Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
UNIQUE CHARACTERISTICS OF AGEING
CONSUMERS AND OPPORTUNITIES FOR THE
FOOD AND BEVERAGE MARKET
VITA FOODS ASIA, SEPTEMBER 2...
© Euromonitor International
2
About Euromonitor International
UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES...
© Euromonitor International
3UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET
MARKET OVERVIEW
ACTIVE AGEING
WHERE ARE OPPORTUNITIES
WHO ARE CONSUMERS
JAPAN
OUTLOOK
600MILLION PEOPLE
AGED OVER 65 IN
2013 GLOBALLY
Japan
THE WORLD’S
OLDEST COUNTRY
WITH MEAN AGE OF
45 IN 2013
56%
OF GLOBAL...
© Euromonitor International
6
Asia is ageing
UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEV...
© Euromonitor International
7
Older population displays unique characteristics
UNIQUE CHARACTERISTICS OF AGEING CONSUMERS ...
INTRODUCTION
ACTIVE AGEING
WHERE ARE OPPORTUNITIES
WHO ARE CONSUMERS
JAPAN
OUTLOOK
© Euromonitor International
9
Life Expectancy and Healthy Life Expectancy: A Seven Year Gap
UNIQUE CHARACTERISTICS OF AGEI...
INTRODUCTION
ACTIVE AGEING
WHERE ARE OPPORTUNITIES
WHO ARE CONSUMERS
JAPAN
OUTLOOK
© Euromonitor International
11
Enriched nutrition
Extra health benefits
Easy to consume
Dairy products have benefits for a...
© Euromonitor International
12
Milk - Japan Drinking Yoghurt - PhilippinesPowdered milk - Malaysia
New product development...
© Euromonitor International
13
• More consumers now know of the claimed benefits of antioxidants
Increasing awareness of a...
© Euromonitor International
14
Products with high antioxidants continue to grow
UNIQUE CHARACTERISTICS OF AGEING CONSUMERS...
© Euromonitor International
15
Superfruit Juice - India Ready to Drink Green Tea
- Malaysia
Juice Drink- Thailand
New prod...
© Euromonitor International
16
Collagen is the star ingredient for anti-ageing in Asia Pacific
UNIQUE CHARACTERISTICS OF A...
© Euromonitor International
17
Collagen also positioned to help bone and joint health
UNIQUE CHARACTERISTICS OF AGEING CON...
INTRODUCTION
ACTIVE AGEING
WHERE ARE OPPORTUNITIES
WHO ARE CONSUMERS
JAPAN
OUTLOOK
© Euromonitor International
19UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET
Ke...
INTRODUCTION
ACTIVE AGEING
WHERE ARE OPPORTUNITIES
WHO ARE CONSUMERS
JAPAN
OUTLOOK
© Euromonitor International
21
The oldest country in the world with mean age of 45 in 2013
High life expectancy of 82.9 ...
© Euromonitor International
22
Metabolic
syndrome
Locomotive
syndrome
Japan: A new key term is emerging
CONSUMER TRENDS IN...
© Euromonitor International
23
Japan: FOSHU supports local labelling trends
UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND...
INTRODUCTION
ACTIVE AGEING
WHERE ARE OPPORTUNITIES
WHO ARE CONSUMERS
JAPAN
OUTLOOK
© Euromonitor International
25
Fortified/Functional products have exciting opportunities
UNIQUE CHARACTERISTICS OF AGEING ...
© Euromonitor International
26
Challenges
UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERA...
© Euromonitor International
27
Active ageing
Dairy
Products
Antioxidants/
Collagen
Japan
Key takeaways
UNIQUE CHARACTERIST...
THANK YOU FOR LISTENING
Minji Kim
Research Analyst
Minji.kim@euromonitor.com.sg
© Euromonitor International
29APPENDIX
Food Intolerance (FI)
Organic (O)
• O+FF, O+BFY, O+NH
Fortified/Functional (FF)
• F...
© Euromonitor International
30
Digestive
Health
Probioti
cs
Prebioti
cs
Fibre
Weight
Control
Fibre
for
satiety
Fabuless
- ...
AFRIS. AsianFoodRegulationInformationService.
We have the largest database of Asian food regulations in the world and it’s...
Upcoming SlideShare
Loading in …5
×

