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El Community Manager de hoy

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Ya son varios años desde que aparecieron los primeros Community Managers y las empresas en Ecuador se fijaron en la necesidad de contar con profesionales experimentados para realizar la gestión y administración de su presencia en medios digitales. Por ello hago en esta presentación la compilación de los mejores consejos y descripción de tareas de los CM's que encontré y que reflejan cómo ha evolucionado esta profesión desde la época en que apareció.

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El Community Manager de hoy

  1. 1. El Community Manager Del 2012
  2. 2. Características del trabajo de un CM**Basado en: Essential skills of a Community Manager
  3. 3. Informalidad Profesionalismo1
  4. 4. 2 Comunicadores Experimentados
  5. 5. Embajadores de marca hacia afuera, negociadores hacia adentro.3
  6. 6. Protectores de4 la comunidad y a la marca
  7. 7. Enfocados en resultados5
  8. 8. 6 Creadores de sinergias internas
  9. 9. Consejos**Ejemplos tomados de: 12 Top Community Managers share their tips for better engagement
  10. 10. Refuerza laexperiencia online con la offline
  11. 11. Demuestra queestás escuchando
  12. 12. Lo que significa ser auténtico: Que tu tono seacoherente con tu presteza para responder y dar servicio.
  13. 13. “Participa en comunidades interesantes que te ayuden a producir y reproducir contenido sobre puntos relacionados con la actividad de tu marca que apasionen a tus consumidores; por ejemplo, comida, música, moda, etc.”Rachel Tipograph, Directora Digital y de Redes Sociales de GAP
  14. 14. Usa creativamente lo visual
  15. 15. Encuentra las conexiones
  16. 16. ¿Te gusto?
  17. 17. ¿Quieres saber más?
  18. 18. Contáctanos Adriana Albán Raúl GonzálezAsesora en Estrategia Digital Director Digital Grupo EVA adryalban@gmail.com rgonzalez@grupoeva.com 097656062 084697567 http://adriemilia.com http://sebasluke.com

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