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Advantech's Progression Story

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We're celebrating our 30th anniversary this year! Here's a snapshot of the progress we've made.

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Advantech's Progression Story

  1. 1. Progressing theAdvantech Story
  2. 2. Progressing theAdvantech Story
  3. 3. Critical Change in the Past 30 YearsTransformation1985 From System Integrator to Product Producer1987 From Taiwan to Global MarketBrand as Core Competence1992 Channel DevelopmentParadigm Shift and Org. Change2000 “ Greater China Homeland ” Strategy2005 “Global Integrated Enterprise” Strategy2012“ Stakeholder Balance” Philosophy
  4. 4. Advantech beginnings…Back in the 1980s-- the dream of three young HP Taiwan engineers
  5. 5. Advantech starts in a kitchenATS (Automatic Test System) 83~85
  6. 6. Transformation1985 From System Integrator to Product Producer
  7. 7. TransformationIEEE-488 ATS1985IEEE-488 ATS
  8. 8. TransformationFirst IPC1990First IPC
  9. 9. TransformationADAM-4000 Series1992ADAM-4000 Series
  10. 10. Transformation1987 From Taiwan to Global MarketPhase 1Phase 2
  11. 11. From Taiwan to Global MarketFirst Trade Shows1987Comdex Fall
  12. 12. From Taiwan to Global MarketFirst Worldwide Office1987San Jose Office
  13. 13. From Taiwan to Global MarketsFirst Overseas Building1998Beijing Office
  14. 14. From Taiwan to Global MarketsGermany Office1993Germany Office
  15. 15. From Taiwan to Global MarketsWorldwide Presence—TaiwanNeihu HQ Yang Guang BuildingXindian Office Donghu Manufacture CenterTaichung OfficeKaohsiung Office
  16. 16. RMA center for Europe / RussiaShanghai OfficeBeijing (China Headquarters)Hangzhou Office Nanjing OfficeShenzhen OfficeGuangzhou BranchFrom Taiwan to Global MarketsWorldwide Presence—China
  17. 17. From Taiwan to Global MarketsWorldwide Presence—ChinaRMA center for Europe / RussiaKunming OfficeFuzhu OfficeXi An Office Wuhan OfficeChengDu BranchShenyang Off
  18. 18. From Taiwan to Global MarketsWorldwide Presence—AsiaRMA center for Europe / RussiaJapan OsakaIndia BangaloreKorea SeoulJapan TokyoRussia Moscow
  19. 19. RMA center for Europe / RussiaMalaysia PenangSingapore (SAP Headquarters)Indonesia Jakarta Thailand BangkokMalaysia JayaFrom Taiwan to Global MarketsWorldwide Presence—South Asia Pacific
  20. 20. From Taiwan to Global MarketsWorldwide Presence—AustraliaRMA center for Europe / RussiaAustralia MelbourneAustralia Sydney
  21. 21. From Taiwan to Global MarketsWorldwide Presence—AmericaRMA center for Europe / RussiaUS IrvinUS MilpitasUS Cincinnati Brazil Sao Paulo
  22. 22. RMA center for Europe / RussiaGermany DüsseldorfGermany München The Netherlands BredaUK ReadingFrance ColombesFrom Taiwan to Global MarketsWorldwide Presence—Europe
  23. 23. RMA center for Europe / RussiaPoland WarsawItaly MilanoThe Netherlands Eindhoven Germany AmbergFrom Taiwan to Global MarketsWorldwide Presence—Europe
  24. 24. Brand as Core CompetenceSmile Curve Approves Advantech Brand服務/內容ProductDevelopmentR&D/Industrial StandardMaterial & LogisticsManufacturingSales NetworkMarketingBrandService/Content
  25. 25. Brand as Core CompetenceProgressing the Advantech Brand Story
  26. 26. Brand as Core CompetenceThe Advantech Story in Images2005200720092011
  27. 27. Brand as Core CompetenceGlobal Solution Day
  28. 28. From Brick-and-Mortar to VirtualBrand as Core Competence Marketing Transformation
