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Social Media Strategy - power demo

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Short version of the popular presentation on social media strategy development I posted some time ago (check my account).

Comments included to support the visuals.

Published in: Business, Technology
  • If you like this one, be sure to check out the ’extended edition’ :D (+170 favorites!): http://bit.ly/9ZC5js

    Also have a look at the other power demo I gave at Digital Marketing First on ’Community Insights’: http://bit.ly/dir9sz
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Social Media Strategy - power demo

  1. 1. social media strategy: what, why, how
  2. 2. TV used to have people’s undiv ided attention
  3. 3. but the landscape has changed
  4. 4. consumer in control
  5. 5. to from a changed business model
  6. 6. the cause? SOCIAL MEDIA
  7. 7. enormous toolbox…
  8. 8. WHY need a social media strategy
  9. 9. 14% of people trust ads
  10. 10. 76% trust consumer recommendations
  11. 11. +300M active users on Facebook makes it the 3rd largest country Country Population China ~ 1.3 B India ~ 1.2 B Facebook ~ 350 M US ~ 300 M Indonesia ~240 M Brazil ~190 M Pakistan ~ 165 M Bangledash ~ 162 M
  12. 12. Facebook: +699% Blogger: +30% Twitter: +3712% LinkedIn: +69% … and this is not the end
  13. 13. the speed of word-of-mouth is now only limited by how fast people can type
  14. 14. your brand is what your customers say it is.
  15. 15. you probably think SO WHAT?
  16. 16. people are talking about you: some like you, some don’t.
  17. 17. 6th organic search result for ‘comcast’!! 9th organic search result for ‘united airlines’!!
  18. 18. ignoring social media does not make you invisible
  19. 19. what should I do?
  20. 20. THERE IS NO MAGIC FORMULA
  21. 21. identifying weak signals
  22. 22. it is not who is influential that counts but who acts as a catalyst for conversation
  23. 23. SOME KEY #PRINCIPLES transparency authenticity trust
  24. 24. concentrate on relationships not technology
  25. 25. ROI = … return on interaction ! return on insight !
  26. 26. CULTURAL SHIFT needed
  27. 27. companies need to be willing to trade control for conversation
  28. 28. long term thinking
  29. 29. BUT remember : social media is not the holy grail …
  30. 30. the road may be long … but is well worth it!
  31. 31. THANK YOU !

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