This document contains my thesis for obtaining the degree of Master in Communication Studies at the Free University of Brussels.
Thesis: Research into the development of social media strategies in corporate communication, directed to the consumer. A study of the perception and adoption of social media among marketing and public relations professionals in Flanders.
Full thesis (dutch only!): http://www.scribd.com/doc/17134055/Thesis-Development-of-social-media-strategies-in-external-organizational-communication