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Infographic: 2014 China New Media Trend on Content Publication and ROI measurement
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Infographic: 2014 China New Media Trend on Content Publication and ROI measurement

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For China, new media and marketing channels not only provide unprecedented opportunities to publish content and increase brand awareness but also post considerable challenges for companies.

Recently, Newswire released the report ‘2014 China New Media: Company Content Publication Trends and ROI Measurement’ based on the results from a series of surveys with China’s marketing, brand PR professionals and company C-suite to identify the latest trends in content marketing and measurement of ROI.

This inforgraphic is a visualization of the summary of this report

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