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You2 0 leveraging social media for personal branding


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TrendTalks Feb 2010 hosted by Adwomen Middle East

YOU2.0: Leveraging Social Media for personal branding

Akanksha Goel from covers how to leverage online platforms and tools to monitor your brand equity and build thought capital. She also introduces how executives can help humanize the corporate brand and successfully pitch to bloggers and community influencers, using a successful personal brand.

As a new age marketer, it's essential to demonstrate knowledge of Social Media tools for your clients and businesses – and the best place to start is with your own personal brand. Get your brand to the top of Google, your business will follow.

Supported by: Shelter, Acuma, Kraft, Alchemy Films

Published in: Technology, Business
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You2 0 leveraging social media for personal branding

  1. 1. YOU2.0 Leveraging Social Media for Personal Branding Socialize
  2. 2. Case Study: Du Social Media Objectives/Goals: Customer Service and Feedback / Sales / Brand Awareness and Promotion Key Platforms used: Twitter / Facebook Strategy Adopted: DU is using the platforms to achieve multiple objectives. Du responds to customer complaints – whether they may or may not be directly addressed to them – and then directs the complaint to the relevant department. The account is also used to converse with its audience and gather feedback on its products and services. Lastly du uses its account to send out interesting news and updates from around the world on mobile phones and services. A few Du staff members have personal twitter accounts and regularly interact with the community on a personal level but at the same time are willing to help with any Du related issues and concerns. Results: Du has done a tremendous job of building relationships with its followers; users are not only having conversations around Du‟s offerings, but also having friendly and casual conversations that are „off-topic‟. Some of these users have become evangelists, thereby promoting du to their friends and family. 24/2/2010 Written by Bhavishya Kanjhan, Socialize 2
  3. 3. CONCEPTS AND CONSTRUCTS To Build A Successful Personal Brand All Rights Reserved © Socialize (A division of Sherazade JLT)
  4. 4. The 2P’s Protection In order to be successful building your personal brand, ensure that you protect your identity and create an online footprint To-Do: • Visit Instra ( get yourself a .com/.ae ID) • Create a Google Profile Page • Grab your name (vanity URL) on the social networks you use Promotion Social media tools are obvious ways to get your name out there for no money, at the cost of your time. Myth: If you build it, they‟ll come To Do: Publish your domain/ links on all pages 24/2/2010 4
  5. 5. The Three C’s Content The best blogs are the ones that have access to information others do not, such as research reports or thought leadership. Comments There‟s no better way to attract new readers, brand yourself on other blogs and network than commenting. Community You may engage in on-blog conversations with other bloggers or readers, but the real power lies in off-blog conversations. 24/2/2010 Inspired by Dan Schawbel – The Personal Branding Blog 5
  6. 6. A STARTING POINT For LinkedIn and Twitter All Rights Reserved © Socialize (A division of Sherazade JLT)
  7. 7. 24/2/2010 7
  8. 8. Tips For Twitter Protection Twitter account names are starting to be treated like domain names. Eg: Tweexchange Promotion Fill out the profile completely Brand yourself based on your passions and skill sets Create a background: Twitpaper/Twitterimage The 3C‟s: Content is king: Who will you be ? Comments: Using the “@” symbol / re tweeting Community: Create your own clique Tip: Use Twellow, WeFollow or TwitterLocal to find local/relevant people 24/2/2010 8
  9. 9. Personal Brand for PR To pitch to online influencers: Know your blogger Become a part of their community The Social Media Press Release Be passionate and creative Google: „Twitpitch” Google: “Social Media Press Release”/Pitch Engine 24/2/2010 9
  10. 10. Conclusion "Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." Tom Peters in Fast Company, 1997 Materials available for download at : 24/2/2010 10