Building business apps is no joke.
As designers, we are often asked to create apps that have the wow factor, they need to be distinctive, and we are rarely appreciated when we create something pragmatic, something that simply works.
Moving forward in the face of uncertainty, it is essential to devise a plan, an UX roadmap that includes research, objectives and tests.
In a world where success is just when preparation meets opportunity, starting with ready to be validated solid hypotheses is the secret sauce to a project without risks. Are you a risk taker?