Contentsquare Aerospike usage
and
Covid-19 impact on online behavior
Doron Hoffman
Chief Architect, Contentsquare

2
Contentsquare experience analytics platform
Analyzes micro-behaviors -- such as
hovers, swipes and scrolls -- on Websites &
apps
Turns this into visualizations, such as zone-
based heatmaps and session replay, and
smart recommendations
Empowering everyone to improve what
matters most from entrance to exit

The Contentsquare community
3
9 Trillion
Interactions
per day
600
Enterprise clients
12,000
Users
170
employees
in R&D/ product
Global Team
of 600 Employees
Customers in
25 countries
across the globe

Global community of 600+ brands
4

Aerospike usage – session replay pipeline
5
browser CDN
Ingest flow
Page view builder Page view ready queue
tag
Page view chunk
Page view chunk
Page view
page view id

Aerospike cluster
6
• Aerospike enterprise 4.7
• US and EU regions
• 300K/sec at holidays peaks
• Monitored by Prometheus and Grafana
• Linear scalability according to capacity needs

Covid-19 impact on online behavior

Overall dashboard for week ending 4/19
8
• All metrics progressing strongly last week
• Transactions in particular are in big double-digit surge last week (ending
Sunday 4/19) now at +45% vs pre-Covid19 level
+22.7% +32.3% +3.0% +45.2% +19.1%
+6.8% +9.8% +3.3% +11.0% +4.0%

9
• Strong growth of transactions last week
• Now at x 1.45 vs pre-covid levels
Pre
crisis
Outbreak
in the West
Quarantine
in the West
Quarantine
settled
Overall week by week view: Transactions

Overall week by week view: Conversion rate
10
• CVR dropping a bit last week. Stabilization week, Still 12% above normal
Pre
crisis
Outbreak
in the West
Quarantine
in the West
Quarantine
settled

Overall week by week view: Engagement
11
• Page views increasing in proportion with traffic
• Time per session back to pre-covid19 levels
PAGE VIEWS EVOLUTION
Since the Covid-19 outbreak (ref period Jan 6-Feb 16)
TIME PER SESSION EVOLUTION
Since the Covid-19 outbreak (ref period Jan 6-Feb 16)
Pre
crisis
Outbreak in the
West
Quarantine in
the West
Quarantine
settled
Pre
crisis
Outbreak in the
West
Quarantine in
the West
Quarantine
settled

12
• Biggest growth week on week: Tourism!
• Luxury and Mass jewelry also continuing strong recovery
• Strong week for Fashion as well
• Home equipment continuing to progress as well: Retail Tech, Sport,…
Transactions: Evolution for week ending 4/19 vs prior week
+24% week on week
-3% week on week
+23% week on week
+21% week on week
+20% week on week
+13% week on week
+10% week on week

Supermarket : Transactions WoW (index 100 pre crisis)
13• Transaction stabilizing at high level but much below traffic (x2.7 vs
pre-covid19 levels for traffic, x1.7 for transactions)
13

Tourism view by region origin
Transactions (Index 100: pre covid-19)Traffic (Index 100: pre covid-19)
14
• US resisting more: Traffic “only” down 50% vs normal and transactions -82%
• Asia shows no real signs of recovery (transactions -89% vs year start)
• France more severely hit in terms of traffic (-78%) but less than UK in terms of
transactions (UK at -93%). DACH in the middle of the pack

Thank you!
#Contentsquare
@Contentsquare
@Contentsquare
@Contentsquare