An Update on Nutrition Labelling and       Claims in Singapore       Seminar and Workshop on Nutrition Labeling, Claims an...
Food Label and advertisement• Definitions   – “Label” means any tag, brand, mark, pictorial or other     descriptive matte...
Labelling and advertisementFood labels and advertisements         requirements  Food labels           AdvertisementsNutrit...
Nutrition labelling requirements• Nutrition Labelling     Only required when nutrition claims or permitted health     clai...
Additional labelling requirements        Nutrition Information PanelServings per package (here insert number of servings)*...
Exemptions• Food weighed, counted or measured• Food loosely packed at retailer’s premises
Nutrition claims• Nutrition claims  - refers to any representation which states,    suggests or implies that a food has   ...
Nutrition claims            Criteria for use:            Refer to Food regulations and            national nutrient claim ...
Vitamins/Minerals Claim• Vitamins/Minerals claims                                             Criteria for use:   a) Reg 1...
Health claims                   - nutrient function• Nutrient function claims   – Describe physiological role of     nutri...
Health claims       - nutrient specific diet-related• Nutrient specific diet-related claims   – Claims relating consumptio...
Health claims       - nutrient specific diet-related•   Criteria framework    General       Prerequisite - products must f...
Health claims    - nutrient specific diet-relatedExample:For a milk product to qualify to carry the claim,“A healthy diet ...
Health claims          - nutrient specific diet-relatedFood product: liquid milk                                          ...
Health claims                   - other function• Other function claims   - Specific beneficial effects of consumption of ...
Health claims                  - other function• Framework and principles for evaluation of health  claims in Singapore es...
Health claims                         - other function• Application for new health claims    Fill out application form (ht...
Prohibited claims• Prohibited claims     False or misleading statement, word, brand, picture or     mark     Claims which ...
Moving forward• Continue to monitor development of food labelling in  developed countries and Codex Committees, such as:  ...
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Current status of nutrition & health claims in singapore

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Current status of nutrition & health claims in singapore