Unique Characteristics of Ageing Consumers

94 views

Published on

Opportunities for Food and Beverage Market

Published in: Food
  • Be the first to comment

  • Be the first to like this

Unique Characteristics of Ageing Consumers

  1. 1. UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR THE FOOD AND BEVERAGE MARKET VITA FOODS ASIA, SEPTEMBER 2014 MINJI KIM RESEARCH ANALYST
  2. 2. © Euromonitor International 2 About Euromonitor International UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET • Strategic research for over 20 industries • Extensive network of analysts in 80 countries • Global presence, local coverage London Chicago Singapore Cape TownSantiago Dubai Vilnius Shanghai Tokyo Sydney Bangalore São Paulo
  3. 3. © Euromonitor International 3UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET
  4. 4. MARKET OVERVIEW ACTIVE AGEING WHERE ARE OPPORTUNITIES WHO ARE CONSUMERS JAPAN OUTLOOK
  5. 5. 600MILLION PEOPLE AGED OVER 65 IN 2013 GLOBALLY Japan THE WORLD’S OLDEST COUNTRY WITH MEAN AGE OF 45 IN 2013 56% OF GLOBAL POPULATION AGED OVER 65 IS FROM ASIA PACIFIC IN 2013
  6. 6. © Euromonitor International 6 Asia is ageing UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 20082009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 %shareoftotalpopulation Population Aged 60+ Population Aged 50-59 Population Aged 40-49 Population Aged 30-39 Population Aged 20-29 Population Aged 0-19
  7. 7. © Euromonitor International 7 Older population displays unique characteristics UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET Bargain hunter Focus on the necessary Health is key Time to spare
  8. 8. INTRODUCTION ACTIVE AGEING WHERE ARE OPPORTUNITIES WHO ARE CONSUMERS JAPAN OUTLOOK
  9. 9. © Euromonitor International 9 Life Expectancy and Healthy Life Expectancy: A Seven Year Gap UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET Life Expectancy vs Healthy Life Expectancy 2013 Active Ageing
  10. 10. INTRODUCTION ACTIVE AGEING WHERE ARE OPPORTUNITIES WHO ARE CONSUMERS JAPAN OUTLOOK
  11. 11. © Euromonitor International 11 Enriched nutrition Extra health benefits Easy to consume Dairy products have benefits for ageing population UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET
  12. 12. © Euromonitor International 12 Milk - Japan Drinking Yoghurt - PhilippinesPowdered milk - Malaysia New product developments UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET US$1.2 per 200 ml Fortified with Vitamin E and Fibre Cholesterol free Launched in April 2014 US$4.4 per box of seven sachets US$3.8 per 6 bottles of 100 ml Launched in October 2013 Fortified with Plant stanol ester (PSE) clinically proven to lower bad cholesterol (LDL) levels Launched in September 2012 Fortified with Omega Effective in reducing one’s cholesterol level by 7% in 30 days, by drinking one glass of the product dailySource: Euromonitor International Source: New Straits Times Malaysia Source: Euromonitor International
  13. 13. © Euromonitor International 13 • More consumers now know of the claimed benefits of antioxidants Increasing awareness of antioxidants in Asia UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET Anti-aging properties Prevent or slow the oxidartive damage Urinary tract health May prevent formation of age spots Heart health benefits Potential anti-cancer action Enhanced immune system
  14. 14. © Euromonitor International 14 Products with high antioxidants continue to grow UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET 0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 Superfruit Juice Ready-to-drink Green Tea Green Tea (Hot drink) Nuts US$billion,constant2013prices,Fixed exchangerates Retail value sales in 2008/2013/2018 2008 2013 2018
  15. 15. © Euromonitor International 15 Superfruit Juice - India Ready to Drink Green Tea - Malaysia Juice Drink- Thailand New product developments UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET US$1.7 per litre Strawberry and plum juice to offer nutrient richness and antioxidant qualities Launched in June 2013 US$ 0.9 per 500ml Launched in September 2013 It is available in acerola cherry, oranges and black current Positioning in beauty from within Launched in June 2013 Positioning in general wellbeing High in antioxidants Source: http://www.matichon.co.th/news_detail.php?news id=1379409680&grpid=no&catid=&subcatid=Source: Euromonitor International Source: Euromonitor International US$0.80 per 330ml
  16. 16. © Euromonitor International 16 Collagen is the star ingredient for anti-ageing in Asia Pacific UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET 111.1 147.4 2008 2013 Beauty From Within – Asia Pacific Retail Value RSP, US$ million Source: http://www.meiji.com.sg/subcategory.p hp?subcat_id=63 Source:: http://news.naver.com/main/read.nhn? mode=LSD&mid=sec&sid1=103&oid=14 3&aid=0002086635
