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Affinity.com promotes Bollywood movie 'Jab Tak Hai Jaan'

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Yash Raj Productions in association with Epigram Advertising partnered with Affinity.com to promote Jab Tak Hai Jaan - One of the biggest Bollywood movie releases in 2012.

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Affinity.com promotes Bollywood movie 'Jab Tak Hai Jaan'

  1. 1. 5 MILLION OBJECTIVE Create intrigue amongst the target audience and generate buzz by making web users engage with a unique creative (featuring a different song from the movie) every week. OUR APPROACH BRAND RESULTS Yash Raj Productions in association with Epigram Advertising wanted to run a high-impact promotional campaign to generate buzz around the release of Jab Tak Hai Jaan - One of the biggest Bollywood movie releases in 2012. Affinity's Premium Display Advertising Network delivered CASE STUDY affinity.com Follow us on We completely customized our premium In-Footer ad unit by creating a specially designed above- the-fold ad, complimenting the movie’s visual theme. This proved to be an ideal vehicle for premium, prominent branding Within this custom ad, we integrated a video unit that streamed the movie’s music videos from its YouTube page, thus increasing the view count with every impression This campaign ran for 4 weeks. We suggested a change of creative on a weekly basis, thereby promoting a new song every week. Each new creative was set to compliment the colours of the characters’ attire in the video The creatives were designed with a view of fostering high engagement and interactivity - The web users were provided with a variety of options to either “Watch”, “Own” or even “Set the song as their Caller Tune” from within the ad itself This campaign was contextually targeted at web users in India browsing online content related to Entertainment, Lifestyle, and News across our Premium Display Publisher Network Our dedicated team of Account Managers continuously optimized ad delivery using various techniques like day-parting to gather maximum viewership thereby increasing the effective reach of the campaign IMPRESSIONS WITH 2% CTR WITHIN A MONTH JAB JAAN TAK HAI
  2. 2. In-Footer Fully Customized Unit 1 CASE STUDY affinity.com Follow us on
  3. 3. In-Footer Implementation 1 CASE STUDY affinity.com Follow us on
  4. 4. In-Footer Fully Customized Unit 2 CASE STUDY affinity.com Follow us on
  5. 5. In-Footer Implementation 2 CASE STUDY affinity.com Follow us on
  6. 6. In-Footer Fully Customized Unit 3 CASE STUDY affinity.com Follow us on
  7. 7. In-Footer Implementation 3 CASE STUDY affinity.com Follow us on
  8. 8. In-Footer Fully Customized Unit 4 CASE STUDY affinity.com Follow us on
  9. 9. In-Footer Implementation 4 CASE STUDY affinity.com Follow us on

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