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US Eating Consumer Trends in 2016

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Presentation from the American Society of Baking, BakingTech Conference held in Chicago, Illinois between 29 February ~ 01 March 2016.

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US Eating Consumer Trends in 2016

  1. 1. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. THE CONSUMER PLAYBOOK SALLY%LYONS%WYATT% Execu&ve(&(Prac&ce(Leader( Consumer eating trends driving industry and bakery growth
  2. 2. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. THE%GAME%PLAN% The(Equipment((Methodology)( Top(Scores((Headlines)( Past(and(Present(Teams((Ea&ng(Trends)( Plays(of(the(Day((Millennials,(Hispanics,( H&W,(&(Retail)( How(to(Win(Going(Forward((The(Strategy)(
  3. 3. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. THE%EQUIPMENT% 1 2 3Sales Performance Shopping Behavior Customer( AKtudes( IRI Market Advantage™ 52 Weeks ending 1/24/16 – unless noted otherwise MULO+C = Food, Drug, MassX, Club, Dollar, Walmart, Military, and Convenience BAKERY = Bagels/Bialys, Bakery Snacks, English Muffins, Fresh Bread & Rolls, Pastry Doughnuts, Pies & Cakes Technomic IRI Consumer Network™ IRI 2015 Consumer Snacking Study IRI 2013 Consumer Eating Study
  4. 4. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. TOP%SCORES%$1.3(Trillion(spent(in(ea&ng(and(drinking(in( a(diverse(landscape( The(quest(for(simple(ingredients(and(fresh(products(is( providing(opportuni&es(for(the(baking(community(to( communicate(with(and(serve(American(shoppers( Products(associated(with(nutri&on(fueling(growth( Consumers(across(genera&ons(have(a(variety(of(ea&ng( trends(that(will(impact(growth(over(the(next(5(years(
  5. 5. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Consumers(are(spending(over(( $1.3%Trillion%( in(the(ea&ng(landscape( 42% Retail - MULO + C F&B 20% Limited Service Restaurants 6% Travel & Leisure 3% Retail Hosts 1% Business & Industry 18% Full Service Restaurants 10% All Other
  6. 6. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. THE%EATING%LANDSCAPE%IS%DIVERSE% Websites%
  7. 7. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Food%Trucks% THE%EATING%LANDSCAPE%IS%DIVERSE%
  8. 8. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Restaurants% THE%EATING%LANDSCAPE%IS%DIVERSE%
  9. 9. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. VENDING%MACHINES%HAVE%EVOLVED%TO%ADDRESS% CONSUMER%NEEDS%AND%DEMAND%MOMENTS%
  10. 10. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. PAST%AND%PRESENT%TEAMS:% Household(dynamics(have(resulted(in(shiSs(in(cooking(and(ea&ng(behavior( 1950s Singles%Living%Alone:%9.3%( Married%Couples%w/%Kids:(55.1%( Married%Couples%w/o%Kids:(23%( 5+%person%HH:(21.4%( Average%HH%Spend%on%Food%Per%Week:%$23( TV#dinners,#created#by#C.A.#Swanson#&#Sons,# were#introduced#in#1953.# 1970s% (Singles%Living%Alone:%17.1%( Married%Couples%w/%Kids:(40.3%( Married%Couples%w/o%Kids:(30.3%( 5+%person%HH:(20.9%( Average%HH%Spend%on%Food%Per%Week:%$37( In#1971,#the#Quarter#Pounder#premiered# at#McDonald’s#for#53#cents.# 1990s Singles%Living%Alone:%24.6%( Married%Couples%w/%Kids:(26.3%( Married%Couples%w/o%Kids:(29.8%( 5+%person%HH:(10.4%( Average%HH%Spend%on%Food%Per%Week:%$106( 1993#marks#the#launch#of#SnackWell’s# reducedJfat#cookies.# 2000s% (Singles%Living%Alone:%27.5%( Married%Couples%w/%Kids:(19.6%( Married%Couples%w/o%Kids:(29.1%( 5+%person%HH:(9.6%( Average%HH%Spend%on%Food%Per%Week:%$151( Home#delivery#of#grocery#items#is#launched# by#a#major#eJcommerce#company#in#2007.# Source:(www.census.gov;(www.gallup.com(
