Utilizing GDA - Lessons Learned in Thailand_2012

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This presentation has been provided by The International Life Sciences Institute, South East Asia branch, from their August 2012 seminar in Thailand.

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Utilizing GDA - Lessons Learned in Thailand_2012

  1. 1. Utilizing GDAs: Lesson Learned in ThailandILSI SEMINAR AND WORKSHOP ON NUTRITION LABELING, CLAIMS AND COMMUICATION STRATEGIES FOR THE CONSUMERS, August 29, 2012 Dr. Tipvon Parinyasiri Director of Bureau of Food Thai Food and Drug Administration 1
  2. 2. The Concept of Balance Diet Tool Nutrition labeling Concept Reduce Sugar Fat and Salt Balance diet KnowledgeFood and Drug Administration 2
  3. 3. Lessons Learned in Thailand 1 GDA Regulation 2 3 Consumer Monitoring / Education EvaluationFood and Drug Administration 3
  4. 4. Ministerial Notification (2011) B.E. 25541 Re: Labeling Requirement of Snack Foods (No.2) Simply Nutrition Information Front-of-pack 4
  5. 5. Lessons Learned in Thailand 1 GDA Regulation 2 3 Consumer Monitoring / Education EvaluationFood and Drug Administration 5
  6. 6. 2 Consumer Education GDA Regulation Consumer EducationObjective: To supply consumer with sufficient and accurate information to enable them to choose food wisely. • Training program • Educational Materials • GDA Road Show 6 Food and Drug Administration
  7. 7. 2 Training Program Covering 4 regions that are Central, North, South, and North-eastern 3 Programs I. Snack Food Producer (August 2011) II. Laboratory analyst (January 2012) III.Government officer & Nutritionist Network (August 2012) 7Food and Drug Administration
  8. 8. 2 Training ProgramI. Snack Food Producer Period times: August 2011 Target group: About 90 companies (700 producers) Location: Chiang mai, Trang,Activities… Khonkaen and Bangkok 8 Food and Drug Administration
  9. 9. 2 Training ProgramII. Laboratory analyst Period times : January 2012 Target group: About 32 companies (80 analytics) Activities… Location: Bureau of food Food and Drug Administration 9 Food and Drug Administration
  10. 10. 2 Training ProgramIII. Government officer & Nutritionist Network Period times : August 2012 Target group: Dieticians, Nutrition Teachers, Provincial Health Officer about 300 peopleActivities… Location: Chiang mai, Trang, Khonkaen and Bangkok 10 Food and Drug Administration
  11. 11. 2 Educational MaterialsHandbook “The Based of Nutrition to GDA” • Basic Nutrition • Energy Sugar Fat and Salt • Balanced Diet • Guideline of GDA ใส่ รูปเล่ม ประชาชน For Producer For Consumer 11
  12. 12. 2 Educational Materials Back drop GDA GameMascot Roll up Innovation GDA portable game 1st Game: “Know” 2sd Game: “Understand” 3 rd Game: “Apply” 12Food and Drug Administration
  13. 13. 2 Educational Materials Leaflets, VCD Movie clip,Song,Internet(www.oryor.com), CD-all education material, newsletter, T-shirt etc. 13Food and Drug Administration
  14. 14. 2 GDA Road Show Government : Thai FDA Private Sector Education Sector (Thai Federation) GDA Road Show : More than 200 events Target group: More than 1,000,000 peopleWorking area: Local Market, Super market, Food festival, Fairs,School,etc. 14
  15. 15. 2 GDA Road Show • The Institute of Nutrition, Mahidol University • Thai health Promotion Foundation •Thai Dietetic Association •The Federation of Thai Industries • Nestle •Tesco Lotus • FarmHouse 15Food and Drug Administration
  16. 16. 2 FDA GDA Road Show Opening (February 2012) Kick off GDA School tours 18 schools Road show Department store 32 places Covering Bangkok and Central of road shows 16Food and Drug Administration
  17. 17. Countryside School & College Department store 17 17Food and Drug Administration
  18. 18. Lessons Learned in Thailand 1 GDA Regulation 2 3 Consumer Monitoring / Education EvaluationFood and Drug Administration 18
  19. 19. 3 Evaluation of knowledge of the campaign Target group: School & College, and Department store (8 Road shows) including 5 regions that are Bangkok, North, South, North-eastern, and Central Objective To know the situation of using GDA labeling in Thai.Result; Educate 79% 71% Un-educate 57% 55% 51% 47% Total sample: 400 people Educate Un-Educate (n = 200) (n = 200) Know Understanding Use informationConclusion; Consumer awareness of the GDA labeling. Food and Drug Administration 19
  20. 20. 3 National Survey (GDA Labeling) Objective 1) To know the situation of using GDA labeling in Thai. 2) To adjust the consumer education campaigns In the futureAction plane Survey : 2,000 people including 5 stratum that are Bangkok, North, South, North-eastern, and Central Collecting Data Final report: September 2012 20 Food and Drug Administration
  21. 21. Future Plane All types of food declare nutrition labeling and signpost Campaign consumer (500 shows/year) Training for producer ( 2times/year) Knowledge Monitoring (5 years) 21Food and Drug Administration
  22. 22. …Thank You …

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