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6 Best Practices For Dynamic Product Ads
Campaigns on Facebook
Adphorus | Facebook Marketing Partner
Dynamic Product Ads (DPA) is an ad format that allows
product retargeting on a cross...
Target visitors showing purchase intent
1
Using the events on your custom audience
pixel, you can create the following audience
types on Adphorus:
• Viewed but not ...
Adphorus | Facebook Marketing Partner
Custom remarketing scenarios
You can create an audience from users who:
• Changed th...
Target customers based on LTV
2
Adphorus | Facebook Marketing Partner
Give higher bids for those with a history of
spending more money
• Choose custom tar...
Be careful with overlapping audiences
3
Adphorus | Facebook Marketing Partner
The best way to avoid:
• Exclude audiences of one campaign
from the others
• Do not ...
Target your mobile users
4
Adphorus | Facebook Marketing Partner
• Make sure to retarget users browsing your
products inside your app.
• Add mobile a...
Test different bidding types
5
Adphorus | Facebook Marketing Partner
Performance marketers usually prefer to use CPC. You should also try
oCPM and even C...
Use multi-product ads
6
Adphorus | Facebook Marketing Partner
Create multi-product ads
showing up to 5 products in one
post based on users’ previo...
Request 14 Days Free Demo Account on 

www.adphorus.com
Try	
  For	
  Free	
  Today!
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6 Best Practices for Dynamic Product Ads Campaigns on Facebook

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Dynamic Product Ads is an ad format that allows product retargeting on a cross-device level, which means you can reach people on desktop, mobile and tablet.

To help you get the best out of your DPA campaigns, we’ve put together the top tips and best practices.

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6 Best Practices for Dynamic Product Ads Campaigns on Facebook

  1. 1. 6 Best Practices For Dynamic Product Ads Campaigns on Facebook
  2. 2. Adphorus | Facebook Marketing Partner Dynamic Product Ads (DPA) is an ad format that allows product retargeting on a cross-device level, which means you can reach people on desktop, mobile and tablet. Conversion Rate X3 CPC 65% lower Get the most out of Dynamic Product Ads We have seen up to 3 times increase in conversion rate and 65% decrease in Cost per Conversion. To help you get the best out of your DPA campaigns, we’ve put together the top tips and best practices!
  3. 3. Target visitors showing purchase intent 1
  4. 4. Using the events on your custom audience pixel, you can create the following audience types on Adphorus: • Viewed but not bought • Added to cart, but not bought • Viewed or added to cart, but not bought Or you can come up with your custom remarketing scenarios Adphorus | Facebook Marketing Partner Audience segmentation allows you to tailor your ads to users in different stages of the sales funnel
  5. 5. Adphorus | Facebook Marketing Partner Custom remarketing scenarios You can create an audience from users who: • Changed the search criteria, • Ranked based on specific information (such as price, date etc), • Picked the color of the product as they indicate further indication of purchase intent.
  6. 6. Target customers based on LTV 2
  7. 7. Adphorus | Facebook Marketing Partner Give higher bids for those with a history of spending more money • Choose custom targeting on your Product Audience Showing your ads to a more qualified audience increases your ROI (Return on Invesment) • For example ‘’Target users with an LTV of more than $1000, or with an average basket size of $100’’ • This will allow you to show your ad to a more qualified audience
  8. 8. Be careful with overlapping audiences 3
  9. 9. Adphorus | Facebook Marketing Partner The best way to avoid: • Exclude audiences of one campaign from the others • Do not run all the campaigns at the same time Overlapping audiences result in decrease in overall campaign performance Overlapping audiences occur when your ads are competing against each other
  10. 10. Target your mobile users 4
  11. 11. Adphorus | Facebook Marketing Partner • Make sure to retarget users browsing your products inside your app. • Add mobile app events to your app to use Dynamic Products Ads for your mobile audience. Ability to target users across device allows you to reach more potential customers Increase conversation rate with cross device targeting
  12. 12. Test different bidding types 5
  13. 13. Adphorus | Facebook Marketing Partner Performance marketers usually prefer to use CPC. You should also try oCPM and even CPM bid types to win more auctions, as long as you have a high conversion rate. • Cost Per Click (CPC) • Cost Per Thousand Impressions (CPM) • Optimized CPM (oCPM) • Cost Per Action (CPA) Bidding types Win more auctions
  14. 14. Use multi-product ads 6
  15. 15. Adphorus | Facebook Marketing Partner Create multi-product ads showing up to 5 products in one post based on users’ previous activity on the website Using multi-product ads increases conversion rates Showing more products on an ad increases the chances of turning your potential customers into actual shoppers
  16. 16. Request 14 Days Free Demo Account on 
 www.adphorus.com Try  For  Free  Today!

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