GAMING UPDATE // E3 2010




GAMING
UPDATE
ThE E3 IssUE



                                   // 1
GAMING UPDATE // E3 2010




ThE ADVANCE GAMING UPDATE

Call us nerds, but we at Advance have been looking forward to
the ...
GAMING UPDATE // E3 2010




E3 UPDATE
hardware took precedent over actual games this year.
The industry is putting all it...
GAMING UPDATE // E3 2010




VIRGIN GAMING
//GAMERs CAsh IN


When sir Richard Branson is interested in starting up a
gami...
GAMING UPDATE // E3 2010




ONLIVE
//GAMEs ON DEMAND

One of the most impressive new technologies at E3 was
OnLive, an on...
GAMING UPDATE // E3 2010




3D
//GOING MAINsTREAM?

3D has been all the hype in 2010. Television sets started to
pop up i...
GAMING UPDATE // E3 2010




XBOX KINECT
//MOVE YOUR BODY

Walking around the Kinect booth, you couldn’t help but smile.
G...
GAMING UPDATE // E3 2010




XBOX KINECT
//MOVE YOUR BODY
Grown-up men in weird poses




                                ...
GAMING UPDATE // E3 2010




YOUR shAPE
//ThE FULL WORKOUT

Taking fitness games to a whole new level was not easy after
t...
GAMING UPDATE // E3 2010




PLAYsTATION MOVE                                                  Using motion control approp...
GAMING UPDATE // E3 2010




GET MOVING
//NOT FOR COUCh POTATOEs
If you think gaming is all about sitting back in your cou...
GAMING UPDATE // E3 2010




YOOsTAR
//GREENsCREEN AT hOME

This page hurts your eyes, doesn’t it? Very sorry about that,
...
GAMING UPDATE // E3 2010




NINTENDO 3Ds
//3D TO ThE sMALL sCREEN

so we’ve all seen at least one 3D movie and may also h...
GAMING UPDATE // E3 2010




NINTENDO 3Ds
//3D TO ThE sMALL sCREEN



                                              // 14
GAMING UPDATE // E3 2010




INVIZIMALs
//AUGMENTED REALITY ON PsP

Get a PsP camera and start looking for monsters in you...
GAMING UPDATE // E3 2010




CONTROLLERs
//sOMEThING FOR EVERYONE
From a state-of-the-art Lamborghini Gallardo steering wh...
GAMING UPDATE // E3 2010




ThE MARKETING MAChINE
//BOOThs, BABEs AND MORE
Our eyes hurt a bit after E3…




The darkest ...
GAMING UPDATE // E3 2010




On the photo with a   Wait in line for your   The impressive Toy    Tough games need       Wh...
GAMING UPDATE // E3 2010




DIsNEY’s TRON
//INCREDIBLY ADDICTIVE

We have to admit, it wasn’t all work at E3. For about 2...
GAMING UPDATE // E3 2010




GET-WELL GAMERs FOUNDATION
//GIVING KIDs A POWER-UP

The idea of a sick kid in hospital is an...
GAMING UPDATE // E3 2010




RETRO GAMEs
//BACK IN TIME
Maybe it’s connected to the financial crisis of recent times, but
...
GAMING UPDATE // E3 2010




 LEGO Universe                                      speaking of deep, this is one deep game. ...
GAMING UPDATE // E3 2010




Advance A/s
Landemærket 29
DK-1119 København K
Phone: +45 33 93 99 20
Fax: +45 33 14 93 20


