Brief online marketing campaign the launch of a new app

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(Job Interview) This is a marketing brief I made for the launch of a new app.

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Brief online marketing campaign the launch of a new app

  1. 1. Brief: online marketing campaign.The launch of a new app(Myo).ADRIANA GARJOABAAPRIL 24, 2013Bucharest, Romania
  2. 2. SUMMARY:1. Product presentation2. Mock-up of the billboard in homepage3. Mock-up of the Newsletter4. Facebook Post5. Twitter Post6. Blog article7. Comments
  3. 3. The product: Myo app allows the egreetings.com users to createtheir own greeting cards. Once you upload a picture from yourdesktop or Facebook page, you can customize it by using differentbackground designs and colours.
  4. 4. 1. Mock-up of the billboard in homepageAdriana GarjoabaStrategy:~Message – “Get creative!”.~Steps for using theproduct.~Call to action button.n.b. the picture above is not polished up
  5. 5. 2. Mock-up of the NewsletterStrategy:~Message – “Get creative!”.~Steps for using the product(short details).~Simple, yet modern andeasy to understand.Adriana Garjoaban.b. the picture above is not polished up
  6. 6. 3. Facebook PostWhy not get creative and send your own personalized egreeting card toyour beloved ones? We bring you a fun new app that lets you upload yourfavorite picture and customize it the way you like it most! Try it and let usknow what you think!Adriana Garjoaba
  7. 7. 4. Twitter PostA new egreeting card app for the DIY enthusiasts is now here! Get creativeby uploading your favorite picture #diy #personalizedgreetingcard #funappAdriana Garjoaba
  8. 8. 5. Blog articleTime for the DIY enthusiasts to take over!Make your own egreeting card and get creative with this new app that lets you upload or import yourfavorite picture directly from Facebook! It is super easy to use and you will definitely have fun withit!You can start by choosing a design, either containing picture & text or just text. If you choose thepicture & text design you can upload an image from your computer or from your Facebook page.This is your chance to create something awesome! So don’t be afraid to experiment with pictures,colors and designs!The final step is to send your egreeting card creation to your beloved ones, or to share it onFacebook and more.Try it and let us know what you think!Meanwhile, take a look at our egreeting card idea:Adriana Garjoaba
  9. 9. Comments:The entire campaign follows the same message :”Get creative”.The little red cap is a symbol for creativity; therefore I used it inthe mock-ups of the billboard and newsletter. In addition, the filmstrip puts emphasis on the ability to select your own pictures fromyour computer or from your personal Facebook page.The Facebook and Twitter posts combine the same idea -creativity and personalization. DIY is a big trend now and morepeople than ever are starting to put their own personal touch ineverything.The blog article is meant to be as attractive as possible to readers,thus I tried to talk about the product as if I was in front of my closefriends. The article encourages readers to try the app and, then, toexpress their feedback. In order to engage the readers “we” tookinitiative and posted “our” idea of a creative egreeting card.Adriana Garjoaba
  10. 10. Comments:The entire campaign follows the same message :”Get creative”.The little red cap is a symbol for creativity; therefore I used it inthe mock-ups of the billboard and newsletter. In addition, the filmstrip puts emphasis on the ability to select your own pictures fromyour computer or from your personal Facebook page.The Facebook and Twitter posts combine the same idea -creativity and personalization. DIY is a big trend now and morepeople than ever are starting to put their own personal touch ineverything.The blog article is meant to be as attractive as possible to readers,thus I tried to talk about the product as if I was in front of my closefriends. The article encourages readers to try the app and, then, toexpress their feedback. In order to engage the readers “we” tookinitiative and posted “our” idea of a creative egreeting card.Adriana Garjoaba

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