Brazil social media 101 march 22 2011

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Brazil social media 101 march 22 2011

  1. 1. 11 in ‘11: Top 11 ways to use Social Media to build your business this year Presented by Jonathan Lister March 22, 2011
  2. 2. 6 things you can do today <ul><ul><ul><li>Leverage your own personal and authentic brand </li></ul></ul></ul><ul><ul><ul><li>Build networks you can rely on </li></ul></ul></ul><ul><ul><ul><li>create your own communities </li></ul></ul></ul><ul><ul><ul><li>Take advantage of your global network </li></ul></ul></ul><ul><ul><ul><li>Do what you love </li></ul></ul></ul><ul><ul><ul><li>Hustle! </li></ul></ul></ul>The difference between an audience and a community is in which direction the chairs are pointing
  3. 3. #brasillinkedin Jonathan Lister Managing Director, Canada & Latin America Toronto | Internet Public Profile: http://ca.linkedin.com/in/jonathanlister Connections: 500+ Recommendations: 7 Email: [email_address] Twitter: @jlisterca
  4. 4. <ul><li>Why Social Media? </li></ul><ul><li>Reputation Management </li></ul><ul><li>Networking </li></ul><ul><li>Thought Leadership </li></ul><ul><li>Branding </li></ul><ul><li>Lead Generation </li></ul>
  5. 5. Source Comscore Brasil 2010 Year In Review
  6. 6. Social network share of budget growing: Opportunity on multiple fronts Estimate for US marketing expenditures Source: Outsell 2010 Annual Marketing & Advertising Study, March 2010
  7. 7. <ul><li>Source: Survey of Corporate Social Strategists, Altimeter Group, November 2010 </li></ul>140 Corporate Social Strategists were asked: “ What external social strategy objectives will you focus most on 2011?”
  8. 8. But how did we get here?
  9. 9. The economy is informational, networked & global 3,000X
  10. 10. 1995 ----|----|----|----|---- 2000 ----|----|----|----|---- 2005 ----|----|----|----|---- 2011 Why Social, Why Now?
  11. 11. Platform Connections Killer App Social Utility Friends, Family & Colleagues Status, Social Gaming & Photo Sharing Public Communications Fans & Followers Real time Micro-blogging Professional Network Colleagues & Business Contacts Professional Identity, Connections & Insights
  12. 12. This year, ask yourself: <ul><li>When it comes to my business, how do I make the most of online networks? </li></ul><ul><li>What can I do to make new connections and maximize the ones around me? </li></ul><ul><li>Am I leveraging all the tools and tactics that are at my disposal? </li></ul>
  13. 13. 11 ways to leverage in 2011
  14. 14. 1. The brand called you!
  15. 15. 2. Create your company’s profile
  16. 16. 3. Supercharge your network 1,138 in Sao Paolo
  17. 17. Be a super connector in a digital world <ul><ul><li>1 st degree: 1,307 </li></ul></ul><ul><ul><li>2 nd degree: 333,600 </li></ul></ul>
  18. 18. 4. Reap the benefits of community
  19. 19. 5. Market your expertise
  20. 20. 6. Strengthen your social capital
  21. 21. 7. Ask for recommendations
  22. 22. 8. Engage with your customers
  23. 23. 9. Get online to go offline
  24. 24. 10. Make yourself SMO friendly
  25. 25. 11. Build a business on what you hear
  26. 26. 11 things you can do today <ul><ul><ul><li>Build and update your Profile </li></ul></ul></ul><ul><ul><ul><li>Create and manage a Company Page </li></ul></ul></ul><ul><ul><ul><li>Establish your Network </li></ul></ul></ul><ul><ul><ul><li>Join Groups and Alumni </li></ul></ul></ul><ul><ul><ul><li>Update your Status </li></ul></ul></ul><ul><ul><ul><li>Set Branding guidelines </li></ul></ul></ul><ul><ul><ul><li>Ask and give Recommendations </li></ul></ul></ul><ul><ul><ul><li>Use Answers and Polls </li></ul></ul></ul><ul><ul><ul><li>Use Events </li></ul></ul></ul><ul><ul><ul><li>Have an SMO strategy </li></ul></ul></ul><ul><ul><ul><li>Build a Business around what you hear </li></ul></ul></ul>
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