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Marketing Automation Solutions - Pricing Comparison

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We analyzed the price of 40+ Marketing Automation Platforms.

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Marketing Automation Solutions - Pricing Comparison

  1. 1. Send email Template #4 Add to list List #1 Send SMS Message #1 Visit page /category/.* If open If not Marketing Automation Solutions Pricing Comparison
  2. 2. 2Copyright © SendinBlue. All rights reserved. Global Pricing Comparison We analyzed the price of 40+ Marketing Automation Platforms. MONTHLY PRICE FOR 10 000 CONTACTS MONTHLY PRICE RANGE 0 – $5,000 13 8 3 4 14 0 2 4 6 8 10 12 14 16 0 to 500$ 500$ to 1,000$ 1,000$ to 2,000$ More than 2,000$ On demand Nb solutions AVG MONTHLY PRICE* $721 *Average Price for 10,000 contacts SET UP FEES RANGE 0 – $10,000 AVG. SET UP FEES $1,600
  3. 3. 3Copyright © SendinBlue. All rights reserved. Pricing Comparison – Table results Source: Pricing comparison table. Nom Market share* Target Public Pricing ? Business Model Set up Fee 1000 contacts price 10000 contacts price 100 000 contacts price HubSpot 29,48% B2B Yes Contacts+ $1 000,00 $740,00 $2 200,00 On demand Adobe Marketing Cloud 25,39% B2C No ? ? On demand On demand On demand Marketo 9,83% B2B No Features ? $895,00 On demand On demand Pardot 7,90% B2B Yes Features ? $1 000,00 $1 000,00 On demand Active Campaign 6,44% Generalist Yes Contacts+ ? $17,00 $70,00 $415,00 Eloqua 3,64% Generalist Yes Features $2 500,00 $2 000,00 $2 000,00 On demand Act-On 3,49% B2B Yes Contacts+ ? $600,00 $2 000,00 On demand Drip 2,92% Generalist Yes Contacts+ ? $41,00 On demand On demand SharpSpring 0,28% B2B Yes Contacts+ ? $199,00 $499,00 On demand 10 Most Commonly Used* Marketing Automation Solutions *Based on Datanyze market shares
  4. 4. 4Copyright © SendinBlue. All rights reserved. SME vs Entreprise solutions Marketing Automation solutions target either SMEs or Large Organizations. Features are almost the same. Differences are mainly price and services. SMEs Large Organizations MONTHLY PRICING $300 max MONTHLY PRICING On demand e.g e.g
  5. 5. 5Copyright © SendinBlue. All rights reserved. More and more solutions suited for SMEs STARTING PRICE (MONTHLY) 0 500 1000 1500 2000 2500 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 More than 50% of solutions now offer competitive prices suited for SMEs with a maximum cost of 500$ / month) AVG. MONTHLY STARTING PRICE* $466 LESS THAN $100 / MONTH 30% Of investigated solutions LESS THAN $500 / MONTH 70% Of investigated solutions Half of solutions investigated
  6. 6. 6Copyright © SendinBlue. All rights reserved. B2B vs B2C solutions Let’s take a look at pricing for different platforms based on positioning B2B GENERALIST B2C AVG. PRICING $969 AVG. PRICING $667 AVG. PRICING On demand e.g e.g e.g Task Management, Lead scoring, etc. Ecommerce formulas, Large database, etc.
  7. 7. 7Copyright © SendinBlue. All rights reserved. Business model Analysis PUBLIC PRICING 80% *Need for a custom quote for 10,000 contacts 60% 12% 23% 5% Contacts Features Other Nb emails ON DEMAND PRICING* 35% Let’s take a closer look at the marketing automation business model PRICES DEPEND ON NUMBER OF CONTATCS PRICES ARE QUITE TRANSPARENT 80% of companies openly display their pricing. But, 35% still require a custom quote for solutions with over 10,000 contacts. For 60% of solutions, number of contacts is the main driver of price
  8. 8. A quick word to introduce ourselves
  9. 9. 9Copyright © SendinBlue. All rights reserved. Zoom on SendinBlue Automation Powerful and easy to use. Pageview tracking Lead scoring Email / SMSFrom $29/month. In-scenario statistics > Learn more
  10. 10. E-mail contact@sendinblue.com Web www.sendinblue.com

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