2012 Feria Destino Universidad | Exhibitor Training


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This training is provided to Exhibitors participating in the 2012 Feria Destino Universidad at Georgia Tech on Saturday, June 9.

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2012 Feria Destino Universidad | Exhibitor Training

  1. 1. Destino Universidad 2012 AtlantaEducational Mobilization Training™
  2. 2. 1st Annual Feria Destino Universidad Saturday, June 9 | 10am – 3pm Georgia Tech | Student Center Presented by with support from Univision’s Es El Momento campaign & Georgia Tech CommuniCard, LLC All Rights Reserved
  3. 3. TRAINING OVERVIEW• Background of the Feria Model• Who is the Feria parent?• What is the Feria approach?• Who do you reach at the Feria?• What happens at the Feria? CommuniCard, LLC All Rights Reserved
  4. 4. Research | Train | MobilizePreparing the 21st Century Workforce Advancing America Foundation All Rights Reserved 2012
  5. 5. MOBILIZATION CAMPAIGN Para Una Buena Vida• 180,000 parents and children engaged in education “For a Better Life”• 150,000 books given away• 16 educational/health events across the country• 400+ organizations & 1000+ volunteers trained Advancing America Foundation All Rights Reserved 2012
  6. 6. LOS ANGELES  AUSTIN  DALLAS MIAMI  CORPUS CHRISTI Advancing America Foundation All Rights Reserved 2012
  7. 7. EDUCATION REQUIREMENTS Bachelor’s Graduate FOR JOBS - 2018 Degree Degree Some High School College Diploma Associates Degree Less than High SchoolGeorgetown University, Center on Education and the Workforce CommuniCard, LLC2010 p. 14 http://www9.georgetown.edu/grad/gppi/hpi/cew/pdfs/FullReport.pdf All Rights Reserved
  8. 8. All parents want thebest for theirchildren..but how can you teachwhat you don’t know? CommuniCard, LLC All Rights Reserved
  9. 9. HOW DOES FERIA WORK? Three-Fold Methodology1 2 3 Training Parent Navigation Economic DevelopmentIncrease organizational Reach the families with relevant Increase workforce for careers capacity through resources and information for that drive a region’s growthmobilization and training their child’s academic success CommuniCard, LLC All Rights Reserved
  10. 10. WHO IS THE FERIA PARENT?A. Limited Parental Understanding & Access Parents who are unfamiliar with the U.S. education system or did not graduate from U.S. schools• Empowerment is created, not inherent.• 1.0: aspiring parents, seeking newopportunities or ways of better providing fortheir families• 1.5: parents grew up in U.S. but are disconnectedwith current resources.• 2.0: parents understand current U.S. educationsystem & take advantage of resources & technology CommuniCard, LLC All Rights Reserved
  11. 11. WHO IS THE FERIA PARENT?B. Relevancy and a MAJOR Cultural Shift Needed• Parents as the child’s first teacher.• What’s the key to the American Dream? Higher education is the key to the American Dream• What are rites of passage for American families?• How do we create a college-going culture? Example: NCAA, etcThere is no better way to help this audience feel connected than through relevance – relevance in our offerings, the experiences, and the way it all fits into their lives RIGHT NOW. CommuniCard, LLC All Rights Reserved
  12. 12. WHO IS THE FERIA PARENT?C. Culture: Cycle of Engagement Starts with Parents• High School Graduation• College Readiness• College Completion• Career Success o STEM: Engineering o Healthcare CommuniCard, LLC All Rights Reserved
  13. 13. The Feria Method TM
  14. 14. Goal G Vision Dream Extraordinary Bridges Out Significant Adult Skill or Talent of Poverty RelationshipDr. Ruby K. Payne, Ph.D. Too Painful to StayBridges Out of Poverty CommuniCard, LLC All Rights Reserved
  15. 15. Feria Support Systems Goal G Vision Dream Visualization Area Educational Pathway Professional Mentors Extraordinary Bridges Out Significant Adult Skill or Talent of Poverty Relationship Extracurricular Programs Para Una Buena Vida: Life Benefits & Financial Access Dr. Ruby K. Payne, Ph.D. Too Painful to Stay Bridges Out of Poverty CommuniCard, LLC All Rights Reserved
