Affinity Express Corporate Overview


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Affinity Express Corporate Overview with our service offerings and brand strengths

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Affinity Express Corporate Overview

  1. 1. Advertising and Marketing Production© Affinity Express 2013
  2. 2. What We Do© Affinity Express 2013
  3. 3. Affinity Express Services24/6 Production Digital Services • Display ads • Website and landing pages • Mobile websites • Mobile ads • Video ads • Social media solutions • HTML emails • Apps Print Services Editorial Services© Affinity Express 2013 3
  4. 4. Leveraging Affinity Express Scale • Sell more clients and take on projects faster with Affinity Express capacity Speed • Enjoy fast turn times ROI • Create hundreds/thousands of versions for localized campaigns and one- to-one marketing • Reduce expenses by 60% and increase margins Skills • Fill gaps in skills for mobile, social, video and more Creative Pitches • Use Affinity Express to quickly develop comps and spec work at low costs© Affinity Express 2013 4
  5. 5. Why Affinity Express© Affinity Express 2013
  6. 6. Multi-Shore Business Model Varied Input 24-Hour, SLA-Driven Completed and Workflows Production Designs  Customized solution  Client-based project  Digital files design coordination  Ads  Account management and  Onshore account  Websites/landing pages professional services management  Video  Established processes and  Offshore production methodology  Social media  Affinity Express Philippines  State-of-the-art technology  HTML email  Affinity Express India  Marketing communications  Pre-media/page assembly Domain Implementation Process Continuous Risk Reduction Knowledge Expertise Transformation Improvement© Affinity Express 2013 6
  7. 7. Commitment to Quality All processes are documented Lean Six Sigma methodology drives the continuous improvement process Every employee tracks key quality-related metrics Senior team members conduct “post-upload quality audit” of completed orders© Affinity Express 2013 7
  8. 8. Inspiring Creativity Designers are selected through recruitment tests and reviews of portfolios Designers are rated regularly on layout, color application, typography, value addition, content categorization, etc., as well as client feedback Creative mentors groom designers quarterly to get to the required level of design A library of books, annuals, magazines and online resources is maintained on latest trends; films on design are shown once per month; and workshops are held with guest trainers to boost creativity Best practices and creativity are benchmarked with U.S. and international design companies Client stylebooks developed to define preferences, deliver consistency and support specific vertical markets© Affinity Express 2013 8
  9. 9. Improving CreativityDesigns can often be improved without starting over The background was made more interesting using coffee beans The ad is now more fun and different with the addition of picture frame to play off the headline better The headline and copy were also enhanced The offer now pops and becomes more relevant with the Shamrock shape© Affinity Express 2013 9
  10. 10. Proprietary Workflow Solutions Order capture and integrity Status management Order delivery© Affinity Express 2013 10
  11. 11. On-Boarding Process© Affinity Express 2013 11
  12. 12. Business Continuity Two production facilities Failover to alternate connections Two U.S. data centers Guaranteed 99.5% uptime© Affinity Express 2013 12
  13. 13. Competitive Differences Leadership: first to provide large-scale creative services from an offshore location Risk Reduction: multi-shore business model with business continuity programs to ensure uninterrupted service Scale: more than 180,000 projects per month 24/6 SLA-Driven Production: projects delivered in 24 hours or less Customized Solutions: turnkey programs tailored to every client with dedicated staffing Process-Driven Approach: established methodology for implementation, production and continuous improvement Experience: years of managing 100+ full-time employee outsourcing agreements Domain Knowledge: proven results for multi-media publishers, marketing services companies, retailers/e-tailers and more© Affinity Express 2013 13
  14. 14. Company Information© Affinity Express 2013
  15. 15. Corporate Vision and Mission Our Vision To transform digital, print and editorial production and to enable business transformation for our clients Our Mission The most reliable multi-shore provider of high-volume marketing production which meets creative, technical and turn time expectations resulting in superior value to clients and their end customers© Affinity Express 2013 15
  16. 16. Solid Corporate Backing Founded in 1834 and the oldest business house in the Philippines One of the largest conglomerates in the country with a combined market capitalization of approximately $15 billion Holdings include Ayala Land, Bank of the Philippine Islands, Globe Telecom, Manila Water, Integrated Microelectronics, Ayala International and LiveIt Investments, Ltd. LiveIt Investments, Ltd., acquires or invests in existing U.S., Philippines, or India BPO companies that provide complex services, such as Affinity Express, Stream Global Services, Integreon and HRMallSee the Ayala Corp. annual report© Affinity Express 2013 16
  17. 17. Affinity Express Largest global supplier dedicated to marketing production Multi-shore business model with headquarters in Chicago and production centers in India and the Philippines Owned by LiveIt Investments, Ltd., the holding company for Ayala Corporation’s investments in the BPO sectorFirst marketing production BPO to make theGlobal Services 100 list and have beenincluded three years in a row. Click here formore information. 2012 recognition© Affinity Express 2013 17
  18. 18. SummaryAffinity Express offers a unique turnkey service for marketing productionthat will immediately make your company more profitable and productive. Plus, we make functions more responsive, efficient and cost-effective.BenefitsDramatic cost savings and transfer from fixed to variable costsReliable turn timesHigh volumes and large capacityExperience with marketing and domain expertise in vertical marketsEstablished methodology and processesTechnology and workflow to support dramatic changePlatform to drive new revenue and greater share of customer spendingLet Affinity Express conduct a complete study on your requirements forvolumes, turn times, workflow, and quality to create a custom proposal todemonstrate the specific benefits we can achieve for you.© Affinity Express 2013 18