  17. 17. © Euromonitor International 17 Collagen also positioned to help bone and joint health UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET Skin Joints Muscles Body composition
  18. 18. INTRODUCTION ACTIVE AGEING WHERE ARE OPPORTUNITIES WHO ARE CONSUMERS JAPAN OUTLOOK
  19. 19. © Euromonitor International 19UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET Key opportunity markets: The wealthy, healthy and ready to spend (5) - 5 10 15 20 25 30 35 40 0 10 20 30 40 50 60 70 80 90 Healthy Life Expectancy and Population 2013 Hong Kong Thailand South Korea Singapore China Japan Taiwan Malaysia India Healthy life expectancy Disposableincomepercapita;US$‘000 Note: Bubble size represents relative total number of population over 65+ in 2013 Indonesia Philippines Vietnam
  20. 20. INTRODUCTION ACTIVE AGEING WHERE ARE OPPORTUNITIES WHO ARE CONSUMERS JAPAN OUTLOOK
  21. 21. © Euromonitor International 21 The oldest country in the world with mean age of 45 in 2013 High life expectancy of 82.9 and healthy life expectancy of 76.7 Japan – a case study UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET source: http://www.meiji.co.jp/english/business_guide/
  22. 22. © Euromonitor International 22 Metabolic syndrome Locomotive syndrome Japan: A new key term is emerging CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY
  23. 23. © Euromonitor International 23 Japan: FOSHU supports local labelling trends UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET FOSHU: Food for Special Health Uses Launched by the Ministry of Health, Labour and Welfare in 1991 Individually approved ingredients to carry various health claims Blood cholesterol level • Chitosan • Soybean protein • Degraded sodium alginate Osteogenesis • Soybean isoflavone • Milk basic protein Blood sugar level • Indigestible dextrin • Wheat albumin • Guava tea polyphenol • L-arabiose Gastrointestinal conditions • Oligosaccharides • Lactose • Bifidobacteria • Lactic acid bacteria • Dietary fiber 8 ingestible dextrin • Polydextrol • Guar gum • Psyllium seed coat
  24. 24. INTRODUCTION ACTIVE AGEING WHERE ARE OPPORTUNITIES WHO ARE CONSUMERS JAPAN OUTLOOK
  25. 25. © Euromonitor International 25 Fortified/Functional products have exciting opportunities UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 0 20 40 60 80 100 120 Vitamins and Dietary Supplements Herbal/Traditional Products Better For You Fortified/Functional 2013-18CAGR% Retail value sales in 2013 and 2013-18 CAGR growth RetailvalueRSP,US$billion,Currentprices
  26. 26. © Euromonitor International 26 Challenges UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET Maintaining high quality Regulation Alternative products
  27. 27. © Euromonitor International 27 Active ageing Dairy Products Antioxidants/ Collagen Japan Key takeaways UNIQUE CHARACTERISTICS OF AGEING CONSUMERS AND OPPORTUNITIES FOR FOOD AND BEVERAGE MARKET
  28. 28. THANK YOU FOR LISTENING Minji Kim Research Analyst Minji.kim@euromonitor.com.sg
  29. 29. © Euromonitor International 29APPENDIX Food Intolerance (FI) Organic (O) • O+FF, O+BFY, O+NH Fortified/Functional (FF) • FF+BFY, FF+NH Better For You (BFY) • BFY+NH • Fat(4) SugarCarbsSalt (1) Naturally Healthy (NH) Health and Wellness Taxonomy Exceptions: Yoghurt: - FF most important Spreadable Oils & Fats: - FF most important Breakfast Cereals: - FF least important because all cereals are fortified as the industry standard
  30. 30. © Euromonitor International 30 Digestive Health Probioti cs Prebioti cs Fibre Weight Control Fibre for satiety Fabuless - satiety CLA L’Carnit ine - fat burning High protein Green tea extract Konjac mannan Heart Health Plant sterols/ stanols Omega- 3 ALA, DHA, EPA Peptides Beta glucans Soluble fibre Soy proteins Folate Vit K Pectins Bone and Teeth Sugar- free gum Calcium Fluoride Vit D Beauty from Within Collagen CoQ10 Lycopen e Antioxid ants Beta- carotene Vit C Seleniu m Vit B2, B3, B7 Zinc Vit ACoQ10 Vit E APPENDIX Focus on ingredients and prime positioning Aloe Vera Immune Support Vit C Anti- oxidants Probioti cs Vit D Seleniu m Vit B 12 Brain Health Omega- 3 ALA, DHA, EPA Caffeine CoQ10 Vit B1, B3, B6, B7, B12 Magnesi um Energy / Sport Nutrition Whey protein Creatine Magnesi um Electrolit es Proteins Vit B6
  31. 31. AFRIS. AsianFoodRegulationInformationService. We have the largest database of Asian food regulations in the world and it’s FREE to use. We publish a range of communication services, list a very large number of food events and online educational webinars and continue to grow our Digital Library. We look forward to hearing from you soon! www.asianfoodreg.com adrienna@asianfoodreg.com

×