader positioning
  7. 7. Does B2B Social Media Marketing REALLY Work? 57% of B2B companies have acquired a lead through this platform 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook when it comes to lead generation Visitors from a Company Profile Page spend average of 10 minutes on a company website.
  8. 8. Does B2B Social Media Marketing REALLY Work? 1 in 3 visitors from a Group filled out a form on the website Group members are more likely to sign up for a webinar 100% of Fortune 500 company executives have profiles
  9. 9. Does B2B Social Media Marketing REALLY Work? 72% of B2B companies who blog on a weekly basis have acquired a customer B2B companies that blog generate 67% more leads than companies that do not. B2B companies that blog generate 55% more web traffic versus companies that do not.
  10. 10. Does B2B Social Media Marketing REALLY Work? 34% of B2B marketers have generated leads 41% of B2B companies have acquired customers through this platform
  11. 11. Measuring B2B Social Media Marketing Results Leads - Quantify the amount of leads driventhrough social media as well as quality of leads Website - Use analytics to measure stats suchas amount of traffic driven from social mediasites Social Media Audience - Growth in your socialmedia audience means more eyeballs arefocused on your B2B company
  12. 12. Case Studies Canadian-based supply chain management company Blogs – Used to position company as thought leader & aggregate industry content for potential & current customers Videos – By using humor, able to show human side of the company. Results – 270% increase in web traffic & 320% increase in the number of leads
  13. 13. Case Studies Networking-equipment testing system provider LinkedIn – A group was created to discuss industry topics with customers and peers. Blog – Used to break industry stories Twitter – Targeted & frequent posts to niche audience Results – Contributes 75% of site traffic and 55% of sales leads.
  14. 14. Case Studies Manufacturer of electric-related field products Blog – Commentary on industry topics, interview industry leaders, links to “must read” articles Twitter & Facebook – Establish connections with media and industry players Results – Increased site traffic 70%, doubling of product submissions, creation of 5 new products, 4 products in production phase
  15. 15. Case Studies Internet trading platform for the shipping industry Blog – Opinion pieces on shipping industry LinkedIn – Create company sponsored group; engage with industry realted groups Twitter – Use to promote news feed from website Results – Website traffic increased 59%; number of sales leads increased by 400%
  16. 16. Conclusion B2B companies should utilize a B2B social media strategy, not a B2C social media strategy B2B social media marketing can increase the number of qualified sales leads There are already many B2B companies successfully utilizing B2B social media marketing
  17. 17. We Are After Interactive Dallas-based B2B social media agency Services: o B2B Social media management o B2B Social media consulting o B2B Social media ad campaigns Clients across the U.S. Experienced team of B2B social media marketers, researchers, bloggers / writers
  18. 18. Contact Us After Interactive www.afterinteractive.comwww.linkedin.com/company/After-Interactive www.twitter.com/AfterInteract www.facebook.com/AfterInteractive www.afterinteractive.com/category/blog 888-559-8680