Strategic Change Management

1,155 views

Published on

Maria Lazarimou: Presentation at the Corporate Communication Conference, October 21st, 2010 @ Grande Bretagne Hotel, Athens, Greece

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,155
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Strategic Change Management

  1. 1. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 How can leading companies deal with, communicate and benefit from strategic change? Issues, Insights and Perspectives Advocate/Burson-Marsteller
  2. 2. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 Across the Universe
  3. 3. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 www.advocate-bm.gr
  4. 4. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  5. 5. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 … … … …
  6. 6. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 Top Findings • • “engaged” • ,
  7. 7. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 Burson-Marsteller
  8. 8. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 “Big Bang”
  9. 9. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  10. 10. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  11. 11. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 • • 33% , 19% 40% 33,3%
  12. 12. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 How do I engage employees? Do it in a relevant inspiring and memorable way
  13. 13. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 • 16% • 1 4 • (16%) • 22%
  14. 14. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010
  15. 15. EVIDENCE-BASED COMMUNICATIONS 4th Corporate Communication Conference 21 2010 ! mlazarimou@advocate-bm.gr Maria Lazarimou @ Linkedin Marialaz @ twitter.com Maria Lazarimou @ Facebook www.advocate-bm.gr

×