  11. 11. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. EVOLUTION%OF%% COOKING%AND%EATING% The%“Then”%Team% Tried and true family recipes Three meals a day Cooking as a chore Source: WBTB Shopping Study, November 2014
  12. 12. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. The(U.S.(Shopper(is(( Becoming(More(Diverse( 309M USA Population 2010 3M White 10% growth 13M Hispanic 53% growth 4M Black 16% growth 4M Asian 15% growth 1M Other 5% growth Hispanics(will(account(for(( 53%%of%populaon%growth% 334M USA Population 2020
  13. 13. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. PLAYERS%HAVE%CHANGED%]%% More(people(working(and(not(re&ring(at(65(
  14. 14. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Consumers(want(to(consume(fresher(( foods(as(part(of(their(wellness(goals( Source:(Na&onal(Consumer(Panel(Survey:(Total(US:(CY(2013( Health and Wellness Trends Being physically fit & active Consuming fresher foods Consuming more Gluten-free foods Feeling good about yourself Portion control Buying organic / natural products Not being overweight Cooking at home / eating with family
  15. 15. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. EATING%OCCASIONS( HAVE%CHANGED% “I%eat%3%square%meals%% a%day%and%no%snacks”% “I%eat%3%square%meals% and%several%snacks”% “I%eat%4]5%mini%meals”% “I%eat%on%the%run%and%grab% food%when%I%have%a%chance”%
  16. 16. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. LEADING%TO%“TODAY’S”%TEAM% COOKING%AND%EATING%STYLE% “Social” recipes Hybrid homemade & meal preparation Cooking is fun Source: WBTB Shopping Study, November 2014
  17. 17. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. We are obsessed with food
  18. 18. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Q:%Family(commitments/( priori&es% Q:%What(&me(is(it?% Q:%Who(is(ea&ng(( with(me?% Q:%Have(I(seen(any(( coupons(or(deals?% Q:%What(is(at(home(( in(the(fridge?% Q:%How(much(( money(do(I(have?% THE%TRICK%PLAY%FOR%THE% DECISION%OF%EATING]IN%OR% DINING]OUT%HAS%BECOME% COMPLICATED%
  19. 19. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. FOOD%SERVICE%GAME%PLAN%HAS%BEEN%WINNING%% FOR%THE%PAST%THREE%YEARS%(OUTPACING%RETAIL)% Food(( Service% Retail(f(( MULO+C( F&B( 2.4%( 4.0%( 3.1%( 3.3%( 3.9%( 5.1%( 3.3%( 1.8%( 2.7%( 2.9%( 2011( 2012( 2013( 2014( 2015( Dollar(Sales(Growth( Source: Technomic Industry Forecast & IRI Total Store Advantage
  20. 20. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. AT%RETAIL,%THE%PERIMETER% IS%BECOMING:% The(fulcrum(point(for(maximum( retail(differen&a&on( ( Base(for(deeper(and(more(engaging( customer(experiences( ( Focus(for(space(expansion(
  21. 21. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. WITH%PERIMETER% GROWTH%IS%+4.5%% Source: IRI FreshLook POS data, MULO, 52 weeks ending 11/29/2015
  22. 22. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. BAKERY%GAME%PLAN%HAS%BEEN%WINNING%% FOR%THE%PAST%TWO%YEARS%(OUTPACING%FOOD%&%BEV)% Bakery% MULO+C% F&B( MULO+C( 5.3( 3.5( 1.8( 2.8( 2.9( 6.7( 0.7( 0.6( 3.4( 3.1( 2011( 2012( 2013( 2014( 2015( Dollar(Sales(Growth(
  23. 23. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. GENERAL%% (+2.0%%YAGO)% BEVERAGES% (+5.4%YAGO)% FROZEN% (+1.3%%YAGO)% REFRIGERATED% (+2.5%%YAGO)% BAKERY%IS%COMING%ON%STRONG% Source:(CAGR(f(IRI(Infoscan(TSV(data:(CY(2010–(2015:(Total(US(–(MULO+C( BAKERY% (+3.1%%YAGO)% 4.2%% 3.7%% 2.9%% 2.5%% 1.6%% CAGR CAGR CAGR CAGR CAGR