  1. 1. An Update on Nutrition Labelling and Claims in Singapore Seminar and Workshop on Nutrition Labeling, Claims and Communication Strategies for the Consumer, ILSI SEA Region / ILSI Malaysia Country Committee 20-21 Sept 2010 Sean Wong Agri-Food and Veterinary Authority, Singapore
  2. 2. Food Label and advertisement• Definitions – “Label” means any tag, brand, mark, pictorial or other descriptive matter, written, printed, stenciled, marked, embossed or impressed upon, or attached to, a container of food – “Advertisement” includes any notice, circular, label, wrapper, invoice or other document, and any public announcement made orally or by any means of producing or transmitting light or sound, and “advertise” shall be construed accordingly (Section 2, Sale of Food Act)• Does not include: – Medical detailers – Advertorials/ editorials
  3. 3. Labelling and advertisementFood labels and advertisements requirements Food labels AdvertisementsNutrition labelling Nutrition and health claims Nutrition and Creative messages health claims associating with claims
  4. 4. Nutrition labelling requirements• Nutrition Labelling Only required when nutrition claims or permitted health claims are made Examples: “A nutritious product”, “Provides you with nutrients you need”
  5. 5. Additional labelling requirements Nutrition Information PanelServings per package (here insert number of servings)*Serving size: (here insert the serving size)* Per Serving* or Per 100 g (or 100 ml)Energy kcal, kJ or both kcal, kJ or bothProtein g gFat g gCarbohydrate g g(here insert the nutrients for which nutrition claims are g gmade, or any other nutrients to be declared)*** Applicable only if the nutrients are declared on a per serving basis.**Amounts of sodium, potassium and cholesterol are to be declared in mg.
  6. 6. Exemptions• Food weighed, counted or measured• Food loosely packed at retailer’s premises
  7. 7. Nutrition claims• Nutrition claims - refers to any representation which states, suggests or implies that a food has particular nutritional properties including energy value and content of protein, fat, carbohydrates, vitamins and minerals - include nutrient content claims and nutrient comparative claims. Examples : “Low calorie”, “Reduced sodium”, “Source of dietary fiber” “High in Fibre”, “Low in Fat”, “Cholesterol Free”, “Sugar Free” , “Trans Fat Free”
  8. 8. Nutrition claims Criteria for use: Refer to Food regulations and national nutrient claim guidelines published in “A Handbook on Nutrition Labelling” by Health Promotion Board (http://www.hpb.gov.sg/edumat erials/default.aspx) *Application not required
  9. 9. Vitamins/Minerals Claim• Vitamins/Minerals claims Criteria for use: a) Reg 11(1)- Claim on presence of a) the vitamins and vitamins/minerals minerals content per reference quantity of the Examples: “Contains calcium”, product is > 1/6 of the “Added with Vitamin C” recommended daily allowance (RDA) b) the vitamins and b) Reg 11(2)- Claim that product is minerals content per a rich source of vitamins/ reference quantity of the minerals product is > 50% of the RDA Examples: “Rich in Vitamin C”, * No application required “High in folate”, “Source of iron”, “Enriched in Vitamin D”
  10. 10. Health claims - nutrient function• Nutrient function claims – Describe physiological role of nutrient in growth, development and Criteria for use: normal functions of body • the vitamins and minerals content per – No application is required if they are reference quantity of the the existing ones listed in the AVA product is > 1/6 of the website recommended daily allowance (RDA) – Specific to nutrient, not food product * No application required – Examples: • Protein helps in tissue building and growth. • Calcium helps build/to support development of strong bones and teeth
  11. 11. Health claims - nutrient specific diet-related• Nutrient specific diet-related claims – Claims relating consumption of a Criteria to use: food or food constituent, in context of •Products should meet HCS total diet, to the reduced risk of requirements of HPB, and developing a disease or health- additional set of standards related condition. High level claims jointly developed by HPB – 5 types of claims approved in and AVA Singapore since April 2009: • Calcium, vitamin D and * Application required- osteoporosis either through HPB or AVA • Sodium and hypertension • Saturated fat, trans fat and heart disease • Whole grains, fruit, vegetables and heart disease • Whole grains, fruit, vegetables and cancer
  12. 12. Health claims - nutrient specific diet-related• Criteria framework General Prerequisite - products must first be requirement approved with Healthier Choice Symbol (HCS) from HPB Specific Specific nutrient requirements based on requirement claims made More information can be found: http://www.ava.gov.sg/FoodSector/Food LabelingAdvertisement
  13. 13. Health claims - nutrient specific diet-relatedExample:For a milk product to qualify to carry the claim,“A healthy diet with adequate calcium and vitamin D, withregular exercise, helps to build strong bones and mayreduce the risk of osteoporosis. (Naming of the food) is agood source of/ high in/ enriched/ fortified with calcium”What are the criteria to meet?
  14. 14. Health claims - nutrient specific diet-relatedFood product: liquid milk 2) Specific requirements for all foods >200 mg per Tighten requirements for <1.5g per 100ml * specific nutrients 100g 1) General requirement (HCS) for liquid milk<1.5g per >130mg <6g per100g per 100ml 100ml Ensure overall nutrition quality of products Fat Calcium Total sugar * > 50% of Ca RDA per reference quantity
  15. 15. Health claims - other function• Other function claims - Specific beneficial effects of consumption of foods or their constituents, in context of total diet on normal functions or biological activities of body, relating to positive contribution to health or to improvement of a function or to modify or preserve health - Application for use is recommended - Current approved claim "Plant sterols/stanols have been shown to lower/reduce blood cholesterol. High blood cholesterol is a risk factor in the development of coronary heart disease.” http://www.ava.gov.sg/FoodSector/FoodLabelingAdvertisement/
  16. 16. Health claims - other function• Framework and principles for evaluation of health claims in Singapore established based on Codexs recommendations on the scientific basis for health claim• Advisory Committee on Evaluation of Health Claims formed in August 2009• well represented by experts from different fields: – Government agencies and statutory boards – Academia – Consumers and industry associations
  17. 17. Health claims - other function• Application for new health claims Fill out application form (http://www.ava.gov.sg/NR/rdonlyres/B96B0EC2-1D1E- 4448-9C25-ABD8470D2BF4/26045/ApplicationFormandchecklistFinal3.doc) Identify nutrient/food constituent/food or food category Published independent peer-reviewed reports of human intervention studies Official statements by recognised expert scientific bodies and food authorities of major developed countries Proposed wording of health claims Indication of information which should be regarded as proprietary Summary of application
  18. 18. Prohibited claims• Prohibited claims False or misleading statement, word, brand, picture or mark Claims which could be interpreted as advice of a medical nature from any person Claims that a food can prevent, alleviate or cure any disease or condition affecting the human body Claims that health or an improved physical condition can be achieved
  19. 19. Moving forward• Continue to monitor development of food labelling in developed countries and Codex Committees, such as: – Codex Committee on Food Labelling – Codex Committee on Nutrition and Foods for Special Dietary Uses• Relevant topics: – Nutrient Reference Values for nutrition labelling purposes – Guidelines on addition of essential nutrients to foods – FOP labelling
  20. 20. Thanks!

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