  16. 16. THE PARA UNA BUENA VIDATM Educational Pathway Para Una Buena Vida is a research-based messaging campaign geared to the parent and student that underscores how education attainment equals prosperity for all. The campaign emphasizes three central messages designed to appeal to economic aspirations and to create a college-going culture.For A Better Life• Graduate from high school & earn at least a million dollars in your lifetime.• Earn at least another million dollars in your lifetime by graduating from college or earning a certificate.• Keep your Spanish but learn English as fast and fluently as you can and you will have more opportunities for jobs and higher pay.Education: A shared path with a common destination, mutual benefits for the entirecommunity. CommuniCard, LLC All Rights Reserved
  17. 17. CONNECT IN 5: STEP 1Stand in front of your table.Greet and praise the parentfor caring about their child’s education.Example: “You’re doing a good thing by being here today! We are glad you came!” CommuniCard, LLC All Rights Reserved
  18. 18. CONNECT IN 5: STEP 2 Reinforce the value of an education.State the Para Una Buena Vida. Remember: Parent is your first audience. CommuniCard, LLC All Rights Reserved
  19. 19. CONNECT IN 5: STEP 3Describe your role at the Feria.What does your organizationor institution do?Frame your descriptionappropriately given what you knowabout parental understanding,cultural context & cycle ofengagement needed. CommuniCard, LLC All Rights Reserved
  20. 20. CONNECT IN 5: STEP 4 Tell your story andmention your college shirt.Why did you choose that school?What does college mean to you? Did your family help you get to college? CommuniCard, LLC All Rights Reserved
  21. 21. CONNECT IN 5: STEP 5ell the parent what to do next at the Feria.now the Exhibitors around on theEducational Pathway at the Feria. now the Workshops and nrichment Activities. CommuniCard, LLC All Rights Reserved
  22. 22. CONNECT IN 5TMÈ Greet and praise the parent for caring about their child’s education.i Reinforce economic value of an education, emphasizing Para Una Buena Vida and careers.a Describe your role at Feria.l Tell your story and mention your college shirt.a Tell the parent what to do next at the Feria. CommuniCard, LLC All Rights Reserved
  23. 23. EXHIBITOR’S ACTIVE ROLEV All organization/department representatives are: o trained o wearing a shirt with a college logow Every parent is verbally engaged with the resources at the Feria. Exhibitors are positive and proactively interacting with the parent.o Every representative can link their message to education and economic prosperity, including what a parent needs to do next.i All representatives are reinforcing: o Connect in 5™ o Para Una Buena Vida CommuniCard, LLC All Rights Reserved
  24. 24. EXPECTATIONS FOR INTERACTIONS Stand in front of your table, ready to greet parents. Try to have something to share with each family, no matter the age or where they live. What is your core mission? What can everyone learn from your organization? Use chairs to rest briefly, but avoid talking or texting on cell phones. Remember that every person who walks by could benefit from your services if you approach them. Feria Para Aprender is an opportunity for 1000 impressions. Your organization can reach as many families as you choose. CommuniCard, LLC All Rights Reserved
  25. 25. SET UP TO MAXIMIZE INTERACTIONS TABLE A Student TABLE B Engagement Parent Engagement PASSIVE Family Outreach ACTIVE CommuniCard, LLC All Rights Reserved
  26. 26. EXHIBITOR GOALS• Designate one person to focus on parents and one to focus on students.• Through training, parents will hear consistent, culturally relevant messaging from Exhibitors.• Two or more representatives at your booth. At least one Spanish speaker present at all times.• Ensure all representatives attend training before the Feria.5. Know how to navigate parent properly to the next stage of the Educational Pathway and highlight key areas. CommuniCard, LLC All Rights Reserved
  27. 27. ENRICHMENT ACTIVITIES2012 Destino Universidad will include:•Reading Garden•Photo Visualization•College Preparation Workshops forParents•MANY MORE! CommuniCard, LLC All Rights Reserved
  28. 28. PASSPORT
  29. 29. PASSPORT• Use a pen or marker to check off the color- coded box that matches your tablecloth.• Use the map to direct parents to the next section.• Parent will turn in the Passport at the end of the Feria to Univision Radio.
