SOCIAL MEDIA<br />POLICY CHANGE & DEVELOPMENT<br />Sharing ourexperienceso far<br />New Media Revolutionizing Africa<br />...
Gates Foundation - who are we? <br />
Really, who are we?? <br />
WHY ARE WE HERE TODAY??<br />“London Vaccine Summit Is a Triumph for Global Health” TIME<br />
ABOUT THE AFRICA PROGRESS PANEL<br />The Panel<br /><ul><li>  Kofi Annan, Chair
  Tony Blair
  Michel Camdessus,
  Peter Eigen
  Bob Geldof
GraçaMachel
LinahMohohlo
OlusegunObasanjo
  Robert Rubin
TidjaneThiam
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Africagathering 1 20 june_carolina

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Presentation by Carolina Rodriguez from Africa Progress Panel at AG London 2011

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  • Put box on top with our priorities – issue areass. Plus our disciplines e.g. policy &amp; advocacy etc.What do we do now in social media? - use our partners? - our blogs, tweets etc. - integratedThere are technical ways that can help revolutionaliseafrica – e.g. mobile phones, seeds market access via phonesBUT what we are talking about is advocacy, how new media is a core part of engaging donor community.
  • There are technical ways that can help revolutionaliseafrica – e.g. mobile phones, seeds market access via phonesBUT what we are talking about is advocacy, how new media is a core part of engaging donor community.What do we do now in social media? - use our partners? - our blogs, tweets etc. - integrated
  • MAIN MESSAGE: As creators of content: A lot of experimentationThere are no recipes for successStill discovering where our added value is  somewhere related to providing information that enables better decision-making for policy change. The &quot;One to 1,000 Challenge&quot;, created by The Adventure Project. The organization launched a grassroots challenge to recruit 1,000 pledges in 10 days and use their collective voices to make a positive impact for small farmers. Using social media, their remarkable efforts paid off. They were able to surpass their goal and also raise money in support of KickStart, an organization that provides affordable irrigaton pumps to rural farmers in Africa. Visit the One to 1,000 Challenge page to learn more. Amazing content – but only 92 likes!! So how do we better engage?? - but putting things on gates home page = not where people live and interact.Different content – crying babies….?!TEDxChange – great example of engagement
  • MAIN MESSAGE: As conversationalists:Much more room to grow.Unique value of « conversing » for the sake of « conversing » isunclear but seems to makesense in a broadercontextlinked to campaigns and otheradvocacy and communication activities.
  • MAIN MESSAGE: While doing this exercise we realise that as spectators we may find ourselves trapped in our own niche.There is proabably great potential in breaking out of our traditional circles and engaging with different circles, such as Africa Gathering that brings together a fresh group of people committed to Africa’s development. - corporate sector? - organizations in africa
  • MAIN MESSAGE:
  • Africagathering 1 20 june_carolina

