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Analisis SWOT
Strength :
kapasitas produksi yang besar, distribution channel yang sudah
dibangun pada tahun 1990, memiliki...
Menggunakan JKT48 sebagai
Twitter Buzzer dan dalam Design
Twitter, Facebook, Rich media
banner, dan Microsite.
Consumers have begun to gather and share information themselves…
A I S A S
Attention Interest Search Action Share
A
Attent...
Affan Ryandi
Art Director
Digital Designer
January Christy
Social Media Executive
Account Executive
Mia Utami
Account Exec...
ありがとう
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
Pocari Sweat GoRun
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Pocari Sweat GoRun

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Pocari Sweat GoRun

  1. 1. Analisis SWOT Strength : kapasitas produksi yang besar, distribution channel yang sudah dibangun pada tahun 1990, memiliki konsumen yang loyal, memiliki established relationship dengan event-event olahraga. Weakness : kurangnya pemahaman akan distribution channel untuk meningkatkan citra dan prestige dari brand. Opportunities : persepsi masyarakat bahwa pocari sweat memiliki kemampuan untuk membantu proses penyembuhan, serta pasar masih dalam tahap growth sehingga potensinya masih terbuka lebar Threat : isu kesehatan mengenai keamanan jangka panjang bila mengkonsumsi minuman isotonik terkait isu bahan pengawet didalamnya.
  2. 2. Menggunakan JKT48 sebagai Twitter Buzzer dan dalam Design Twitter, Facebook, Rich media banner, dan Microsite.
  3. 3. Consumers have begun to gather and share information themselves… A I S A S Attention Interest Search Action Share A Attention I Interest D Desire M Memory A Action Action (active) Notice Become interested Want Remember Purchase Notice Become interested Gather information Purchase Share information Psychological changes (passive)
  4. 4. Affan Ryandi Art Director Digital Designer January Christy Social Media Executive Account Executive Mia Utami Account Executive Pocari Sweat Go Run TEAM
  5. 5. ありがとう

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