COVID-19 Crisis
growth

Elad Leev
Platform Engineer
Who am I?

AppsFlyer
in a Nutshell

AppsFlyer is a mobile
attribution and analytics
platform
AppsFlyer in a Nutshell

AppsFlyer in a Nutshell

AppsFlyer in a Nutshell
100+
Billion
1+
Million
Incoming HTTP
requests/sec
Events per day
20+
Aerospike Clusters

Why Aerospike?
Some of our use cases
include
Storing 250B+ apps clicks
Attribution Flow
KV for OneLink™ product
Caching

Why Aerospike?
Sub-millisecond reads are
crucial to our real time
attribution flow.

COVID 19 Crisis
https://www.appsflyer.com/coronavirus-marketing-updates/

Key Findings
+35%
Health
& Fitness
+18%
Finance
+25%
Food
Delivery
+15%
Shopping

Key Findings - US 󾓦
+154%
Revenue
Education
+28%
Revenue
Shopping
+22%
+13%
+12%
+9%
Midcore Games
Casual
Social Casino
Hardcore Games

Key Findings - UK 󾓪
+265%
Revenue
Education
+60%
Revenue
Health &
Fitness
+47% / +73%
Installs / Revenue
Shopping

Key Findings - Italy 󾓩
+155% / +100%
Installs / Revenue
Health
& Fitness
+80% / +100%
Installs / Revenue
Shopping
+115% / +50%
Installs / Revenue
Gaming -
Social Casino

at

20 Aerospike Clusters
Most clusters are i3 series machines
Each cluster on different AZ
Two way XDR
Client side sharding
(github.com/AppsFlyer/aerospike-clj)
Aerospike at Appsflyer
Some Numbers

How do we
handle
COVID-19
growth?

Always make sure we are slightly
over provisioned
Visibility & Alerts
Handle Growth
Basic rules

Adding machines in batches
Migrations takes time under load
Handle Growth
Basic rules

Mitigate the migrations using
Aerospike dynamic configuration
Handle Growth
Basic rules
migrate-threads
migrate-max-num-incoming
migrate-sleep
https://www.aerospike.com/docs/operations/manage/migration/

@eladleev
Thank You!
linkedin.com/in/elad-leev
medium.com/eladleev