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Definitively proving a positive ROI in digital marketing can be a challenge, even for the most seasoned of marketers. The challenge continues to increase as the landscape becomes increasingly fragmented.
If you’re currently managing multichannel campaigns but don’t know where to start to robustly demonstrate your activities are driving business results, then this slideshare is for you.
This slideshare is from a 4 hour workshop at SXSW Interactive 2015.
Your Business: How to create meaningful and measurable digital outcomes.
The Right Stuff: Which tools will save you months of your life (and your sanity).
Making Data Make Sense: How to get real & actionable insights from your data to strengthen your business.