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Communication Strategies on Nutrition Labels - The Philippines_2015

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Presentation from the 9th Regional Seminar on Nutrition Labelling by the International Life Sciences Institute, August 2015

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Communication Strategies on Nutrition Labels - The Philippines_2015

  1. 1. Enabling Business, Empowering Consumers Communication Strategies on Nutrition Labels: The Philippine Experience Presented by: ATTY. ANSELMO B. ADRIANO Director, Consumer Protection and Advocacy Bureau Department of Trade and Industry 9th Seminar on Nutrition Labeling, Claims and Communication 04 August 2015, 3:20pm – 3:50pm Crowne Plaza Manila Galleria 1
  2. 2. Confidential. For authorized use only. Enabling Business, Empowering Consumers 2 1. Core of Communication OUTLINE 2. What do we communicate? 3. How do we communicate?
  3. 3. Confidential. For authorized use only. Enabling Business, Empowering Consumers 3 1. Core of Communication OUTLINE 2. What do we communicate? 3. How do we communicate?
  4. 4. Confidential. For authorized use only. Confidential. For authorized use only. Enabling Business, Empowering Consumers 4 The consumer right to be protected against dishonest or misleading advertising and labelling, and the right to be given the facts and information needed to make an informed choice. Right to Information
  5. 5. Confidential. For authorized use only. Enabling Business, Empowering Consumers 5 1. Core of Communication OUTLINE 2. What do we communicate? 3. How do we communicate?
  6. 6. Confidential. For authorized use only. Enabling Business, Empowering Consumers 6 * Be an informed consumer by always reading the label * Nutrition labels indicate approved health claims * Proper nutrition label helps consumers choose healthier diets * Understanding nutrition labels improves the nutrition knowledge, attitude and practices of consumers, and increases the demand for adequate, nutritious and safe food Our Messages Enabling Business, Empowering Consumers
  7. 7. Confidential. For authorized use only. Confidential. For authorized use only. Enabling Business, Empowering Consumers 7 The Nutrition Label
  8. 8. Confidential. For authorized use only. Confidential. For authorized use only. Enabling Business, Empowering Consumers 8 * Correct and registered trade name or brand name * Duly registered trademark * Duly registered business name * Address of the manufacturer, importer, re-packer of the consumer product in the Philippines * General make or active ingredients * Net quantity of content, in terms of weight, measure or numerical count rounded of to (at least the nearest tenths in the metric system) Other labels to look for
  9. 9. Confidential. For authorized use only. Enabling Business, Empowering Consumers 9 * Information if a consumer product is manufactured, refilled, or repacked under license from a principal These labels may be required by the appropriate agency: * Whether a product is flammable or inflammable; * Directions for use, if necessary; * Warning of toxicity; * Wattage, voltage or amperes; or * Process of manufacture used, if necessary. Cont./ Other labels… Enabling Business, Empowering Consumers
  10. 10. Confidential. For authorized use only. Enabling Business, Empowering Consumers 10 Cont./ Other labels… Enabling Business, Empowering Consumers
  11. 11. Confidential. For authorized use only. Confidential. For authorized use only. Enabling Business, Empowering Consumers 11 1. Core of Communication OUTLINE 2. What do we communicate? 3. How do we communicate?
  12. 12. Confidential. For authorized use only. Confidential. For authorized use only. Enabling Business, Empowering Consumers 12 * Development of IEC materials * Consumer Advocacy Seminars * Quad-media Campaigns * Government-Industry Partnership * Inter-agency Cooperation * Consumer-led Campaigns Communication Strategies
  13. 13. Confidential. For authorized use only. Enabling Business, Empowering Consumers
  14. 14. Confidential. For authorized use only. Enabling Business, Empowering Consumers BRONZE SILVER GOLD
  15. 15. Confidential. For authorized use only. Thank you. Enabling Business, Empowering Consumers
  16. 16. Asian Food Regulation Information Service is the largest database of Asian food regulations in the world – and it’s FREE to use. We publish AFRIS Communiqués, our breaking news service, which keeps our subscribers up-to-date on all the latest regulatory changes across Asia. Are you a global exporter requiring services more international? Check out our AFRIS International Exporter Edition, a magazine style publication covering Australia / New Zealand, Canada, EU and USA. www.asianfoodreg.com admin@asianfoodreg.com

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