Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Open Innovation and Co-Creation

457 views

Published on

From Sara Lee

Published in: Food
  • Be the first to comment

  • Be the first to like this

Open Innovation and Co-Creation

  1. 1. Open innovation and co- creation with your fan base
  2. 2. Items •Open innovation •Case 1 : Using existing databases •Case 2 : Senseo co-creation •Case 3 : Pickwick co creation with Hyves •Case 4 : Pickwick and redesignme •Case 5 : Food service machines with Design Academy •Learning's
  3. 3. ‘Closed’ vs ‘Open’ Innovation  Powerful, proud organisation (‘all smart people work for us’)  Focus on control  Leadership to focus on R&D ROI  NIH syndrome prevalent  We create the best (and most) ideas in the industry  IP viewed as a powerful defensive tool  Conventional organisation structure  Highly confidential  Poor measurement system for potential of innovative ideas  ‘Pet’ projects kept alive for a long time  External connections are seen as ‘outsourcing R&D’  Only conventional business models are to be considered  In-licensing is a ‘last resort’
  4. 4.  Externally facing organisation with strong internal resources for ‘innovation realisation’  Focus on learning  External ‘connectedness’ is in the DNA of all people  R&D scorecard has ‘external connection’ as key score (incl. reward system)  Internally well connected organisation – external (and internal) ideas flow well throughout the organisation  Well defined technology needs  IP viewed as ‘innovation currency’  Innovation and business potential measurement processes to assess new ideas (‘weed & feed’ culture)  Confidential ‘openess’  Recognised presence at conference / exhibition / trade show arena  Open to JV, VC, angel investors, non-product opportunities (services, insurance), etc.  Bespoke individuals are appointed to lead external connection development with appropriate funding  Ability to quickly fill science, technology, facility and capability gaps  Highly dynamic in- and outlicensing activities ‘Closed’ vs ‘Open’ Innovation
  5. 5. What we want to know from to the outside world ? •We want to connect to people having technical solutions for needs we have – Needs are based on problems defined in technology roadmaps – Roadmaps are owned by the total innovation community (not only R&D) •We want to connect to any body who can suggest new ideas for our brands – Suggestions on problems from the marketing directors of the respective brands
  6. 6. Items •Open innovation •Case 1 : Using existing databases •Case 2 : Senseo co-creation •Case 3 : Pickwick co creation with Hyves •Case 4 : Pickwick and redesignme •Case 5 : Food service machines with Design Academy •Learning's
  7. 7. Our brands are very suitable to connect:
  8. 8. Case 1: Douwe Egberts 55+ consumers • 55+ consumers drink less coffee • Although it is related to health claims clear insights are lacking • Invitation e-mail send to 35000 55+ people form the DE database • 1000 people have logged on to participate • 500 people have registered their coffee drinking habits on the first few days
  9. 9. Case 1: Outline of the day…. Friday Sept 25th 2009 10-14 h business center •Two groups: factory visit and brainstorm activity in parallel •Presentation of created ideas to each other •Lots of coffee, cake, lunch.......Nice goodie bag
  10. 10. Items •Open innovation •Case 1 : Using existing databases •Case 2 : Senseo co-creation •Case 3 : Pickwick co creation with Hyves •Case 4 : Pickwick and redesignme •Case 5 : Food service machines with Design Academy •Learning's
  11. 11. Case 2 : Senseo & Libelle process DEC • Co-creation day FEBR • Panel explores flavours MRT/APR • Panel participates in workshop and is asked feedback on packaging Libelle Summer week • Selection of winning concept
  12. 12. Case 3 : Call for action in Libelle
  13. 13. Case 2: The cast • 22 women – Libelle Senseo panel • 4 DE marketers • 4 teams • Visualiser • Two facilitators • One problem owner
  14. 14. Case 2: The product
  15. 15. Items •Open innovation •Case 1 : Using existing databases •Case 2 : Senseo co-creation •Case 3 : Pickwick co creation with Hyves •Case 4 : Pickwick and redesignme •Case 5 : Food service machines with Design Academy •Learning's
  16. 16. Case 3 : Pickwick & Hyves •Joint co-creation with Hyves and Pickwick (40000 Pickwick brand lovers) – Dedicated panel – Hyves page for the co-creation process •Launch of Dutch tea blend
  17. 17. Items •Open innovation •Case 1 : Using existing databases •Case 2 : Senseo co-creation •Case 3 : Pickwick co creation with Hyves •Case 4 : Pickwick and redesignme •Case 5 : Food service machines with Design Academy •Learning's
  18. 18. Case 4: Pickwick on RedesignMe
  19. 19. Case 4: Pickwick on RedesignMe
  20. 20. Items •Open innovation •Case 1 : Using existing databases •Case 2 : Senseo co-creation •Case 3 : Pickwick co creation with Hyves •Case 4 : Pickwick and redesignme •Case 5 : Food service machines with Design Academy •Learning's
  21. 21. Items •Open innovation •Case 1 : Using existing databases •Case 2 : Senseo co-creation •Case 3 : Pickwick co creation with Hyves •Case 4 : Pickwick and redesignme •Case 5 : Food service machines with Design Academy •Learning's
  22. 22. Learning's •Use of existing communities works •Different communities give different perspectives – Consumers reflect – Designers look into the future •Connecting is fun and energizing
  23. 23. AFRIS. AsianFoodRegulationInformationService. We have the largest database of Asian food regulations in the world and it’s FREE to use. We publish a range of communication services, list a very large number of food events and online educational webinars and continue to grow our Digital Library. We look forward to hearing from you soon! www.asianfoodreg.com adrienna@asianfoodreg.com

×