2. "Bringing Toronto's
history to life."
"The heart of Toronto's cultural identity."
"enhance the visitor experience."
"On-going dialogue and engagement with citizens,
stakeholders and community groups..."
"Provide access, engage, and connect
with the public."
Mi
s
si
o
n
&
Vi
si
o
n
4. Each of the Toronto
Historic Sites is different
but each site is
still casual,
approachable,
informative, friendly,
insightful and of course:
history-loving online
and offline.
Our Voice
*Digital Engagement Framework
6. Engagement
Engaging our online community means we must
Be Engaging
by creating and sharing interesting, insightful, entertaining,
educational and trendy content.
7. Engagement by Post Type
as of May 11, 2016
Add subheading
"In Monday’s keynote by Mike Stelzner, he shared the following stats about video marketing in
2016:
73% of marketers increasing use of video in 2016
21% claim it’s the most important form of content marketing
58% want to improve YouTube knowledge
50% will increase use of video in 2016" business.com April 20, 2016
14. Stewardship
Audience retention is often overlooked.
By Periscoping events for those that cannot attend (be it
for reasons such as it's sold out, or distance, or financial
barriers) we are creating a welcoming and
an inclusive relationship with our fans.
17. Stewardship
Being a part of the discussion, as Social Media is just that:
SOCIAL.
Engage as your museum
account! Comments and likes
insert your museum into the
online conversation thereby
raising your profile and clout
just by taking part. Add your
knowledge with @ replies
and you too can be seen as a
reliable resource within that
community!
18. Community
Community Outreach to like-minded organizations to
create on/offline projects to further engage mutual audiences!
Through Twitter we have made partnerships with:
Pow
er of Tw
itter
24. Looking Ahead
And
BEYOND
Weekly Best Practices Newsletter
What trends to expect, #tags to use, troubleshooting and tips and
tricks for our museum Social Media Managers at site level.
By creating an inner community of social media savvy managers at
each site we are building skills and confidence to create and share
online.
Goals + Strategies
*Monthly Meet-Ups: ROM has Social
Media meetings weekly!
25. Looking Ahead
And BEYOND
Create Engaging Content
Use Periscope for more than event coverage: interviews AMA style
+ #BTS exhibit set up + exclusive beyondtherope segments.
Video is the future: amp up our YouTube content, every site has a
channel
Launch THS Blog: Canada 150 programming (soft launch July 1
2016)
Snapchat and other trendy but high traffic/use based apps
Utilize Pinterest and Flickr as an archive and funnel to the Blog
Goals + Strategies
28. Looking Ahead
Creating Transmedia
Goals + Strategies
And BEYOND
Apps and Downloads Heighten User Experience
Transmedia storytelling (also known as
transmedia narrative or multiplatform
storytelling, cross-media seriality) is the
technique of telling a single story or story
experience across multiple platforms and formats
using current digital technologies.