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Lean Startup Machine Napoli - Minimum Viable Product

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Perchè serve un Minimum Viable Product e come realizzarne uno che raggiunga lo scopo: entrare il più velocemente possibile nel feedback loop Costruisci - Misura - Apprendi

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Lean Startup Machine Napoli - Minimum Viable Product

  1. 1. MVP Minimum Viable Product Adamo “Aerendir” Crespi – h:p://aerendir.me Lean Startup Machine – 23, 24, 25 O:obre, Napoli
  2. 2. MVP Minimum Viable Product = Prodo:o Minimo ATTUABILE
  3. 3. VISION Start Define Learn Experiment STEER (Governare) Leap Test Measure Pivot (or Persevere) ACCELERATE Batch Grow Adapt Innovate ORIENTIAMOCI
  4. 4. Prodo:o Minimo A:uabile PER SPERIMENTARE TESTARE
  5. 5. “Imparare dove e quando invesVre risorse ed energie si traduce in un risparmio di tempo e soldi.” Eric Ries, autore di The Lean Startup
  6. 6. Idoneo a entrare nel ciclo COSTRUISCI-MISURA-IMPARA IL PRIMA POSSIBILE. SPERIMENTARE e TESTARE
  7. 7. Non è il prodo:o più piccolo che puoi immaginare SPERIMENTARE e TESTARE DEVE RICHIEDERE IL MINIMO SFORZO POSSIBILE.
  8. 8. DEVE RICHIEDERE IL MINIMO SFORZO POSSIBILE DEVE ESSERE IMPERFETTO =>
  9. 9. DEVE ESSERE IMPERFETTO Bru:o Incompleto Buggato
  10. 10. “Se la prima versione del tuo prodoGo non H imbarazza, Allora l’hai lanciato troppo tardi” Reid Hoffman, founder di LinkedIn
  11. 11. DEVE ESSERE IMPERFETTO (RipeV, RipeV, RipeV …) Bru:o Incompleto Buggato MINIMO SFORZO POSSIBILE
  12. 12. The Video Tecniche e strategie per il “PRODOTTO MINIMO POSSIBILE” The Concierge The Wizard of OZ (Flinstoning)
  13. 13. VIDEO MVP
  14. 14. h:ps://dl.dropboxusercontent.com/u/27532820/original_screencast.html
  15. 15. CONCIERGE MVP
  16. 16. CONCIERGE MVP Eroghi il servizio manualmente e di persona, con l’obiejvo di imparare mentre dai valore. DEVI GIÀ FARTI PAGARE!
  17. 17. CONCIERGE MVP •  IdenVficare i messaggi che funzionano; •  Osservare i comportamenV dei clienV e le loro reazioni; •  ConVnuare con la customer discovery e il customer development; •  Individuare i colli di bojglia da automaVzzare.
  18. 18. CONCIERGE MVP È diverso da una consulenza! Consulenza = Personalizzazione Concierge = Iterazione ≠
  19. 19. WIZARD OF OZ MVP
  20. 20. WIZARD OF OZ MVP Oppure “FLINSTONING”
  21. 21. WIZARD OF OZ MVP I clienV sono convinV di usare un soTware, ma tu:e le operazioni sono manuali. DEVI GIÀ FARTI PAGARE!
  22. 22. + +
  23. 23. PIECEMEAL MVP
  24. 24. VLS ha montato una lavatrice commerciale su un camioncino che ha parcheggiato all’angolo di una strada a Bangalore.
  25. 25. + +
  26. 26. MVP: COME SI FA? Scomponi in pezzi Piccolissimi. Scomponi, scomponi, scomponi.
  27. 27. Rekkit. Per collezionare I propri feedback in giro per la rete e o:enere raccomandazioni migliori. Ninjapa. Per aprire account su più siV e gesVrli tuj con un’unica applicazione. The Webb. Un numero da chiamare per parlare con una persona che può fare qualsiasi cosa per te. Web Macros. Un modo per registrare azioni ripeVVve da svolgere su vari siV e condividere le “rice:e con altri”. Internet BuGon Company. Simile al primo, ma usando dei bo:oni.
  28. 28. MVP: LE OBIEZIONI
  29. 29. OBIEZIONE #1: REPUTAZIONE Nel peggiore dei casi, quando proprio è una preoccupazione, possiamo lanciare il prodoGo con un altro brand.
  30. 30. “Se non sappiamo chi è il nostro cliente, non possiamo sapere cosa significa ‘Qualità’.” Eric Ries, autore di The Lean Startup
  31. 31. OBIEZIONE #2: FALSI NEGATIVI “Se faccio tu:o il prodo:o, ai clienV piacerà. Uno bru:o e cajvo è naturale che non piacerà mai!” NON È VERO PER GLI EARLY ADOPTERS!
  32. 32. OBIEZIONE #3: MA CHE NE SANNO I CLIENTI? Sono loro che pagheranno, sono proprio loro che lo sanno! COSTRUISCI, MISURA, IMPARA!
  33. 33. COME VINCERE •  5000 Contaj •  1000 Euro in vendite •  3 contraj
  34. 34. LA LANDING PAGE
  35. 35. SQUEEZE PAGE “Acchiappa-nomi”
  36. 36. CALL-TO-ACTION, ORA!
  37. 37. LANDING PAGES VELOCI •  h:p://turnmvp.com •  h:p://unbounce.com •  h:p://launchrock.com •  h:p://instapage.com •  h:p://wix.com •  h:p://kickofflabs.com •  h:p://wordpress.org
  38. 38. •  h:p://scalemybusiness.com/the-ulVmate-guide-to-minimum-viable-products/ •  h:p://venturehacks.com/arVcles/minimum-viable-product-examples •  h:p://www.slideshare.net/startuplessonslearned/minimum-viable-product •  h:ps://www.youtube.com/watch?v=E4ex0fejo8w •  h:ps://www.quora.com/What-are-the-best-examples-of-Minimum-Viable-Product -MVP-released-by-a-Lean-Startup-in-any-industry •  h:ps://en.wikipedia.org/wiki/Minimum_viable_product •  h:p://speckyboy.com/2014/10/01/successful-minimum-viable-products/ •  h:p://thenextweb.com/dd/2014/11/12/15-ways-test-minimum-viable-product/ •  h:p://www.copyblogger.com/minimum-viable-product-ideas/ RISORSE UTILI

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