Priorities in The Philippines        Edith de Leon Philippines Food Chamber
EDITH A. DE LEONPresident, PH Food Chamber           06 September 2012            Jakarta, Indonesia
   PCFMI: Philippine Chamber of Food Manufacturers,    Inc.   a.k.a. PH Food Chamber   Established and incorporated by ...
Ajinomoto Philippines Inc.. • A. Tung Chingco Trading Inc. • BNC IngredientsCorporation • Coca-Cola Export Corporation • C...
1. Health and Nutrition ◦ Building a Healthy Nation: Helping addressing the   health and nutrition issues of the country  ...
2. Food Safety, Food Security ◦ Access to safe, high quality nutritious food for a   healthy life    Food standards, GMP,...
3.   Advocate, Promote and Protect Fair Trade Practices     ◦ From farm to fork     ◦ Serve as voice of industry in the es...
   Signed August 18, 2009, IRRs signed March    14, 2011   Renamed BFAD to FDA   Objectives: Enhance and strengthen the...
   Causes:    ◦ Lack of resources from the PH FDA    ◦ Differing interpretations of the laws and guidelines   Impact:   ...
   Provided temporary manpower assistance to the PH    FDA for administrative work   Dialogue with national government t...
Date of expiration     46.0%Nutrition facts        45.8%Ingredients            38.3%* Multiple responses
Nutrition content     73.4%Calorie per serving   26.1%Amount per serving    10.5%
Consumers seek for trustworthy information.
 Mandatory for:  • For food for special dietary use  • Food with nutritional claims  • Fortified or enriched foods Nutri...
Lack of harmonized regulation in ASEAN countriesnecessitates use of different labels for each exportcountry  ◦   Costly  ◦...
   GDA not yet accepted as front-of-pack   PH DOH commissioned two NGOs to come up with a    local version of the FOP   ...
To have the logo, a product must satisfy all criteria for NORMAL levels    (based on Recommended Values per 100 kcal of th...
   “Flagging” a food as healthy could be misinterpreted as    okay for unlimited consumption.   Focus on individual food...
• There are no “good” food or “bad” food.   • All food and beverages can be part of an active, healthy     lifestyle that ...
   Science-based / Fact-based / Portion-based    ◦ gives best guidance from a nutritional point of view, based on overall...
   Past: Import finished counterfeit products. Big local    distributors.   Present: Import packaging, print and pack lo...
   PH Department of Justice issued an opinion that the    FDA has the mandate and authority to prohibit the    use of any...
Working together with stakeholders for a better, healthier nation.                   PHILIPPINE FOOD INDUSTRY:            ...
Priorities in the Philippines 2012
Priorities in the Philippines 2012
Priorities in the Philippines 2012
Priorities in the Philippines 2012
Priorities in the Philippines 2012
Priorities in the Philippines 2012
Priorities in the Philippines 2012
Priorities in the Philippines 2012
Priorities in the Philippines 2012
Priorities in the Philippines 2012
Priorities in the Philippines 2012
Priorities in the Philippines 2012
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Priorities in the Philippines 2012

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Food Industry Summit organised by Food Industry Asia (www.foodindustry.asia) : 06 September 2012

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Priorities in the Philippines 2012

