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Business Trends and Opportunities in the Global Packaging Market 2015

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From the World Packaging Organisation

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Business Trends and Opportunities in the Global Packaging Market 2015

  1. 1. 1 Business Trends & Opportunities in the Global Packaging Market
  2. 2. Packaging must be: Adaptive 2
  3. 3. 3
  4. 4. 4 Packaging must be: Adaptive Diverse
  5. 5. Why Care About Packaging in Other Countries? 5
  6. 6. 6 Packaging must be: Adaptive Diverse Complex
  7. 7. 7 Packaging is: A Common Denominator
  8. 8. 8 • Multi-national global business strategies • Cultural norms and customs • Sustainability • Technology • New materials • Energy conservation/efficiency • Retail branding
  9. 9. 9 • Geopolitics • Regional regulations • Shifting market channels • Food and pharmaceutical safety • Theft prevention • Product protection throughout the supply chain • Shifting global economic strengths
  10. 10. 10 A Material-Related Design Trend
  11. 11. 11
  12. 12. 12 Flexible Packaging
  13. 13. 13 “The tonnage for the global consumer flexible packaging market is projected at 18.1 million tons in 2011 and is forecast to reach 22.5 million tons by 2016.” Pira Study 24% increase in 5 years!
  14. 14. 14 Flexible packaging is maturing in North America and Western Europe… but not elsewhere. •Asia is the fastest-growing market with a forecast compound annual growth rate for 2011-2016 of 7.9%. •The region is forecast to represent 55.0% of total world flexible consumption growth during the period 2011-16.
  15. 15. 15 India and China are the fastest-growing national markets for consumer flexible packaging according to Pira, together accounting for 44.0% of world flexible packaging consumption growth during the forecast period.”
  16. 16. 16 Technology RFID – What is its place? Vision Systems at the grocery store = no more barcodes? What about 2-D codes? •DotCode •Dot Code A •USS Code One •Maxi Code •Data Matrix •Aztec Code •QR Code •Datastrip 2D •Grid Matrix
  17. 17. 17 Technology Track & Trace Tools are the future of safe food and pharmaceuticals Nanomaterials have a great future too, but are they safe?
  18. 18. 18 Sustainability and the Business of Packaging “No such thing as inherently ‘sustainable’ packaging… There can only be a more sustainable way of manufacturing a certain product.” EUROPEN Is the main driver social commitment or just cost reduction?
  19. 19. 19 Proctor and Gamble example: •Replacing 25% of petroleum-based materials with sustainably sourced renewable materials in products •Reducing consumer use packaging by 20% •Providing 30% of the power to plants from renewable energy •Reducing manufacturing waste to less than .5% of total waste to landfill By 2020:
  20. 20. 20 China – A world leader in recycling waste paper! By 2015, domestic paper recycling rate will reach 72.1% !
  21. 21. 21 Packaging has become a strategic tool!
  22. 22. Business Opportunities Outside North America 22
  23. 23. Today… Packaging is a $600 Billion Business 23
  24. 24. 24 By 2020 or soon after… Packaging will be a $1 Trillion Business = A Potential of $940 Billion in Materials Business
  25. 25. What’s driving this growth? • Population Growth • Emerging Middle Class, World-Wide • Demand for Safe Food/Clean Water • Innovation and Sustainability 25
  26. 26. Population Change – 2000-2050 26 Region 2000 (000’s) 2050 (000’s) # Change (000’s) % Change World 6,122,770 9,306,128 3,183,358 52% Less developed regions, excluding China 3,635,693 6,668,507 3,032,814 83% Sub-Saharan Africa 641,566 1,891,711 1,250,145 195% Asia 3,719,044 5,142,220 1,423,176 38% Europe 726,777 719,257 -7,520 -1% Northern America 313,289 446,862 133,574 43% Source: United Nations - http://www.un.org/esa/population/unpop.htm
  27. 27. 27 It’s the Middle Class!
  28. 28. 28 PACKAGING is an important part of the solution! 50% of food that goes to developing nations never gets used
  29. 29. India… A progressive country when it comes to packaging: •Strong packaging education programs •Good government support •Protective of Indian manufacturing base 29 Source: Indian Institute of Packaging - http://www.iip-in.com/Network.htm
  30. 30. Africa… •Relatively small countries •Limited infrastructure •In need of development funding •Generally good government cooperation •Good communication among packaging organizations 30
  31. 31. African Packaging Organisation Ghana Kenya Nigeria Tanzania Tunisia South Africa 31
  32. 32. APO Objectives •Address major development challenges •Facilitate competitiveness •Promote packaging industry •Increase collaboration •Promote Sustainability •Increase capability through education and international collaboration 32
  33. 33. Real and Perceived Barriers… •US innovation is second to none •High standards in design and engineering •Limited investment capital •Trust •Protection of intellectual property •Language and culture differences •Government regulations bias33
  34. 34. Manufacturing processes should be “fit for purpose” •500 bottles/minute = high tech •50,000 bottles/day = not high tech maybe? 34 Think: “simple” value added
  35. 35. Some of the uncommon elements of success in reaching international markets: •Vision •Openness to different cultures •Courage 35
  36. 36. World Packaging Organisation 48+ Countries Dedicated to “Better Quality of Life Through Better Packaging for More People” 36
  37. 37. •Encourage development of packaging technology •Contribute to international trade •Stimulate education/training 37 World Packaging Organisation
  38. 38. 38 WPO is… •Education •Trade •Standards Email me at tom.schneider@worldpackaging.org IoPP is a WPO member… Use its resources! www.worldpackaging.org

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