...
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Gaming Update E3

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Gaming Update E3

  1. 1. GAMING UPDATE // E3 2010 GAMING UPDATE ThE E3 IssUE // 1
  2. 2. GAMING UPDATE // E3 2010 ThE ADVANCE GAMING UPDATE Call us nerds, but we at Advance have been looking forward to the E3 gaming conference for weeks, or maybe even months. As an agency with its beady eyes firmly fixed on the future, we absolutely had to be at the biggest gaming expo in the world, no excuses. And while the sun and wide sandy beaches of Los Angeles were appealing, we were actually more excited about all the latest and greatest games and technology we would get to see, feel and touch in the world’s capital of entertainment. Truth be told, we barely saw the sun, spending most of our time visiting jaw-dropping gaming booths and talking with some of the smartest brains in the industry. California tans were not brought back but instead suitcases of bits and bytes from the gaming world. so in this issue of Gaming Update, we offer you a veritable smorgasbord of tasty morsels from the E3 feast. // 2
  3. 3. GAMING UPDATE // E3 2010 E3 UPDATE hardware took precedent over actual games this year. The industry is putting all its efforts in bringing games closer and closer to reality. With realistic controllers and 3D technology, you feel much more part of the game than ever before. Let’s see what E3 had to offer this year. // 3
  4. 4. GAMING UPDATE // E3 2010 VIRGIN GAMING //GAMERs CAsh IN When sir Richard Branson is interested in starting up a gaming company, ears prick up and people get interested. Not one for small gestures, sir Richard rolled up at E3 with his very own money truck, unloaded a million dollars in cash and told all and sundry that the money was up for grabs for game players of all sorts. so how does that work? Very simple really: tournaments. You don’t even have to be a pro to compete; the new Virgin online competition platform will automatically pit you against someone on your level. Which means that over the next 12 months everyone has the chance to get some of that million dollar hot action. All you need is an Xbox or a Playstation and an internet connection to play some of your favorite games online. Rewards and even cash for gaming? We live in a beautiful world. sir Richard even teased that a prize trip on his Virgin space ship might be on the cards in a few years… TRAILER www.virgingaming.com // 4
  5. 5. GAMING UPDATE // E3 2010 ONLIVE //GAMEs ON DEMAND One of the most impressive new technologies at E3 was OnLive, an online platform for games on demand. No more running to the store for the latest games, no more downloads or installs. With OnLive you can play the newest games directly from the OnLive server on a Mac or PC. If you prefer the console-feel more, you can buy a controller and a microconsole to attach to your television. What’s more, you can demo the games before you buy them and if you’re particularly proud of your gaming escapades, you can even record and share your best moments with the OnLive community. Players will have to buy a membership for $4.95/month and can then buy unlimited playtime ranging from $3.99 to $59.99 for a game. 3 or 5-day passes are also available for $4.99 and $6.99. And did we mention that you can use OnLive on your Ipad too? TRAILER www.onlive.com // 5
  6. 6. GAMING UPDATE // E3 2010 3D //GOING MAINsTREAM? 3D has been all the hype in 2010. Television sets started to pop up in electronics retailers while Avatar ushered in a new era of 3D movies. Walking around the E3 conference floor, many companies showcased their games on brand new 3D screens to attract passers by. The experience is amazing no doubt, but we just can’t see ourselves wearing those big glasses for hours. The systems that don’t require glasses are still very limited in their abilities. 3D has a lot of potential, but the living room technology is not quite there yet. // 6
  7. 7. GAMING UPDATE // E3 2010 XBOX KINECT //MOVE YOUR BODY Walking around the Kinect booth, you couldn’t help but smile. Grown-up men in weird poses makes for a funny sight, but this staging also brought to life the statement being touted by XBOX: all you need to play Kinect, is life experience. And it really is as simple as that. Just step in front of the camera and Kinect wil recognise you, it wil respond to your movements and even listen to your voice. If you think you’ll be stuck with simple games, think again. From a yoga simulator to a star Wars shooter where you control the virtual light sabre, it’s all possible. The only concern with Kinect is that you could only use it while standing up, an issue that Microsoft tried to dodge during the conference. If this is the case, Kinect might be a cool add-on to your Xbox, but what about those good old days of leaning back in your couch with a controller in your hands? Kinect will be released in North America on the 4th of November and will cost $149.99. JOYRIDE TRAILER OUR FOOTAGE www.xbox.com // 7
  8. 8. GAMING UPDATE // E3 2010 XBOX KINECT //MOVE YOUR BODY Grown-up men in weird poses // 8
