Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Linked Open Data &E-CommerceJun.-Prof. Dr. habil. Ansgar Scherpansgar@informatik.uni-mannheim.deResearch Group on Data and...
WWW vs. Linked Open DataWWW :=              Linked Open Data :=• Hypertext &       • Data &                    • Vocabular...
Linked Data Principles1.      Identification2.      Interlinkage3.      Access4.      Description                         ...
Linked Data: May ‘07  Sept. ‘11                                                    Web 2.0                               ...
Industrial Uptake of Linked DataAnsgar Scherp – ansgar@informatik.uni-mannheim.de   Slide 6
SEO with• Agreed-on microformat to annotate hypertext• Examples: Book, Movie, Recipe, TVSeries,  Event, Organization, Pers...
SEO with                                                    Query: Logitech Revue                                         ...
.org• Data extracted from Common Web Crawl• Currently more than 7 Billion triples• Markups: RDFa, Microdata and Microforma...
Searching for Products in LOD• Provide an index for searching structured data                                   Index     ...
WWW and Linked Open DataWWW :=              Linked Open Data :=• Hypertext &       • Data &                    • Vocabular...
References• M. Janik, A. Scherp, and S. Staab: The  Semantic Web: Collective Intelligence on the  Web, Informatik Spektrum...
Upcoming SlideShare
Loading in …5
×

Linked Open Data & E-Commerce von Jun.-Prof. Dr. habil. Ansgar Scherp

1,148 views

Published on

Linked Open Data & E-Commerce von Jun.-Prof. Dr. habil. Ansgar Scherp (Universität Mannheim) vom Kongress "The Future of E-Commerce", organisiert von Adtelligence in der Popakademie Mannheim. Weitere Informationen, Präsentationen und Videos auf www.adtelligence.de/futureofecommerce

  • Be the first to comment

Linked Open Data & E-Commerce von Jun.-Prof. Dr. habil. Ansgar Scherp

  1. 1. Linked Open Data &E-CommerceJun.-Prof. Dr. habil. Ansgar Scherpansgar@informatik.uni-mannheim.deResearch Group on Data and Web ScienceAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 1
  2. 2. WWW vs. Linked Open DataWWW := Linked Open Data :=• Hypertext & • Data & • Vocabularies &• Internet & • Internet &• Social phenomenon • Social phenomenon• Open Data := when it is publicly availableAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 3
  3. 3. Linked Data Principles1. Identification2. Interlinkage3. Access4. Description Tim-Berners LeeSee: http://www.w3.org/DesignIssues/LinkedDataAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 4
  4. 4. Linked Data: May ‘07  Sept. ‘11 Web 2.0 Media Publications Open Government Cross-Domain Life-sciences GeolocatedAnsgar Scherp – ansgar@informatik.uni-mannheim.de < 31 Billion Triples Source: http://lod-cloud.net Slide 5
  5. 5. Industrial Uptake of Linked DataAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 6
  6. 6. SEO with• Agreed-on microformat to annotate hypertext• Examples: Book, Movie, Recipe, TVSeries, Event, Organization, Person, Place, LocalBusiness, Restaurant, Product, Review, ... <div itemscope itemtype="http://schema.org/Movie"> <h1>Avatar</h1> <span>Director: James Cameron</span> <span>Science fiction</span> Further information: rating, price, … <a href="../trailer.html">Trailer</a> … </div>Ansgar Scherp – ansgar@informatik.uni-mannheim.de Slide 7
  7. 7. SEO with Query: Logitech Revue Results: 2.480.000 Increase of CTR: 15-30% at Best BuyAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 8
  8. 8. .org• Data extracted from Common Web Crawl• Currently more than 7 Billion triples• Markups: RDFa, Microdata and MicroformatsAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 9
  9. 9. Searching for Products in LOD• Provide an index for searching structured data Index ? Query Where can I buyRock & Pop CDs?M. Konrath, T. Gottron, S. Staab and A. Scherp: SchemEX – Efficient Construction of aData Catalogue by Stream-based Indexing of Linked Data, J. of Web Semantics, 2012.Ansgar Scherp – ansgar@informatik.uni-mannheim.de Slide 10
  10. 10. WWW and Linked Open DataWWW := Linked Open Data :=• Hypertext & • Data & • Vocabularies &• Internet & • Internet &• Social phenomenon • Social phenomenonAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 11
  11. 11. References• M. Janik, A. Scherp, and S. Staab: The Semantic Web: Collective Intelligence on the Web, Informatik Spektrum, Springer, 34(5): 469-483, 2011.• Structured metadata at Best Buy, http://priyankmohan.blogspot.com/2009/12/onli ne-retail-how-best-buy-is-using.html• Thanks for inspirations for WWW & LOD slide go to Steffen StaabAnsgar Scherp – ansgar@informatik.uni-mannheim.de Slide 12

×