Diwali Decor… Use of different colors to bring out the architectural beauty of the mallDiwali décor front façade ‘Play of colored lights’ ‘Royal Guards’ with mashals (torch) welcoming guests at the entrance
Diwali Décor…‘Traditional rangoli’ at the mall entrance with light decoration
Events… Famous comedian Rajeev Nigam performing at the mallTV celebrity ‘Sweta Gulati’ performing at the mall proved to be a big attraction
Events…Dance performances such as Carribean, Salsa kept the crowd entralled
Events…Easyday had their launch on 15th October. They organized an event to engageshoppers in small activities and gifts were given too.
The Grand Dandiya CelebrationAudition: Finale 5th October. TVCelebrities Jay Bhanushali & PriyaBhatija as judge on the finale.
In-mall promotions Brand promotions on first floor for NokiaBrand promotions in atrium for Maruti SuzukiMotor
Promotions… Gift With Purchase & Lucky Draw • In order to encourage shoppers to shop, there would be different offers where shoppers get a free Gift when they shop worth Rs. 2500 and more. • There shall be a draw contest for shoppers on the 31st October 2011.Creative for promotionThe event was promoted using followingmediums:-1. Radio2. Newspaper advertisements3. Outdoor sites4. In-mall posters5. Social media6. Website7. SMS campaign