  24. 24. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. THE%BAKERY%AISLE%IS%GROWING%FASTER%THAN%OTHER%BAKING%CATEGORIES% Bakery%Aisle% +2.9%% 5(Yr($(CAGR( Baking%Mixes% +3.1%% YAGO( Rfg%Baked%Goods% Fz%Baked%Goods% ]0.9%% 5(Yr($(CAGR( ]6.4%% YAGO( ]0.2%% 5(Yr($(CAGR( ]0.5%% YAGO( +0.6%% 5(Yr($(CAGR( +1.1%% YAGO(
  25. 25. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. %%change%v.%YAGO( SWEET%NOT%SAVORY%IS%DRIVING%BAKERY’S%GROWTH%RATES% PIES%&%CAKES%+7.7%% FRESH%BREAD%&%ROLLS%+1.1%% BAGELS%]0.3%% DONUTS%/%PASTRIES%+6.9%% BAKERY%SNACKS%+6.7%%
  26. 26. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Top%Growing%(%%change%v.%YAGO%&%5%Year%Dollar%Sales%CAGR)( MAJORITY%OF%GROWTH%OF%BAKERY/BAKED%GOODS%CATEGORIES% FALL%IN%THE%BAKERY%AISLE% PASTRY/DANISH/%%%%% COFFEE%CAKE% +5.0%% +4.5%%CAGR% PIECRUST%MIXES% +16.8%%% ]1.6%%CAGR% FROZEN%COOKIE%DOUGH% +77.7%%% +29.7%%CAGR% RFG%PIES% +8.2%% ]2.0%%CAGR% PIES% +11.2%%% +5.6%%CAGR% CUPCAKES% +6.9%% +7.2%%CAGR% CAKES% +6.3%% +6.2%%CAGR% DONUTS% +5.4%% +4.8%%CAGR% MUFFINS% +14.3%% +5.7%%CAGR% ENGLISH%MUFFINS% +4.5%% +2.9%%CAGR%
  27. 27. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. PLAYS%OF%THE%DAY:% Millennials(&(Hispanics(
  28. 28. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Acculturated Hispanics 10% +53% THE%FACT%THAT%HISPANICS%AND%MILLENNIALS%ARE%THE%% FASTEST%GROWING%POPULATION%INDICATES%THE%NEED%TO%INNOVATE% Population by Key Generations% Source: ILD National Consumer Panel, Total US-All Outlets, Latest 52 wks ending Jan 24, 2016 10%% 21%% 18%% 22%% 5%% 25% +58% 21% 17% 3% +15% Millennials (18-34) Young Boomers (45-54) Older Boomers (55-64) Asians Bakery $ Dist. Pop Growth 2020 -12%
  29. 29. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. 25%%of(Millennials(eat(foods(that(are(( Cerfied%Organic% %vs.(( 17%%of(Young(Boomers(% 19%%of(Older(Boomers(
  30. 30. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. ON]THE]GO%AND%BUSIER%LIFESTYLES%ARE%LEAVING%LESS%TIME%FOR%THE%% YOUNGER%GENERATION%TO%STICK%TO%OLD%SCHOOL%FORMAL%MEALS% Millennials(look(for(( GREATER%% BREAKFAST%OPTIONS%% such(as(later(hours,(breakfasts(all( day,(ethnic(ingredients,(gourmet( op&ons(and(and(healthier( ingredients(
  31. 31. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Millennials(eat(out(( most(at(lunch% Four%smaller%meals%% a(day(at(nonf( tradi&onal(&mes%
  32. 32. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Source: ILD National Consumer Panel, Total US-MULO, Rolling 52 wks ending Mar 22, 2015, NBD Aligned more(dollars(per(trip(vs.(( Younger(&(Older(Boomers(( $10.67%vs.%$9.94%vs.%$8.91% Millennials% less(deal(reliant(vs.(( Younger(&(Older(Boomers(( 34.0%%vs.%35.9%%vs.%35.3%% NOT%ONLY%ARE%THEIR%EATING%HABITS% DIFFERENT,%THE%WAY%THEY%SHOP%AT%THE% SUPERMARKETS%IS%ALSO%NOTE%WORTHY%
  33. 33. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Source: ILD National Consumer Panel, Total US-MULO, Rolling 52 wks ending Mar 22, 2015, NBD Aligned NOT%ONLY%ARE%THEIR%EATING% HABITS%DIFFERENT,%THE%WAY%THEY% SHOP%AT%THE%SUPERMARKETS%IS% ALSO%NOTE%WORTHY% larger(basket(size( $65.27%vs.%$62.26% more(dollars(per(trip(( $10.03%vs.%$9.54% less(deal(reliant( 33.7%%vs.%35.5%% Hispanics%
  34. 34. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. LIFESTYLES%ARE%% FAST%CHANGING%% WITH%EVOLUTION%% OF%TECHNOLOGY% of(BifCultural(Hispanic( Millennials(look(for(recipes( online( ( 75%