  1. 1. Priorities in The Philippines Edith de Leon Philippines Food Chamber
  2. 2. EDITH A. DE LEONPresident, PH Food Chamber 06 September 2012 Jakarta, Indonesia
  3. 3.  PCFMI: Philippine Chamber of Food Manufacturers, Inc. a.k.a. PH Food Chamber Established and incorporated by some of the leading F&B companies in the PH on December 5, 1959, or about 52 years ago Remains to be the biggest and most trusted and most respected voice of the food industry in the PH
  4. 4. Ajinomoto Philippines Inc.. • A. Tung Chingco Trading Inc. • BNC IngredientsCorporation • Coca-Cola Export Corporation • Commonwealth Foods Inc. •Cornell Ingredients Corporation • Del Monte Philippines Inc. • Edward KellerPhilippines Inc. • Essentiel International Ingredients Corporation • FonterraBrands Philippines Inc. • Gardenia Bakeries Philippines Inc. • Genosi Inc. •Handyware Philippines Inc. • International Flavors & Fragrances Phil. Inc. •Intertek Testing Services Phil. Inc. • Jollibee Food Corporation • Kawsek Inc. •King Sue Ham & Sausage Factory • Kraft Foods Philippines Inc. • La Frutera Inc.• Leslie Corporation • LNA Management Group Corporation • Mead JohnsonNutrition Philippines • Monde Nissin Corporation • Monsanto Philippines •Nestle Philippines Inc. • Newton Food Products • New Zealand Creamery •Nutriasia Inc. • Oriental Tin Can & Metal Sheet Manufacturing • PepsiCo •Promesso Business Solutions • Reno Foods Inc. • RFM Corporation • San PabloManufacturing Corporation • San Miguel Corporation • San Miguel Foods Inc.Sensient Philippines Inc. • Sentrotek Corporation • Splash Corporation • SysuInternational Inc. • Trully Natural Food Corporation • Unilever Philippines •Universal Robina Corporation • Wyeth Philippines Inc.
  5. 5. 1. Health and Nutrition ◦ Building a Healthy Nation: Helping addressing the health and nutrition issues of the country  Product reformulation, food fortification, consumer education for a healthy lifestyle, responsible communication  Multi-stakeholder partnerships
  6. 6. 2. Food Safety, Food Security ◦ Access to safe, high quality nutritious food for a healthy life  Food standards, GMP, sustainability and defense, the responsible use of environment and natural resources  Effective communication of scientific information and consumer education towards a healthy lifestyle
  7. 7. 3. Advocate, Promote and Protect Fair Trade Practices ◦ From farm to fork ◦ Serve as voice of industry in the establishment of or amendments to food regulations, ensuring these are harmonized with international guidelines, to remove trade barriers while ensuring availability of nutritious safe food and utmost consumer protection4. Training, Development and Support o Sharing of best practices among members
  8. 8.  Signed August 18, 2009, IRRs signed March 14, 2011 Renamed BFAD to FDA Objectives: Enhance and strengthen the admin and technical capacity of the FDA in the regulation of establishments and products
  9. 9.  Causes: ◦ Lack of resources from the PH FDA ◦ Differing interpretations of the laws and guidelines Impact: ◦ Delays in new product launches ◦ Challenges in imports-exports due to increased / unclear documentation requirements ◦ Lost sales, out-of-stock or overstock situations
  10. 10.  Provided temporary manpower assistance to the PH FDA for administrative work Dialogue with national government to help expedite release of funds to support the building up of manpower and other resources needed by the PH FDA Regular dialogue with the authorities to better understand the new or revised requirements Training Partnerships
  11. 11. Date of expiration 46.0%Nutrition facts 45.8%Ingredients 38.3%* Multiple responses
  12. 12. Nutrition content 73.4%Calorie per serving 26.1%Amount per serving 10.5%
  13. 13. Consumers seek for trustworthy information.
  14. 14.  Mandatory for: • For food for special dietary use • Food with nutritional claims • Fortified or enriched foods Nutrients to be listed: • Energy • Fat • Carbohydrates • Protein • Other fortified nutrients Allows Nutrient Content Claims Uses local Nutrient Reference Value (RENI)
  15. 15. Lack of harmonized regulation in ASEAN countriesnecessitates use of different labels for each exportcountry ◦ Costly ◦ Higher risks of non-compliance by distributors ◦ Logistical issues ◦ Longer registration leadtimes  Need to negotiate with FDA  Need to support labeling claims with strong evidence
  16. 16.  GDA not yet accepted as front-of-pack PH DOH commissioned two NGOs to come up with a local version of the FOP ◦ NDAP – Nutritionists Dieticians of the Philippines ◦ PCP – Philippine College of Physicians WISE EAT seal: DOH NDAP PCP
  17. 17. To have the logo, a product must satisfy all criteria for NORMAL levels (based on Recommended Values per 100 kcal of the product) Sugars Fat Sodium Cholesterol <5g / 100 kcal <5g/ 100 kcal <134mg / 100kcal <16.7mg / 100kcal and….must satisfy AT LEAST ONE of the following conditions based on Codex Nutrient Max. level to claim “low in” Fat 3g /100g; 1.5g/100ml Saturated Fat 1.5g / 100g solids; 0.75g/100ml;equal to less than 10% of calorie content Cholesterol 0.02g/100g; 0.01g/100ml; equal to or less than 0.005g/100g Sodium Equal to less than 0.12g (Low), 0.04g (Very Low) or 0.005g (Free) / 100 g Sugars Equal to or less than 5g /100 g or 2.5g/100ml (Low) or 0.5g/100g or 0.5g/100ml (Free) Source of Fiber: 3g/100g or 1.5g/100kcal High in Fiber: 6g/ 100g or 3g/100kcal
  18. 18.  “Flagging” a food as healthy could be misinterpreted as okay for unlimited consumption. Focus on individual foods rather than the context of the total diet Based on 100 kcal portions, rather than what people normally consume. Has not been thoroughly tested for its effectiveness. The scheme could be viewed as a barrier to trade, given there is no use of a similar scheme in the ASEAN region.
  19. 19. • There are no “good” food or “bad” food. • All food and beverages can be part of an active, healthy lifestyle that includes a sensible, balanced diet and regular physical activity.• People consume many different foods and beverages, so no one single food or beverage alone is responsible for people being overweight or obese. • Individual foods as part of a total diet• Calories consumed = Calories expended
  20. 20.  Science-based / Fact-based / Portion-based ◦ gives best guidance from a nutritional point of view, based on overall diet, not on consumption of an individual product. Simple and easy to implement Useful to consumers In line with fact-based approaches being applied on voluntary basis in most parts of the world
  21. 21.  Past: Import finished counterfeit products. Big local distributors. Present: Import packaging, print and pack locally. Multiple distribution points via the small stores and wet markets. Harder to crack down. PH FDA, together with the PH IPO and local police collaborating to solve the issue
  22. 22.  PH Department of Justice issued an opinion that the FDA has the mandate and authority to prohibit the use of any trademark if this contains claims which are not allowed by the FDA or if this can mislead consumers. Working closely with the Department of Trade and Industry – IPO to further clarify the basis for the opinion of the DOJ
  23. 23. Working together with stakeholders for a better, healthier nation. PHILIPPINE FOOD INDUSTRY: Our Priorities 06 September 2012 Jakarta, Indonesia

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