<ul><li>Developing  the  </li></ul><ul><li>Penn State University Libraries </li></ul><ul><li>Application  for Facebook </l...
 
Video
<ul><li>Overview </li></ul><ul><li>Why Facebook? </li></ul><ul><li>Why the Penn State University Libraries?  </li></ul><ul...
<ul><li>Why Facebook? </li></ul><ul><li>65 million active users </li></ul><ul><li>6th most trafficked site in the US </li>...
<ul><li>At Penn State… </li></ul><ul><li>93%  of students using Facebook </li></ul><ul><li>70%   on Facebook daily or more...
<ul><li>Why does it matter? </li></ul><ul><li>Building connections </li></ul><ul><li>Viral information spread </li></ul><u...
<ul><li>Why the University Libraries? </li></ul><ul><li>Updating the Libraries Image </li></ul>
<ul><li>Why the University Libraries? </li></ul><ul><li>Updating the Libraries’ Image </li></ul><ul><li>Making libraries m...
<ul><li>Our Goals… </li></ul><ul><li>Student Outreach </li></ul><ul><li>Library Image </li></ul><ul><li>Relevance  </li></ul>
<ul><li>How We Got Started </li></ul><ul><li>ETS and PSUL </li></ul><ul><li>Hot team </li></ul><ul><li>White paper </li></...
<ul><li>The Libraries Facebook App </li></ul>
<ul><li>The App: What it does </li></ul><ul><li>Find books (the CAT) </li></ul><ul><li>Find research articles (Proquest) <...
<ul><li>The App: How It Works </li></ul><ul><li>Basic Php with Facebook markup </li></ul><ul><li>iFrame the CAT </li></ul>...
<ul><li>Getting Started with Apps </li></ul>
<ul><li>Getting Started With Apps cont... </li></ul><ul><li>Content stored on your servers </li></ul><ul><li>Approval requ...
<ul><li>Promotion </li></ul><ul><li>Open House </li></ul><ul><li>Penn State Newswire </li></ul><ul><li>Plasma screen ads a...
<ul><li>Promotion </li></ul><ul><li>Facebook Flyers </li></ul><ul><li>Student video </li></ul><ul><li>Viral nature of Face...
<ul><li>Usage </li></ul><ul><li>1800+  users </li></ul><ul><li>900  users from the Open House </li></ul><ul><li>5-20  aver...
<ul><li>The Survey </li></ul><ul><li>Open House participants contacted via email  </li></ul><ul><li>Online Survey </li></u...
<ul><li>The Survey </li></ul><ul><li>68%  underclassmen </li></ul><ul><li>66%  female </li></ul><ul><li>74%  spend < 1 hou...
<ul><li>Survey Says </li></ul><ul><li>70%  Application helped people find resources they need </li></ul><ul><li>66%  Used ...
<ul><li>Survey Says </li></ul><ul><li>40%  Appreciate Libraries efforts to engage students in Facebook  </li></ul><ul><li>...
<ul><li>Lessons Learned </li></ul><ul><li>More social = better </li></ul><ul><li>Some students just don’t use apps </li></...
<ul><li>Next Steps… </li></ul>
<ul><li>Future Directions </li></ul><ul><li>Ability to share records with friends and groups </li></ul><ul><li>Map my book...
<ul><li>Is a Facebook App for you? </li></ul><ul><li>Engage students in a way they want to be engaged </li></ul><ul><li>En...
<ul><li>Other Ways Facebook Can Help </li></ul><ul><li>Applications </li></ul><ul><li>Groups </li></ul><ul><li>Events </li...
<ul><li>Communications Video </li></ul>Jaclyn Mssino
<ul><li>Be Ye Warned </li></ul><ul><li>Authentication, privacy, and  identity  </li></ul><ul><li>Danger of academic conten...
<ul><li>Summary: Why Facebook </li></ul><ul><li>Relevance/ image </li></ul><ul><li>Non intrusive presence </li></ul><ul><l...
<ul><li>Questions… </li></ul>
 
<ul><li>Resources </li></ul><ul><li>Facebook White Paper </li></ul><ul><li>http://ets.tlt.psu.edu/wp-content/uploads/faceb...
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Facebook Developing The Penn State University Libraries Application For Facebook