  35. 35. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. PLAYS%OF%THE%DAY:% Health(&(Wellness(
  36. 36. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Source: IRI Infoscan TSV data: 52 Weeks Ending 1/24/16: Total US – MULO+C %%OF%TOTAL%BUSINESS%BY%CLAIM% CERTAIN%H&W%CLAIMS%ARE%MORE%ESTABLISHED%IN%BAKERY% TOTAL%BAKERY% TOTAL%FOOD%&% BEV% 15%( 11%( 14%( 9%( 14%( 9%( 6%( 4%( 4%( 3%(
  37. 37. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Trending QUEST%FOR%WELLNESS%IS%BOOSTING%CLAIMS%THAT%ALIGN%TO%HIS%OR%HER%NEEDS% Trailing Dairy( Omega( Gluten( Free(( No(Added( Preserva&ves(( USDA( Organic( All( Natural( High Source Protein Source/( Contains( Carbs( Nonf GMO( Verified( 100%( Whole( Grain( Net( Carb( Fiber( OMEGA( DHA/( EPA( No/Low/ Less( Sodium( Sugar( Calories/( Serving( Grain Blends Artificial Sweetener
  38. 38. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Top%H&W%Claims%Ranked%on%Dollar%Sales%%%Chg%vs%YA% SOME%CLAIMS%ARE%GROWING%MORE%QUICKLY%IN%BAKERY%
  39. 39. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. HEALTH%&%WELLNESS%TRENDS%CONTINUE%TO%INCREASE% Fears They Won’t Like Natural/Organic Products Proud of Buying Natural/Organic Products True Believers Enlightened Environmentalists Strapped Seekers Indifferent Traditionalists Healthy Realists Resistant Non-Believers Struggling Switchers 10% 10% 26% 15% 16%13%10% Full(Spectrum(of(Natural/Organic(Buyers( Source: IRI/Spins NaturalLink segmentation; IRI Consumer panel IRI FreshLook POS data; MULO, 52 weeks ending 11/29/2015, IRI analysis 10% 10%
  40. 40. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. True%Believers% $70K( College(/(( Post(Grad( West( 42(avg.(age( 75%(Caucasian( My(Top(3(Priori&es(for…( Willing(to(Pay(More(For…( What(Holds(Me(Back( My(Sources(of(Info.( Food & Beverage Organic Non-GMO All Natural Eco-Friendly Fair Trade •  Expense(of(natural/organic( products( •  Availability(of(natural/organic( op&ons(at(local(store( •  No(allfnatural/organic(op&ons( available(for(products(I(like( Source: IRI/Spins NaturalLink segmentation; IRI Consumer panel Food & Beverage Made w/all natural ingredients Made w/organic ingredients Best taste
  41. 41. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Enlightened%Environmentalists% $59K( Post(Grad( NE/West( 61(avg.(age( 77%(Caucasian( Skew(African(American( My(Top(3(Priori&es(for…( Willing(to(Pay(More(For…( What(Holds(Me(Back( My(Sources(of(Info.( Food & Beverage Made w/all natural ingredients Best Taste Made w/organic ingredients Food & Beverage Organic All Natural Non-GMO Eco-Friendly Fair Trade •  Expense(of(natural/organic( products( •  Availability(of(natural/organic( op&ons(at(local(store( Celebrity(Chefs( ( Product(Labels( Source: IRI/Spins NaturalLink segmentation; IRI Consumer panel
  42. 42. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Healthy%Realists% $70K( Skews($100K+( College+( Throughout( U.S.( 39(avg.(age( 75%(Caucasian( My(Top(3(Priori&es(for…( Willing(to(Pay(More(For…( What(Holds(Me(Back( My(Sources(of(Info.( Food(&(Beverage( Best(taste( Made(w/all(natural(ingredients( Is(on(sale/coupon( Food & Beverage All Natural •  Availability(of(natural/organic( op&ons(at(local(store( Source: IRI/Spins NaturalLink segmentation; IRI Consumer panel
  43. 43. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. PLAYS%OF%THE%DAY:% Retail(
  44. 44. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. FOOD% 62%% SPECIALTY% 2%( FOOD%AND%MASS%HAVE%THE%LARGEST%SHARE%OF%WALLET% FOR%BAKERY% MASS% 25%% CLUB% 8%( DOLLAR% 2%( Source: ILD National Consumer Panel, Total US-All Outlets, 52 Weeks ending 1/24/16 ALL%OTHER% 1%(