  30. 30. TIPS FOR PASSPORT INTERACTIONSamilies must have 1 mark in each color-coded box to submit theirPassport at the end of the Feria. The Passport enters the family into anumber of raffles from Univision Radio. •cknowledge the Passport. •sk for 3 minutes to share an important educational message that canhelp the family. •omplete the Connect in 5 interaction. •ark the Passport with the color-coded marker provided. CommuniCard, LLC All Rights Reserved
  32. 32. SUMMARY: The Feria Method™• Thousands of PUBV / Connect in 5 interactions occurring at one time• Primary audience: Parent• Secondary audience: Youth• One-way color-coded Educational Pathway• College wear displayed at all booths CommuniCard, LLC All Rights Reserved
  33. 33. How to Prepare
  34. 34. LOCATION: Georgia Tech – Student CenterAddress350 Ferst Drive – Atlanta GA 30332Directions o Georgia Tech is located in downtown Atlanta just off I75/85. o For detailed driving directions, visit http://map.gtalumni.org/directions.php o Directions will also be posted at www.FeriaParaAprender.com/atlantaParking o Parking is available in the Student Center Parking Deck for $7 per car.Facilities o Feria will utilize the entire 3rd floor of the Student Center. o All Exhibitors will be inside for the duration of the event. CommuniCard, LLC All Rights Reserved
  35. 35. BOOTH ASSIGNMENTS: Early Childhood Elementary Middle School High School College & University Community Resources Career/Workforce3RD Floor – Student CenterBALLROOM – Educational PathwayExhibitors assigned by grade level(s) served.ENRICHMENT AREAS301 Reading Garden343 College Board Workshops332 CHECK IN for Exhibitors & Volunteers321 Visualization359 VIP Green Room CommuniCard, LLC All Rights Reserved
  36. 36. SET UP: Saturday, June 9 @ 7am ALL Exhibitors must be completely set up by 9am.• Booths will be pre-assigned with tables and color-coded tablecloths set up.• Test & troubleshoot any electrical equipment including laptops requiring Internet access. Address any concerns with staff at Check IN.• Identify organizations that are before and after you, as well as those in other areas that correlate with your mission.NEED APPROVAL IN ADVANCE: Need to drive vehicles close to venue or require additional help? Need special set up – extra tables, outlets, etc.? Requests must by made to christin@advancingamericafoundation.org by Friday, June 1 @ 5PM Eastern CommuniCard, LLC All Rights Reserved
  37. 37. SCHEDULE: Saturday, June 9 CommuniCard, LLC All Rights Reserved
  38. 38. EXHIBITOR GUIDELINES• Booths will be assigned and distributed by email on June 7 with an updated map and color-coded layout to the Primary Contact on the Registration Form.• Review attached Booth Information to confirm electrical and Internet access.• Exhibitors are responsible for all of their own equipment: extension cords, power strips, pens, easel, etc. We will not be able to provide any equipment.• No candy or food can be given away.• No raffles can be conducted from your booth.• Each booth will be given a sample Passport during Check IN.• Translator assignments will be sent on June 7. Please contact your translator in advance and provide any relevant information about your organization.• Booths should not close until all families have completed the Educational Pathway and a Feria staff member has confirmed the event has ended. CommuniCard, LLC All Rights Reserved
  39. 39. WHY ATTEND & PROMOTE?Feria is not a replacement event but supports yourcurrent programs and events.Provide staff with FREE relevant, critical trainingon demographic shifts, outreach and economicdevelopment.Single largest gathering of bilingualexperts to reach YOUR Spanish-speaking parents.Link students and parents with guides to create a globally competitive bilingual workforce.Get positioned to network with others who can support and enhance your services.Link with national experts and organizations. CommuniCard, LLC All Rights Reserved
  40. 40. Questions? Contact: Christin Alvaradochristin@advancingamericafoundation.org Day of Event: 512-705-4215