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Principles of persuasion

One of the important elements of effective communication is the way you make people feel and how persuasive you can be. Here we have examined Cialdini's & Aristotle's principle of persuasion in the context of an advertisement by Dainik Bhaskar themed "Jidd Karo, Dunia baadlo"

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Models Of Persuasion
Business Communication Presentation
By- Adyasha Mishra
“Zidd karo Dunia Badlo”
-DAINIK BHASKAR
Stubbornness for the right cause can bring about a positive change
 Launched in the year 1948 as a Hindi language daily newspaper in Bhopal
 Renamed as ‘Dainik Bhaskar’ in 1958 meaning- “The Rising Sun”.
 Present in 12 states with 65 editions in Hindi, Marathi and Gujarati.
 Offers online experience with 6 digital portal and 4 apps.
 Urban India's no-1 newspaper & largest circulated newspaper
Whoa!This could be the part of the presentation where you
can introduce yourself, write your email…
The Digital
Campaign
 Launched on 29th April, 2016
 Celebrates the spirit of
resolve & persistence
 Theme- Girl child education
 Success on social media
platforms got the buzz
going.
Cialdini's Principles
1- Reciprocity
2- Scarcity
3- Social Proof
A negative reciprocity to fight
against the wrong
Girls deprived right to education
due to regressive society
Social influence towards a right
cause
5- Consistency /Commitment
4- Liking
An initial commitment lead to a
consistent & positive change
The special bond

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Principles of persuasion

  • 1. Models Of Persuasion Business Communication Presentation By- Adyasha Mishra
  • 2. “Zidd karo Dunia Badlo” -DAINIK BHASKAR Stubbornness for the right cause can bring about a positive change  Launched in the year 1948 as a Hindi language daily newspaper in Bhopal  Renamed as ‘Dainik Bhaskar’ in 1958 meaning- “The Rising Sun”.  Present in 12 states with 65 editions in Hindi, Marathi and Gujarati.  Offers online experience with 6 digital portal and 4 apps.  Urban India's no-1 newspaper & largest circulated newspaper
  • 3. Whoa!This could be the part of the presentation where you can introduce yourself, write your email…
  • 4. The Digital Campaign  Launched on 29th April, 2016  Celebrates the spirit of resolve & persistence  Theme- Girl child education  Success on social media platforms got the buzz going.
  • 5. Cialdini's Principles 1- Reciprocity 2- Scarcity 3- Social Proof A negative reciprocity to fight against the wrong Girls deprived right to education due to regressive society Social influence towards a right cause
  • 6. 5- Consistency /Commitment 4- Liking An initial commitment lead to a consistent & positive change The special bond
  • 7. Aristotle’s model Ethos Pathos Logos The strength to change and be the helm of change Insist on for your right against all odds The innocent and honest story leaves a deep impression