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H.J. Heinz Company©
Mr. Cameron Dellar
Group Packaging Manager
Pack Innotech, 22-23 May 2013
Bangkok, Thailand
H.J. Heinz ...
H.J. Heinz Company©
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Designing Packaging Ease of Use for Improved Accessibility
Demographic Metrics
Design Relationships
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H.J. Heinz Company©
Accessibility Benchmarking Scale
+8 The product is universally easy to use. 95% of the population can
...
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Current Improved
Triangle and ‘tear
here’ enlarged
Enlarged product
description
Enlarged claims
Adj...
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Current Improved
Tab highlighted with
colour and ‘lift here’
added.
Clearer text.
H.J. Heinz Company©
Relationships
• Understand the demographic of the market
• Appreciate that eating occasions have chang...
H.J. Heinz Company©
Thank you
Questions?
21
AFRIS. AsianFoodRegulationInformationService.
We have the largest database of Asian food regulations in the world and it’s...
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Designing Packaging for Ease of Use

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Designing Packaging for Ease of Use

  1. 1. H.J. Heinz Company© Mr. Cameron Dellar Group Packaging Manager Pack Innotech, 22-23 May 2013 Bangkok, Thailand H.J. Heinz Company Designing Packaging for Ease of Use
  2. 2. H.J. Heinz Company© 2 Designing Packaging Ease of Use for Improved Accessibility Demographic Metrics Design Relationships
  3. 3. H.J. Heinz Company© 3
  4. 4. H.J. Heinz Company©
  5. 5. H.J. Heinz Company© 5
  6. 6. H.J. Heinz Company© 6
  7. 7. H.J. Heinz Company© 7
  8. 8. H.J. Heinz Company© 8
  9. 9. H.J. Heinz Company© 9
  10. 10. H.J. Heinz Company© 10
  11. 11. H.J. Heinz Company© Accessibility Benchmarking Scale +8 The product is universally easy to use. 95% of the population can access without use of a tool 0 Most consumers with functional limitations will require additional time or effort to use. 75% of the population can access without use of a tool -8 The product is impossible to access for people with functional limitations. Less than 60% can access without the use of a tool. 11
  12. 12. H.J. Heinz Company© 12
  13. 13. H.J. Heinz Company© 13
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  15. 15. H.J. Heinz Company© 15
  16. 16. H.J. Heinz Company© 16
  17. 17. H.J. Heinz Company© 17
  18. 18. H.J. Heinz Company© 18 Current Improved Triangle and ‘tear here’ enlarged Enlarged product description Enlarged claims Adjusted positioning of ™ and ©
  19. 19. H.J. Heinz Company© 19 Current Improved Tab highlighted with colour and ‘lift here’ added. Clearer text.
  20. 20. H.J. Heinz Company© Relationships • Understand the demographic of the market • Appreciate that eating occasions have changed • Evaluate the minimum Accessibility Score required • Work with your packaging equipment and packaging material suppliers • Independent assessments are critical to confirm that you are heading in the right direction 20
  21. 21. H.J. Heinz Company© Thank you Questions? 21
  22. 22. AFRIS. AsianFoodRegulationInformationService. We have the largest database of Asian food regulations in the world and it’s FREE to use. We publish a range of communication services, list a very large number of food events and online educational webinars and continue to grow our Digital Library. We look forward to hearing from you soon! www.asianfoodreg.com adrienna@asianfoodreg.com

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