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Through all of its operations, Burberry designs, sources, markets, licenses and distributes apparel, accessories and other lifestyle products for women, men and children .
The story of Burberry is a perfect illustration of a brand which has successfully restructured itself by meeting efficiently requirements due to the complex set of changes in the world especially in Europe which have had huge power on Firm’s business. After a review of the eventful history of Burberry, its range of products and its international strategy during the last decades the question is to know how do luxury firms and in particular Burberry manage their operation businesses and their strategy in the context of enlargement of the EU? How should it meet the new changing European business environment to survive and grow?