  29. 29. Brand as Core CompetenceTaiwan Top 20 Global BrandsThe “Taiwan Top 20 Global Brands”survey is conducted by The ChinaExternal Trade Development Council andInterbrand, a London based BrandingConsulting company.Advantech’s 2012 brand value increased8% compared to the previous year.Year Rank Brand Value (USD Millions)2003 11 N/A2004 10 1952005 11 N/A2006 12 N/A2007 13 2322008 10 2992009 12 2042010 12 1972011 10 241
  30. 30. Brand as Core CompetenceGlobal IPC LeaderWorldwide Market Share 26%
  31. 31. Brand as Core Competence1992 Channel DevelopmentPhase 1Phase 2
  32. 32. 0人參加Brand as Core CompetenceWorld Partner Conference
  33. 33. 網際網路世代The Intelligent Planet is Happening個人電腦世代大型與迷你電腦世代Paradigm Shift AffectsOrganizational Change
  34. 34. 1980Personal Computer1995Internet & wwwSource: IBM Louis V. Gerstner, Jr.個人電腦世代網際網路世代Paradigm Shift AffectsOrganizational Change
  35. 35. Source: IBM Louis V. Gerstner, Jr.Paradigm Shift AffectsOrganizational Change1995~2008 Connected eWorld1995Internet & www網際網路世代Intelligent Planet智能地球世代2010
  36. 36. Source: IBM Louis V. Gerstner, Jr.Paradigm Shift AffectsOrganizational Change2008~ The Coming of Intelligent PlanetIntelligent Planet Era智能地球世代20102025
  37. 37. Paradigm Shift Affects Org. Change掌握產業趨勢 啟動變革
  38. 38. 2003“Greater China Homeland” Strategy以產業造福世界把榮耀帶回家鄉
  39. 39. “Greater China Homeland”Kunshan Manufacturing Center was Built2003KunshanManufacturingCenter
  40. 40. Advantech Collaboration Design CampusOpening Second Qtr 2013
  41. 41. 2005 Global Integrated Enterprise (GIE)GIE Globally Integrated EnterpriseTo Serve Global Market viaWorldwide Resources & Talents
  42. 42. ANAIntercon.AEUAsiaSAPACNSector Sales OrganizationGeo-region Based
  43. 43. N. America RBU(Product Oriented)AutomationEmbeddedSystemEmb’Corei-ServicesAOnlineDMSORBU(Geo Oriented)NorthAmericaEuropeChinaAsiaInter.SBU(Product Oriented)IAGESGECGSAGAOnlineDMSSector Sales Organization 1.0
  44. 44. Organizational TransformationFrom Geographic & Product Driven to Industry & Application DrivenBG/SBUIMAX RoadmapQuality Product3-Year ProjectionBG/SBU ABPRBUCOECORPCOEGlobal Sector Strategy Planning Resource Allocation Target Mkt & CustomerHQ Sector ABP Industry Focus Solid Execution Customer ServicesRBU Sector ABPBusiness Support
  45. 45. Global SectorBG/SBUIAGESGECGNCGACGSAGAC-DMSAOnlineD&C ChannelAutomation KA (VM)Emb’coreIntelligent SystemGamingNetwork & CommunicationDigital HealthcareDigital LogisticSmarter Digital SignageANAACNATWAsiaInter.AEU
  46. 46. RegionOrganizational TransformationHQ & RBU Back upRegionCOEHR/IT/Business AllianceFinance PartnerCTOS/RMASectorSalesHeadHQHQCOEHQSectorHR/IT/Business AllianceFinance PartnerCTOS/RMA
  47. 47. 2012 Stakeholder Balance PhilosophyLITA Stakeholder CapitalismFrom stockholder focus to stakeholder balanceStakeholders includeEmployees, Customers, Society, Shareholders
  48. 48. 2012 Stakeholder Balance Philosophy
  49. 49. 2012 Stakeholder Balance PhilosophyCorporate Social Responsibility Award2006 Global Views Magazine CSR Award2007 Global Views Magazine CSR Award2012 CommonWealth Magazine CSR Award
  50. 50. 2012 Stakeholder Balance Philosophy1stAdvantech CSR ReportAdvantech CorporateCitizenship WebsiteAdvantech CSR ReportAdvantech CorporateCitizenship Handbook
  51. 51. 2012 Stakeholder Balance PhilosophyContinuously Academy Collaboration
  52. 52. 2012 Stakeholder Balance PhilosophyAdvantech Beautiful LifE
  53. 53. 2012 Stakeholder Balance PhilosophyWW Cycling with Advantech @30
  54. 54. Progressing the Advantech Story
  55. 55. 不斷創新的本質Endless Innovation as Essence全球化的經營策略Globalization as a Way to Go經營全球品牌Global Branding as Business Strategy願景、人才、文化是成長的基礎Vision, Talent & Culture as Growth FoundationWhat makes Advantech Today

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