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  • Chris and Binky
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  • Binky Making a personal connection with a librarian - taking advantage of the social nature of Facebook
  • Binky Existing PSU Library presence in Facebook with Librarian Profiles and Library Facebook Pages Facebook platform allowed us to add another way to reach users.
  • Chris
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  • Binky
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  • Facebook Developing The Penn State University Libraries Application For Facebook

    1. 1. <ul><li>Developing the </li></ul><ul><li>Penn State University Libraries </li></ul><ul><li>Application for Facebook </li></ul>
    2. 3. Video
    3. 4. <ul><li>Overview </li></ul><ul><li>Why Facebook? </li></ul><ul><li>Why the Penn State University Libraries? </li></ul><ul><li>The Facebook App </li></ul><ul><ul><li>What it does </li></ul></ul><ul><ul><li>How it works </li></ul></ul><ul><li>Distribution and Usage </li></ul><ul><li>Survey and Results </li></ul><ul><li>Lessons Learned and Future Directions </li></ul><ul><li>Is Facebook For You? </li></ul>
    4. 5. <ul><li>Why Facebook? </li></ul><ul><li>65 million active users </li></ul><ul><li>6th most trafficked site in the US </li></ul><ul><li>College students are the original community </li></ul>
    5. 6. <ul><li>At Penn State… </li></ul><ul><li>93% of students using Facebook </li></ul><ul><li>70% on Facebook daily or more </li></ul><ul><li>Facebook not specific to Penn State </li></ul><ul><ul><li>Something students can take after they leave PSU </li></ul></ul>
    6. 7. <ul><li>Why does it matter? </li></ul><ul><li>Building connections </li></ul><ul><li>Viral information spread </li></ul><ul><li>Community </li></ul><ul><li>Another opportunity to reach students </li></ul><ul><li>PSUL already in Facebook </li></ul>
    7. 8. <ul><li>Why the University Libraries? </li></ul><ul><li>Updating the Libraries Image </li></ul>
    8. 9. <ul><li>Why the University Libraries? </li></ul><ul><li>Updating the Libraries’ Image </li></ul><ul><li>Making libraries more approachable </li></ul><ul><li>Making students more comfortable </li></ul><ul><li>Keeping the library relevant to students </li></ul><ul><li>Deliver information and research services directly to the students </li></ul><ul><li>Be where the students are </li></ul><ul><li>Marketing the Libraries </li></ul><ul><li>Building community </li></ul>
    9. 10. <ul><li>Our Goals… </li></ul><ul><li>Student Outreach </li></ul><ul><li>Library Image </li></ul><ul><li>Relevance </li></ul>
    10. 11. <ul><li>How We Got Started </li></ul><ul><li>ETS and PSUL </li></ul><ul><li>Hot team </li></ul><ul><li>White paper </li></ul><ul><li>6 weeks </li></ul><ul><li>..but really just a few days of development </li></ul>
    11. 12. <ul><li>The Libraries Facebook App </li></ul>
    12. 13. <ul><li>The App: What it does </li></ul><ul><li>Find books (the CAT) </li></ul><ul><li>Find research articles (Proquest) </li></ul><ul><li>Quick links to library resources </li></ul>
    13. 14. <ul><li>The App: How It Works </li></ul><ul><li>Basic Php with Facebook markup </li></ul><ul><li>iFrame the CAT </li></ul><ul><li>New window for Proquest </li></ul><ul><li>Take a look... </li></ul>
    14. 15. <ul><li>Getting Started with Apps </li></ul>
    15. 16. <ul><li>Getting Started With Apps cont... </li></ul><ul><li>Content stored on your servers </li></ul><ul><li>Approval required </li></ul><ul><li>Basic tracking tools provided </li></ul>
    16. 17. <ul><li>Promotion </li></ul><ul><li>Open House </li></ul><ul><li>Penn State Newswire </li></ul><ul><li>Plasma screen ads at all Libraries entrances </li></ul><ul><li>Library Faculty used in classes </li></ul><ul><li>Promoting Faculty awareness </li></ul><ul><li>Libraries Newsletter </li></ul><ul><li>Email lists </li></ul>
