Real Time Personalization & Social Commerce by Stefan Laengin

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Stefan Längin presents real-time personalization and social commerce at CeBIT Hannover 2013.

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Real Time Personalization & Social Commerce by Stefan Laengin

  1. 1. CEBIT, 05.03.2013 Stefan Laengin, VP Europe
  2. 2. Real TimePersonalization& Social CommerceDATA DRIVEN1to1 MARKETING
  3. 3. WHY PERSONALIZATION MATTERS?
  4. 4. Personalized OfferWHY PERSONALIZATION MATTERS?
  5. 5. Personalized OfferWHY PERSONALIZATION MATTERS?Customized Message
  6. 6. Personalized OfferWHY PERSONALIZATION MATTERS?Customized MessageMore Relevance
  7. 7. Personalized OfferWHY PERSONALIZATION MATTERS?Customized MessageMore RelevanceMore Revenue!
  8. 8. It is just finding the best combination...
  9. 9. ...with permanent testing and optimization...
  10. 10. ...in real time and fully automated!
  11. 11. BEHIND THE SCENES
  12. 12. Time on SiteKeyword SearchesCustomer ReviewsLocation IDProduct attributesMerchant-driven rulesClicks, Sales, MarginBuying historyCRM dataINPUT ALGORITHMCollaborative filteringChoice modelingData miningetc.OUTPUTPersonalizedProductsOffersDesignsInformationUsabilityFunctionsRecommendations
  13. 13. CHALLENGESVarious Data WarehousesInferior Quality of Data„Take a Ticket“ - IT is busyNo PermissionTesting = Huge ProjektBig Data
  14. 14. Time on SiteKeyword SearchesCustomer ReviewsLocation IDProduct attributesMerchant-driven rulesClicks, Sales, MarginBuying historyCRM dataINPUT ALGORITHM OUTPUTCollaborative filteringChoice modelingData miningetc.PersonalizedProductsOffersDesignsInformationUsabilityFunctionsRecommendationsFriends activity, Friends opions,Friends reviews, Friends likesInterests & Likes, More Demografic Data,Activities, Friends/Network
  15. 15. Time on SiteKeyword SearchesCustomer ReviewsLocation IDProduct attributesMerchant-driven rulesClicks, Sales, MarginBuying historyCRM dataINPUT ALGORITHM OUTPUTCollaborative filteringChoice modelingData miningetc.PersonalizedProductsOffersDesignsInformationUsabilityFunctionsRecommendationsFriends activity, Friends opions,Friends reviews, Friends likesInterests & Likes, More Demografic Data,Activities, Friends/Networkmanageable withthe right system-> Convert+Big Data!
  16. 16. DisplaySearchAffiliateFacebookVideoSmartphoneLaptopTabletPlay ConsoleConnected TVWorkHomeCityLandscapeTravelBusinessAgeGenderInterestsSinus MillieusMARKETING DEVICES LOCATION TARGET GROUPDelivers personlizedWebsites & AppsPROFILE PARAMETERSTailored content &optimized productfeed with multivariatetesting of design &message for eachcombinationAdtelligence`s Personalization Engine
  17. 17. PERSONALIZED SHOPPINGon Facebook Connect profile dataWith the Facebook LogIn, users have personalizedrecommendations according to their profiles.1 Visit homepage2 Press Facebook Connect
  18. 18. PERSONALIZED SHOPPINGon Facebook Connect profile dataGive permission for gender,age, city & interests data34Page with personlizedoffers according toyour profile
  19. 19. PERSONALIZED SHOPPINGwith right combination of target group, Facebook ads, product range & product sequence
  20. 20. MULTIPLE VERSIONS OF DESIGN, PRODUCT RANGE AND SEQENCES
  21. 21. MORE ORDERS WITH PERSONALIZATION3xbetterPersonalizedNON - Personalized
  22. 22. Personalizationleads you tothe next level.Meet us at our stand! Hall 6, K40/1Stefan LaenginVP Europe, Adtelligence

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