  45. 45. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. MASS%TAKES%THE%GOLD%FOR%GROWTH% %%CHANGE%VS%YAGO% MASS% 3.4%% DOLLAR% 2.6%% GROCERY% 2.3%% Source: ILD National Consumer Panel, Total US-All Outlets, 52 Weeks ending 1/24/16, NBD Aligned
  46. 46. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. FOOD% $/Buyer( $(Trip( Trips( SPECIALTY% $/Buyer( $(Trip( Trips( MORE%FREQUENT%BAKERY%TRIPS%IS%ONE%OF%THE%DRIVERS% MASS% $/Buyer( $(Trip( Trips( CLUB% $/Buyer( $(Trip( Trips( DOLLAR% $/Buyer( $(Trip( Trips( MILITARY% $/Buyer( $(Trip( Trips( Source: ILD National Consumer Panel, Total US-All Outlets, 52 Weeks ending 1/24/16, NBD Aligned DRUG% $/Buyer( $(Trip( Trips(
  47. 47. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. RETAILERS%HAVE%EVOLVED%PERIMETER%OFFERINGS%INTO%4%MODELS% Sit%Down% Restaurants% ( Ltd.(table(service( ( Mul&ple(dayparts( Sophiscated% Staons% ( Refined(op&ons( ( Café(sea&ng( ( Easy%Meals% ( Takeout(or(( home(meal(( replacement( ( Limited%% Offerings% ( Simple(meals(or(daypart( occasions(
  48. 48. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. MAKING%SHOPPING%AN%EXPERIENCE%
  49. 49. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Individual Desserts +18% over previous year EMERGING%TRENDS% Personalization Entertainment Customization (breads/cakes, etc)
  50. 50. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. Projecting retail bakery sales to be +$28 Billion in 2020 WITH%ALL%OF%THESE%TRENDS,%THE%FUTURE% LOOKS%BRIGHT%FOR%BAKING%AT%RETAIL%%
  51. 51. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. HOW%TO%WIN%GOING%FORWARD% 1%Nutri&on(and(Wellness( Consumers(want(cleaner(ea&ng(and(smarter(food(&( beverage(choices(and(are(drawn(to(the(perimeter(( •  Highlight(how(your(products(fit(into(a(healthy(lifestyle(( •  Tie(Bakery(products(to(restfoffstore(to(deliver( solu&ons(for(shoppers( ( Use(storeflevel(insight(into(current(and(poten&al( shoppers(to(iden&fy(customize(by(store(
  52. 52. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. CAPTURE%YOUR%GROWTH%OPPORTUNITIES% 2% Convenient(and(Simple(( Consumers(are(foodfsavvy(but(&mefstarved( ( Strive(for(the(‘easy(buqon’(of(meal(solu&ons(–(convenient( and(simple( ( Let(shoppers(quickly(assemble(meals(and(clearly( demonstrate(the(&me(savings(
  53. 53. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. CAPTURE%YOUR%GROWTH%OPPORTUNITIES% 3%Tailor(Made(Innova&on(&(Messaging( Leverage(personaliza&on,(entertainment(and( customiza&on(to(target(different(consumer(segments( ( Foster(and(broaden(the(rela&onship(with(Millennial( consumers(and(their(very(diverse(flavor(profiles( ( Engage(shoppers(by(keeping(things(interes&ng(and(new(
  54. 54. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. CAPTURE%YOUR%GROWTH%OPPORTUNITIES% 4%Iden&fy(Ways(To(Reach(Each(Genera&on( Inform(Millennials(about(the(exci&ng(flavors(and( different(food(combina&on(ideas(with(baking(items( Significant(crossfselling(benefits(by(u&lizing(infstore( demonstra&ons(and(cooking(classes(infstore( Merchandise(to(the(households(of(today,(which(are( increasingly(smaller(households,(single(parent( families,(and(mul&fcultural(families.(
  55. 55. Copyright ©2016 Information Resources, Inc. (IRI). Confidential and proprietary. THANK%YOU!% Sally%Lyons%Wyaq% Sally.lyonswyaq@iriworldwide.com%
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