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Social Community Insights<br />

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Agenda<br />Introduction<br />Online communities<br />What to do<br />What have we learned<br />

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1. Introduction<br />.. the wind of change is blowin’ <br />

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Not just a set of tools…<br />

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.. a cultural shift !<br />

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2. Online communities<br />“<br />Bodies of people joined together by a common interest. <br />”<br />

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.. they already exist!<br />

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“<br />The fastest growing demographic on Facebook is women over 55<br />”<br />.. and going mainstream<br />

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3. What to do<br />LISTEN, LISTEN, LISTEN<br />

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Know your audience<br />

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your target (find ‘em!)<br />Engage your evangelists<br />

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The Question:<br />BUILD<br />or<br />JOIN<br />

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SOME KEY#PRINCIPLES<br />transparency<br />authenticity<br />trust<br />

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.. praying does not help<br />

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.. let it grow<br /><ul><li> Don’t wait for people to come to you

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Know your community’s goal

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Find a way to connect

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Build a relationship

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Take it offline </li></li></ul><li>.. facilitate, don’t dictate!<br />

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ROI =…return on interaction !return on insight !<br />

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4. What have we learned?<br />.. no more sandcastles<br />

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LISTEN<br />ENGAGE<br />EMPOWER<br />

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This is not about reinventing the wheel<br />

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the road may be long …but is well worth it!<br />

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THANK YOU !<br />