1.
We know Africa. We Reach Africa.

2.
What can we do for you very well?
• Is a Digital B2B Publisher that enables companies and organizations to
connect with African Business Professionals. In addition, we support doing
business in Africa by events, custom media productions and market
research.
• We are holding 25 of the 50 biggest LinkedIn groups focused on Africa,
representing 25-30% of the total African LinkedIn population
• We have grown the Africa Business Panel www.africabusinesspanel.com to
the largest online market research panel for B2B professionals, with almost
13.000 participants
• We have direct access to more than 7.000 African Journalists through our
press list, www.africapresslist.com
• We have an office in Accra with people specialized in content curation and
digital custom media
• More information can be found at: http://www.slideshare.net/Africa-
Business-Communities/africa-business-communities-general-072014
AFRICA BUSINESS COMMUNITIES

3.
What can we do for you very well?
• Your B2B Online Marketing in Africa (if desired we can run B2C online
marketing campaigns as well)
• Communicate to African segmented reach
• Generate African online traffic to your landing pages
• Collect African market opinions
• Distribution to African media
In order to combine our reach with all the online channels available, we have
created the ABC Online Marketing Desk
AFRICA BUSINESS COMMUNITIES

4.
ONLINE MARKETING DESK
• Online Marketing Desk: To support you to realize your African online marketing
objectives.
• Campaigns: Set up and manage professional online marketing campaigns.
• Approach: Maximize benefits from online marketing efforts in Africa.
• Consultancy: Provide expert consultancy with respect to online marketing.
• Covering all online media: From social media advertising to analytics and;
From search to display advertising.
• Transparency: Transparency in how we work and transparency of costs.

5.
TOOLS SOCIAL MEDIA
• 51,5M users
• 71% use Facebook daily
• 3rd Most used platform for B2B
• Most used platform for B2B
• Most revenue generated among all
platforms
• 2nd platform for boosting brand awareness
BRANDING
SALES
LEADS
TRAFFIC
AND MORE…
• Video is best performing content
• Video on landing pages increase
conversions by 86%
• 4th Most used platform for B2B
BRANDING
SALES
LEADS
TRAFFIC
BRANDING
SALES
LEADS
TRAFFIC

6.
TOOLS OTHER OPTIONS
Analytics
Search Engine Advertising (Including but not limited to Adwords and Bing)
Display Advertising (Bannering, Rich Media)
Mobile Advertising
Search Engine Optimisation
Retargeting
Press list with over 7.000 African journalists

7.
REALISATION MEDIA PLAN
• Based on written briefing by client
• Breakdown of media plan:
• Goal of campaign
• Target audience
• Client- / consumer journey
• Channel information
• Reach and estimated budget
• Proposal
• If necessary, a meeting can be set-up to discuss the media plan in more detail

8.
REALISATION OVERVIEW
Implement and
monitor campaigns
Optimize and adjust
campaigns
Report results of
campaigns
Discuss results with client.
Client provides feedback.
• Online Marketing Desk manages its campaigns proactively:

9.
PROPOSAL INFORMATION
PROPOSAL guidelines
• Prices are in Euro (€)
• Invoicing and payment will be done in advance.
• Any stated rates in a plan do not include VAT.
• Excluding costs regarding the development of campaign material such as banners
and tools/software unless otherwise expressly stated in the proposal.
• Transparent pricing; media purchase price is invoice price. Included are the costs for
campaign setup, optimisation, reports, tool and service charge.
• Campaign management is based on a continuous feedbackloop. (KPI’s defined prior
to the start of campaign)
• Periodical evaluation in order to cooperate optimally with client.

10.
ONLINE MARKETING DESKCONTACT
• onlinemarketingdesk@africabusinesscommunities.com
• 0031-629-06 87 83
We know Africa. We Reach Africa.