    1. 1. SOCIAL MEDIA<br />POLICY CHANGE & DEVELOPMENT<br />Sharing ourexperienceso far<br />New Media Revolutionizing Africa<br />London 20 June, 2011<br />
    2. 2. Gates Foundation - who are we? <br />
    3. 3. Really, who are we?? <br />
    4. 4. WHY ARE WE HERE TODAY??<br />“London Vaccine Summit Is a Triumph for Global Health” TIME<br />
    5. 5. ABOUT THE AFRICA PROGRESS PANEL<br />The Panel<br /><ul><li> Kofi Annan, Chair
    6. 6. Tony Blair
    7. 7. Michel Camdessus,
    8. 8. Peter Eigen
    9. 9. Bob Geldof
    10. 10. GraçaMachel
    11. 11. LinahMohohlo
    12. 12. OlusegunObasanjo
    13. 13. Robert Rubin
    14. 14. TidjaneThiam
    15. 15. Muhammad Yunus</li></ul>What does the Panel want to achieve?<br /><ul><li> Centrality of African issues
    16. 16. Policy change  
    17. 17. Mutual accountability and shared responsibility</li></ul>How?<br /><ul><li> Timely interventions by the Panel
    18. 18. Media attention
    19. 19. Africa Progress Report and policy briefs</li></li></ul><li>WHERE DO WE FIT INTO THE SOCIAL MEDIASCAPE?<br />A recentstudy has identifiedseven online types:<br />Creators: Publish blogs | Publish websites | Upload videos | Upload music | Write stories<br />Critics: Post ratings/reviews of products and services | Comment on blogs and articles | Contribute to online forums | Contribute to/edit articles on a wiki<br />Collectors: Use RSS Feeds | Vote for websites | Tag content and/or photos<br />Conversationalists: Update status on social networks | Tweet<br />Joiners: Maintain profiles on social networking sites | Visit social networking sites<br />Spectators: Read blogs | Listen to podcasts | Watch videos posted by others | Read online forums | Read reviews | Read tweets<br />Inactives<br />North American Technographics® Empowerment ... - Forrester Research<br />Name of survey: North American Technographics® Empowerment Online Survey, Q4 2009 (US)<br />
    20. 20. WHERE DO WE FIT INTO THE SOCIAL MEDIASCAPE?<br />A recentstudy has identifiedseven online types:<br />We see ourselves reflected in three of these categories:<br />Creators: Publish blogs | Publish websites | Upload videos | Upload music | Write stories<br />Critics: Post ratings/reviews of products and services | Comment on blogs and articles | Contribute to online forums | Contribute to/edit articles on a wiki<br />Collectors: Use RSS Feeds | Vote for websites | Tag content and/or photos<br />Conversationalists: Update status on social networks | Tweet<br />Joiners: Maintain profiles on social networking sites | Visit social networking sites<br />Spectators: Read blogs | Listen to podcasts | Watch videos posted by others | Read online forums | Read reviews | Read tweets<br />Inactives<br />North American Technographics® Empowerment ... - Forrester Research<br />Name of survey: North American Technographics® Empowerment Online Survey, Q4 2009 (US)<br />
    21. 21. WHERE DO WE FIT INTO THE SOCIAL MEDIASCAPE?<br />And as such, target and interact with:<br />Specialized audiences <br />(media, technical experts, etc.)<br />General public<br />Policy makers<br />
    22. 22. WHERE DO WE FIT INTO THE SOCIAL MEDIASCAPE?<br />And as such, target and interact with:<br />Specialized audiences <br />(media, technical experts, etc.)<br />General public<br />Policy makers<br />Creators: <br />
    23. 23. WHERE DO WE FIT INTO THE SOCIAL MEDIASCAPE?<br />Specialized audiences <br />(media, technical experts, etc.)<br />General public<br />Policy makers<br />Creators: <br />Online Press kits<br />Our own blog & Bulletin editorial<br />
    24. 24. WHERE DO WE FIT INTO THE SOCIAL MEDIASCAPE?<br />Specialized audiences <br />(media, technical experts, etc.)<br />General public<br />Policy makers<br />Viral videos, animations, etc.<br />BMGF blogger<br />Self publishing blog<br />Tweeting and sharing official statements<br />Conversationalists:<br />Twitter, Facebook, Vimeo, You Tube, Del.icio.us, etc. including sharing and retweets by friends and followers<br />Tweetingfrompressconferences, events<br />
    25. 25. WHERE DO WE FIT INTO THE SOCIAL MEDIASCAPE?<br />Specialized audiences <br />(media, technical experts, etc.)<br />General public<br />Policy makers<br />Creators: <br /><ul><li> Top tier media e.g Financial Times, IHT, The Guardian, The Economist, etc.
    26. 26. Social media profiles and blogs of partners and key development stakeholders. </li></ul>UN, multilateral and NGOs.<br />Private consulting groups, e.g. Monitor Group, McKinsey and BCG.<br />Governments and thought leaders.<br />From individuals to institutions<br />Conversationalists:<br />Spectators: <br />
    27. 27. Questions for us?<br />Goals for social media?<br />Mass engagement campaigns?<br />Growing constituency base, and being part of the conversation? <br />Being transparent & accountable<br />Giving a voice to voiceless<br />Biggest challenges/ opportunities?<br />All about good content?<br />All about good networks?<br />All about taking people on a journey?<br />All about integrated campaigns – only works with trad media power, influencers, advocacy engagement and strong partner comms?<br />
    28. 28. LOOKING AHEAD:<br />UN General Assembly<br />G20<br />AfricanInvestorSummit<br />AU Summit<br />World Bank Annual meeting<br />COP17<br />Africa Business Forum 2011<br />2011<br />October<br />July<br />August<br />November<br />December<br />September<br />

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