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From ANA Business-to-Business conference on 12/6/12: Content is the currency of social media and a vital part of creating digital value. In this interactive session, Adrian Parker, Director, Social, Mobile, and Emerging Media at Intuit will share how the software company is restructuring their systems, skills and strategy around a "content-first" mindset. Attendees will walk away with best practices for driving results, leading organizational change and building an end-to-end content strategy.