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Aof 2.13.12 lobbying 101 webinar


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If you’ve never met with your lawmaker (or it’s been a while since your last meeting), you will learn how to effectively advocate to maintain vital public services at a level that protects our state’s most vulnerable populations.

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Aof 2.13.12 lobbying 101 webinar

  1. 1. Advocates for Ohio’s Future Lobbying 101: Becoming an effective Citizen Lobbyist
  2. 2. Overview1. One-on-one visits2. Where do I go for help with…?3. General do’s and don’ts4. How you can help
  3. 3. Constituents and their representatives often have more influence than they realize. If your Member/Senator has not already arrived at a firm decision on an issue, how much influence might the following advocacy strategies directed to the Washington Office have on his/her decision? In-Person Issue Visits from Constituents 46% 51% Contact from a Constituent Who Represents Other Constituents 36% 60% Individualized Postal Letters 20% 70% Individualized Email Messages 19% 69% Phone Calls 14% 72% Comments During a Telephone Town Hall 17% 68% Visit from Lobbyist 8% 74% News Editorial Endorsement of an Issue 10% 65% Individualized Faxes 8% 62% Form Postal Letters 1% 53% Form Email Messages 1% 50% Postcards 1% 44% Comments on Social Media Sites 1% 41% Form Faxes 0% 30% 0% 20% 40% 60% 80% 100% A Lot of Positive Influence Some Influence Source: Congressional Management Foundation
  4. 4. One-on-One Meetings• Meeting face-to-face with legislator or staff is most effective advocacy tool• Not an imposition• Opportunity for both parties – legislators depend on you• 4 easy steps
  5. 5. Step 1 Arranging the Visit• Schedule 2-3 weeks ahead• Ask for 30 minutes; expect 10• Explain reason for visit• Meeting with staff good alternative• Confirm visit by letter or email
  6. 6. Step 2Preparing for the Visit• Group visits: United front• Facts and figures in moderation• Research the legislator• Information packet
  7. 7. Step 3 During the Visit• Arrive a little early• Be positive and friendly• Stick to your message• Make no assumptions• Take notes• Collect staff contact information• KISS• Control the conversation
  8. 8. MessagingEffective Message Communication• Open climate• Point to common ground• Present message• Frame issues on your terms• Take a position• Support your position• Apply request to local needs
  9. 9. MessagingEffective Message Communication• Make a specific request• Seek commitment• Be responsive to questions• Don’t overreact• Seek compromise• Don’t overstay welcome• Opportunity for follow-up
  10. 10. Outline/Script for Legislative Visit• Introductions (“I live in your district”)• Personal connection: (“Thank you for supporting…”)• AOF/organizational “elevator speech”• Short story to illustrate the need• The problem• The ask (“Will you support/oppose…”)• Discussion – remember to listen!• Follow-up
  11. 11. Step 4 Following the Visit• Debrief as a group• Follow-up increases effectiveness• Thank-you note
  12. 12. Where Do I Go for Help with . . . ?• Finding out who my legislators are?  • Finding proposed laws? • Finding AOF materials? 
  13. 13. Do’s and Don’ts Check Out Lobbying Do’s and Don’ts Here: /resources/LobbyingDoDont.pdf
  14. 14. How You Can Help• Set up a meeting with one of your lawmakers before the end of Mar. Ask Them:• Can we count on you to stand up for health, human services, safety net services and early care & education in your Caucus?
  15. 15. Share this map• highlight the growing need in your county and in Ohio
  16. 16. Follow Up With Your Lawmaker• Don’t forget to send a Thank You note!
  17. 17. Follow Up With AOFLet us know:• how your meetings went• who you visited with• Report Back Survey: et/viewform?formkey=dHFYQTNNM VJ5Vm9mVi04M081N1lkVWc6MQ
  18. 18. Contact Us Advocates for Ohio’s Future 510 East Mound Street, Suite 200 Columbus, OH 43215 Fax: (614) 228-5150 Will Petrik Scott Britton Outreach Director 614-602-2464 614-602-2463