    17. 18. <ul><li>Promotion </li></ul><ul><li>Facebook Flyers </li></ul><ul><li>Student video </li></ul><ul><li>Viral nature of Facebook application </li></ul>
    18. 19. <ul><li>Usage </li></ul><ul><li>1800+ users </li></ul><ul><li>900 users from the Open House </li></ul><ul><li>5-20 average uses a day </li></ul>
    19. 20. <ul><li>The Survey </li></ul><ul><li>Open House participants contacted via email </li></ul><ul><li>Online Survey </li></ul><ul><li>125 responses </li></ul>
    20. 21. <ul><li>The Survey </li></ul><ul><li>68% underclassmen </li></ul><ul><li>66% female </li></ul><ul><li>74% spend < 1 hour a day on FB </li></ul><ul><li>22% spend between 1-3 hours a day </li></ul>
    21. 22. <ul><li>Survey Says </li></ul><ul><li>70% Application helped people find resources they need </li></ul><ul><li>66% Used application monthly or more </li></ul><ul><li>10% Used application daily </li></ul>
    22. 23. <ul><li>Survey Says </li></ul><ul><li>40% Appreciate Libraries efforts to engage students in Facebook </li></ul><ul><li>8% Disapprove of Libraries presence in Facebook </li></ul>
    23. 24. <ul><li>Lessons Learned </li></ul><ul><li>More social = better </li></ul><ul><li>Some students just don’t use apps </li></ul><ul><li>Some students don’t want us in Facebook </li></ul><ul><li>Spring board for other &quot;speaking student language&quot; Web 2.0 tools </li></ul>
    24. 25. <ul><li>Next Steps… </li></ul>
    25. 26. <ul><li>Future Directions </li></ul><ul><li>Ability to share records with friends and groups </li></ul><ul><li>Map my book </li></ul><ul><li>New book lists </li></ul><ul><li>Interactive map </li></ul><ul><li>Holds and overdue reminders </li></ul><ul><li>Games </li></ul><ul><li>Student intern working on future directions and ideas </li></ul>
    26. 27. <ul><li>Is a Facebook App for you? </li></ul><ul><li>Engage students in a way they want to be engaged </li></ul><ul><li>Encourage natural participation </li></ul><ul><li>Make personal connections </li></ul>
    27. 28. <ul><li>Other Ways Facebook Can Help </li></ul><ul><li>Applications </li></ul><ul><li>Groups </li></ul><ul><li>Events </li></ul><ul><li>Flyers and ads </li></ul><ul><li>Viral spread of ideas </li></ul><ul><li>Build connections.  Build community. </li></ul>
    28. 29. <ul><li>Communications Video </li></ul>Jaclyn Mssino
    29. 30. <ul><li>Be Ye Warned </li></ul><ul><li>Authentication, privacy, and identity </li></ul><ul><li>Danger of academic content within Facebook - backlash </li></ul><ul><li>Being “part of the flood” of Facebook apps </li></ul><ul><li>Facebook won’t last forever - there is always something new </li></ul>
    30. 31. <ul><li>Summary: Why Facebook </li></ul><ul><li>Relevance/ image </li></ul><ul><li>Non intrusive presence </li></ul><ul><li>Personal connection </li></ul><ul><li>Adding convenience </li></ul><ul><li>Its easy to get started... </li></ul><ul><li>... but its not always a good idea </li></ul>
    31. 32. <ul><li>Questions… </li></ul>
    32. 34. <ul><li>Resources </li></ul><ul><li>Facebook White Paper </li></ul><ul><li>http://ets.tlt.psu.edu/wp-content/uploads/facebook_applications.pdf </li></ul><ul><li>Facebook API Developers Guide </li></ul><ul><li>http://apress.com/book/view/1430209690 </li></ul><ul><li>Facebook Developers Wiki </li></ul><ul><li> http://wiki.developers.facebook.com </li></ul><ul><li>Chris Stubbs </li></ul><ul><li>http://www.ChrisStubbs.com </li></ul><ul><li>Binky Lush </li></ul><ul><li>http://www.personal.psu.edu/ful105/blogs/binkys_blog/binky-lush/2008/04/ </li></ul>

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