Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Community Insights - power demo

1,900 views

Published on

Power demo I gave at Digital Marketing First 2009 concerning social media and communities.

Comments included to support the visuals.

Published in: Business, Technology
  • Also check out the other power demo I gave at Digital Marketing First on 'Social Media Strategy': http://bit.ly/dC6uNs

    or the elaborate version of the latter (+170 favorites!): http://bit.ly/9ZC5js
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Community Insights - power demo

  1. 1. Social Community Insights<br />
  2. 2. Agenda<br />Introduction<br />Online communities<br />What to do<br />What have we learned<br />
  3. 3. 1. Introduction<br />.. the wind of change is blowin’ <br />
  4. 4. Not just a set of tools…<br />
  5. 5. .. a cultural shift !<br />
  6. 6. 2. Online communities<br />“<br />Bodies of people joined together by a common interest. <br />”<br />
  7. 7. .. they already exist!<br />
  8. 8. “<br />The fastest growing demographic on Facebook is women over 55<br />”<br />.. and going mainstream<br />
  9. 9. 3. What to do<br />LISTEN, LISTEN, LISTEN<br />
  10. 10. Know your audience<br />
  11. 11. your target (find ‘em!)<br />Engage your evangelists<br />
  12. 12. The Question:<br />BUILD<br />or<br />JOIN<br />
  13. 13.
  14. 14. SOME KEY#PRINCIPLES<br />transparency<br />authenticity<br />trust<br />
  15. 15. .. praying does not help<br />
  16. 16. .. let it grow<br /><ul><li> Don’t wait for people to come to you
  17. 17. Know your community’s goal
  18. 18. Find a way to connect
  19. 19. Build a relationship
  20. 20. Take it offline </li></li></ul><li>.. facilitate, don’t dictate!<br />
  21. 21. ROI =…return on interaction !return on insight !<br />
  22. 22. 4. What have we learned?<br />.. no more sandcastles<br />
  23. 23. LISTEN<br />ENGAGE<br />EMPOWER<br />
  24. 24. This is not about reinventing the wheel<br />
  25. 25. the road may be long …but is well worth it!<br />
  26. 26. THANK YOU !<br />

×