  9. 9. GAMING UPDATE // E3 2010 YOUR shAPE //ThE FULL WORKOUT Taking fitness games to a whole new level was not easy after the Wii Fit, but Ubisoft tackled the challenge using the Microsoft Kinect. Throw those controllers away and choose which area of your body you want to focus on. Take classes like yoga or martial arts or get your own personalized workout program. While exercising, you get real-time feedback so you can adapt your movements to be more efficient. Unlike the Wii Fit, the game ‘Your shape’ can keep track of every part of your body, turning the game into a real workout. You can even add exercise equipment you already own, like a ball or weights. Your shape comes much closer to a real fitness experience than any game and might actually be the first game to be a real subsitute for a gym membership. TRAILER www.yourshapegame.com // 9
  10. 10. GAMING UPDATE // E3 2010 PLAYsTATION MOVE Using motion control appropriately and not for the sake of it makes it a much more relaxed experience. In shooter //BATTLE FOR CONTROL games for example, you can still move around without having to use arm movements, while you use motion control to aim and shoot. For Playstation, it’s not just about motion Playstation’s motion controller certainly doesn’t have Kinect’s control, it’s about smart motion control and that is exactly problem of having to stand up all the time. It still uses a what might make Move the winner in the battle for control. controller (two controllers to be precise) and lets you play a game from whatever position you prefer. Playstation Move will be released in Europe on september 15 and in North America on september 19. The Move con- We already talked about all the technical specifications in troller will cost $49.99 and the navigation controller will be our last Gaming Update, but at E3 we got to experience $29.99. You can also opt for a bundle with the Eye camera the Playstation Move first hand. And what we saw was its and the sports Champions game included for $99.99, add accuracy and intuition. Compared with the Wii and Microsoft’s a Playstation 3 system with that and the bundle will set Kinect, the Move is much more of a regular controller, and that you you back $399. might be its biggest strength. TRAILER OUR FOOTAGE www.playstation.com // 10
  11. 11. GAMING UPDATE // E3 2010 GET MOVING //NOT FOR COUCh POTATOEs If you think gaming is all about sitting back in your couch with a bag of chips, you’re wrong. There was lots of movement at E3, and not only at Move and Kinect. Dancing, boxing, fitness, … we’ve seen it all. We got sweaty just looking at it. Thank goodness the aircon was on full blast. // 11
  12. 12. GAMING UPDATE // E3 2010 YOOsTAR //GREENsCREEN AT hOME This page hurts your eyes, doesn’t it? Very sorry about that, but we couldn’t find a better background colour to introduce Yoostar, the game that brings green screen technology to your living room. Even the real actual Mr. spock came down to the Los Angeles Convention Center to play around with this new toy. so of course we had to try it too. Yoostar is green screen technology straight out of the box for your PC or Mac, webcam and green screen included, which means that you can drop yourself inside a real movie. Just install the screen behind you and start a fun night of movie- karaoke with your friends. Yoostar has a deal with five big hollywood studios (Paramount, Universal, MGM, Lionsgate and Warner Brothers) to use scenes from all your favourite movies. so put yourself in front of the camera and see yourself appear on the screen as the Terminator or even as Elmo from sesame street. 14 scenes are included, with more than a thousand others available to purchase from the website. so if scrabble and Monopoly no longer cut it among your friends, go get yourself a green screen. It will make you a star and your wallet only $170 lighter. TRAILER www.yoostar.com // 12
  13. 13. GAMING UPDATE // E3 2010 NINTENDO 3Ds //3D TO ThE sMALL sCREEN so we’ve all seen at least one 3D movie and may also have On top of that the system can automatically find and commu- spotted the new 3D TV sets available. But isn’t it still a little too nicate with other 3Ds handhelds so you can trade information much cash to lay down for this new technology? Well, maybe and items with other players. And we’re not even finished… you can start small, with the Nintendo 3Ds. on the outside there are two camera lenses to take video or 3D pictures, which you can edit afterwards. A third camera is The rumour that Nintendo was developing 3D for handheld placed on the inside to take 2D pictures, used for controlling gaming has been the buzz for a while. Did they deliver? Judging games and face recognition. by the long queues at the E3 Nintendo booth, the answer is yes. With a design similar to the normal Ds and no annoying 3D so all in all, a lot of fun stuff in the box. The only downside is glasses necessary, the 3Ds was the clear winner of the show. that we don’t know yet when we can actually get our hands on While the bottom screen is a normal touch panel, the slightly it. Rumours suggest the winter holidays. We don’t even know bigger upper screen gives you the 3D experience you would yet how much it will cost. still, the Nintendo 3Ds was the hero expect from a 3D television, and maybe even more. A slider of E3 and is sure be a ’game changer’. control on the right of the upper screen allows finetuning of the 3D effect and it can even be turned it off completely, but who TRAILER would want that? www.nintendo.com Graphically the 3Ds is a masterpiece but that’s not all, the handheld also comes with a gyroscope and accelerometer sensors capable of detecting tilting and other movements. Imagine the possibilities this will bring to gaming in the future… // 13
  14. 14. GAMING UPDATE // E3 2010 NINTENDO 3Ds //3D TO ThE sMALL sCREEN // 14
  15. 15. GAMING UPDATE // E3 2010 INVIZIMALs //AUGMENTED REALITY ON PsP Get a PsP camera and start looking for monsters in your own world. They can hide anywhere, but you have the tools now to hunt them down, capture and collect them. Invizimals lets you swap monsters with your friends or anyone else in the world, making it the modern version of a Pokemon card. This nice little augmented reality game promises to keep kids (and us) busy for hours. TRAILER OUR FOOTAGE www.invizimals.com // 15
  16. 16. GAMING UPDATE // E3 2010 CONTROLLERs //sOMEThING FOR EVERYONE From a state-of-the-art Lamborghini Gallardo steering wheel to a Wii bowling ball. The choice is yours. OUR FOOTAGE // 16
  17. 17. GAMING UPDATE // E3 2010 ThE MARKETING MAChINE //BOOThs, BABEs AND MORE Our eyes hurt a bit after E3… The darkest booth at E3: Tron Bigger and better, bags as the No gaming expo without the Create your own mini-fig at the favorite marketing medium famous booth babes LEGO booth Real-life wrestlers took the An energetic show with paint Ubisoft’s immense screen made Get your hands dirty at MTV stage to promote the newest and music to drop some jaws a big impact on the audience games wrestling game for Epic Mickey // 17
  18. 18. GAMING UPDATE // E3 2010 On the photo with a Wait in line for your The impressive Toy Tough games need When getting on a Playboy Playmate at own Mickey drawing story booth, a trip tough booth babes at picture with the girls the Mafia 2 booth at Disney back to childhood All Points Bulletin isn’t good enough… // 18
  19. 19. GAMING UPDATE // E3 2010 DIsNEY’s TRON //INCREDIBLY ADDICTIVE We have to admit, it wasn’t all work at E3. For about 20 minutes we got caught up at the Disney booth playing the Tron bike racing game on Wii. As a part of the bigger Tron game, the racing was gripping. While it’s actually a very simple game based on two motor bikes on a grid trying to block each other, using the Wii remote to jump over each other’s lethal exhaust fumes was incredibly addictive. “I need this game!” was all we could say. Our advice: stay away from it before it sucks you in! TRAILER www.disney.com // 19
  20. 20. GAMING UPDATE // E3 2010 GET-WELL GAMERs FOUNDATION //GIVING KIDs A POWER-UP The idea of a sick kid in hospital is an image that goes straight to the heart. so little and so vulnerable, being unwell in an unfamiliar environment without the comfort of parents and home can be profoundly distressing. And the stress of the experience can even lengthen the hospital stay. The Get-Well Gamer Foundation tries to make that experi- ence a little less stressful. It provides hospitals with video games and electronic entertainment to distract the children from the pain they’re experiencing. hundreds of consoles and thousands of games are donated to pediatric floors, oncology wards and emergency rooms to provide a little mental escape for the kids. Playing video games is proven to shorten the average number of days in the hospital for kids. so why not do a little (or a lot) in order to get as many kids out of that scary place as soon as possible? VIDEO www.getwellgamers.org // 20
  21. 21. GAMING UPDATE // E3 2010 RETRO GAMEs //BACK IN TIME Maybe it’s connected to the financial crisis of recent times, but retro games seem to be hotter than ever. From Pac-Man to space Invaders, everyone at E3 wanted a taste of those good old carefree childhood memories. MARIO Vs. PACMAN // 21
  22. 22. GAMING UPDATE // E3 2010 LEGO Universe speaking of deep, this is one deep game. Looks quite fun. I wonder if they will have //BEsT OF shOW MMO You can make any world you want to with licensed Lego stuff like Lego star Wars and LEGO blocks, and every block ever made such in there as well. is in the game. It’s going to be updated ev- ery month with new quests and minigames. You won’t want to leave this game, but you probably should eventually, especially if Don’t dismiss this as a “kids” MMO. LEGO you have homework to do. Universe is an impressive online game, but also benefits from an easy-to-understand boyslife.org Basically, this is the natural evolution of the build mode that features every kind of Lego brand. You know how you fondly remember LEGO brick ever made. You can even playing with Lego sets when you were a kid? program your creations to respond and Your kids are going to remember this. react to in-game behavior too. gizmodo.com gamepro.com I totally hAVE to play this! My only real question is: can I build a castle on wheels, and drive it around (and fire cannons from it)? Man, this looks like a fun time! As a man with an outspoken inner-child and thousands of lego forts built in his youth, this here’s the thing: good game design is ageless. And Lego is the most amazing thing I’ve Universe seems like a tidy summation of everything both ever heard! developer NetDevil has learned about making MMOs, and The moderation seems like it Lego has learned over 75 years of making classic toys. might be a bit of a pain at times, but I totally understand why the joystick.com are implementing it. // 22
  23. 23. GAMING UPDATE // E3 2010 Advance A/s Landemærket 29 DK-1119 København K Phone: +45 33 93 99 20 Fax: +45 33 14 93 20 // 23

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